Rascasse Audience Intelligence

Homeland (TV series) Audience in United States

A data profile of the people who buy, follow and care about Homeland (TV series) in United States — modelled from more than twelve digital signal sources. Homeland (TV series) has an estimated audience of 4,127,323 people in United States.

#119among TV series in United States#280among Movie / TV Show / Series in United States#865in Movies & TV

The average Homeland (TV series) fan in United States is 34.6 years old, more female, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, California, Texas.

Top brand affinities include Mitch McConnell, Love Actually, Designated Survivor, with strongest over-indexing on Mitch McConnell (3.52× the country average).

Demographically, the Homeland (TV series) audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homeland (TV series) fan in United States is more female, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Mitch McConnell.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homeland (TV series) profile in United States.

Audience size
4.1M
in United States
Gender
58.4%♀
41.6% male
Age
34.6
average years
Country rank
#7849
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+183%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homeland (TV series) viewers

58.4% are female, 41.6% are male, average age 34.6.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Homeland (TV series) audience in United States
MetricValue
Female58.4%
Male41.6%
Average age34.6
Estimated audience size4,127,323
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Homeland (TV series) audience in United States
Age bracketShare%
16-1937%
20-2917%
30-3915%
40-4916%
50+16%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Homeland (TV series) audience comes from United States.

Worldwide audience distribution share by country for Homeland (TV series)
CountryShare
United States26.3%
Germany8.1%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homeland (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Homeland (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~600K13.40×
02Massachusetts~70K0.99×
03New Hampshire~10K0.97×
04Maine~10K0.93×
05Rhode Island~10K0.91×
06Connecticut~30K0.90×
07Vermont~6K0.90×
08Maryland~60K0.87×
09Pennsylvania~100K0.84×
10Virginia~80K0.84×
11Washington, District of Columbia~9K0.84×
12Montana~9K0.84×
13Florida~200K0.82×
14North Carolina~90K0.82×
15Washington~60K0.82×
16South Carolina~50K0.82×
17Iowa~30K0.82×
18New York~200K0.81×
19New Jersey~80K0.81×
20Wisconsin~50K0.81×
21Minnesota~40K0.81×
22Kansas~20K0.81×
23Idaho~10K0.80×
24Delaware~8K0.80×
25Tennessee~60K0.79×
26Kentucky~40K0.79×
27Arkansas~20K0.79×
28Missouri~50K0.78×
29California~300K0.77×
30Illinois~100K0.77×
31Arizona~60K0.77×
32Oregon~30K0.77×
33Texas~200K0.76×
34Ohio~90K0.76×
35Louisiana~40K0.76×
36North Dakota~6K0.76×
37Georgia~90K0.75×
38Colorado~40K0.75×
39Alabama~40K0.74×
40West Virginia~10K0.74×
41South Dakota~6K0.74×
42Alaska~6K0.73×
43Nebraska~10K0.72×
44Indiana~50K0.71×
45Mississippi~20K0.71×
46New Mexico~10K0.66×
47Hawaii~10K0.66×
48Michigan~60K0.64×
49Utah~20K0.64×
50Nevada~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Homeland (TV series), United States
0.61×1.00×13.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homeland (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homeland (TV series) audience
#·InterestCategoryAffinity×
01Designated SurvivorMovies & TV22.69×
02Love ActuallyMovies & TV17.35×
0324 (TV series)Movies & TV11.22×
04IranTravel & Leisure10.39×
05True DetectiveMovies & TV6.23×
06Benjamin NetanyahuPolitics & Society5.29×
07The Gilded AgeMovies & TV4.24×
08Mitch McConnellPolitics & Society3.52×
09Dick Van DykeMovies & TV3.39×
10Melania TrumpPolitics & Society3.26×
11FriendshipKids & Family2.62×
12Bank of AmericaBusiness & Career2.33×
13Google MapsInternet & Social Media2.24×
14NatureHome & Garden2.00×
15Donald TrumpPolitics & Society1.71×
16Rock musicMusic & Radio1.69×
17Current eventsArts & Culture1.57×
18Personal financeBusiness & Career1.56×
19United StatesTravel & Leisure1.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homeland (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homeland (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Need for SecurityCONSERVATISM1.90×
SpiritualityBALANCE1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homeland (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Early Adopter MentalityPOWER0.79×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homeland (TV series) have in United States?

Homeland (TV series) has an estimated audience of 4,127,323 people in United States, concentrated in Oklahoma and California.

02

What is the gender split and age of Homeland (TV series) viewers?

58.4% of Homeland (TV series) fans are female, 41.6% are male, with an average age of 34.6 years.

03

Which brands do Homeland (TV series) fans like most?

Homeland (TV series) fans show strongest brand affinity for Mitch McConnell (3.52×), Love Actually (17.35×), and Designated Survivor (22.69×) over the country average.

04

Where do Homeland (TV series) fans live in United States?

Homeland (TV series) fans in United States are most concentrated in Oklahoma (reach ~600K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Homeland (TV series) fans also like?

Beyond Homeland (TV series) itself, the audience over-indexes on Love Actually (17.35×), Designated Survivor (22.69×), True Detective (6.23×), and Iran (10.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Homeland (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Homeland (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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