Homeland (TV series) Audience in United States

Homeland (TV series) logo

Homeland (TV series) has an estimated audience of 3,739,273 people in United States. 58.4% are female, 41.6% are male, average age 34.6. Top regions: Oklahoma, California, Texas. Top brand affinities: Love Actually, True Detective, Designated Survivor, The Gilded Age, Iran.

The average Homeland (TV series) fan in United States is 34.6 years old, more female, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, California, Texas. Top brand affinities include Love Actually, True Detective, Designated Survivor, with strongest over-indexing on Love Actually (17.35× the country average). Demographically, the Homeland (TV series) audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Homeland (TV series) fans

Demographic split for Homeland (TV series) audience in United States
MetricValue
Female58.4%
Male41.6%
Average age34.6
Estimated audience size3,739,273

Audience persona

The typical Homeland (TV series) fan in United States is more female, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Love Actually.

Top regions in United States

Top regions ranked by reach for Homeland (TV series) in United States
RegionReachAffinity
Oklahoma778,91918.76×
California313,1090.76×
Texas224,5590.7×
Florida171,3030.68×
New York165,6790.79×
Pennsylvania89,0870.71×
Illinois86,4020.69×
North Carolina74,4870.66×
Ohio74,1840.64×
Georgia71,4360.62×
New Jersey68,2400.72×
Virginia65,3910.72×
Michigan62,6010.64×
Massachusetts60,2250.82×
Washington53,3310.71×
Tennessee51,2760.68×
Arizona48,4880.64×
Maryland45,6780.71×
Colorado38,5260.65×
Indiana38,3560.56×
Missouri36,6840.61×
Minnesota35,8580.67×
South Carolina34,9560.62×
Wisconsin34,1500.61×
Kentucky29,2300.62×
Louisiana29,0960.6×
Alabama29,0130.56×
Oregon27,3470.64×
Connecticut26,1820.7×
Kansas20,4450.69×
Arkansas20,2360.66×
Utah19,4750.58×
Iowa19,1080.62×
Nevada19,0410.53×
Mississippi17,0060.55×
Idaho12,0890.64×
New Hampshire11,3070.77×
Nebraska10,5630.56×
Washington, District of Columbia10,1910.91×
Maine10,1820.76×
New Mexico9,3790.5×
West Virginia8,9290.51×
Rhode Island8,4290.71×
Hawaii8,3320.52×
Montana6,8680.66×
Delaware6,4230.62×
Alaska4,5270.57×
South Dakota4,4870.52×
Vermont4,3140.66×
North Dakota3,7920.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homeland (TV series) audience
BrandAffinityCategory
Love Actually17.35×Movies & TV
True Detective6.23×Movies & TV
Designated Survivor22.69×Movies & TV
The Gilded Age4.24×Movies & TV
Iran10.39×Travel & Leisure
Fox News Channel2.17×Movies & TV
Friendship2.62×Kids & Family
Pride & Prejudice (2005 film)10.45×Movies & TV
Nature2×Home & Garden
Benjamin Netanyahu5.29×Politics & Society
Movies1.51×Movies & TV
Bank of America2.33×Business & Career
24 (TV series)11.22×Movies & TV
Google Maps2.24×Internet & Social Media
United States1.53×Travel & Leisure
Rock music1.69×Music & Radio
Personal finance1.56×Business & Career
Current events1.57×Arts & Culture
Medicare (United States)3.88×Health
Bosch (TV series)10.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homeland (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM2.05
TraditionCONSERVATISM1.27
ExtroversionTHRILL1.24
IndulgenceJOY1.21
Quality AwarenessPREMIUM1.21
SpiritualityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Homeland (TV series)
CountryShare
United States25.6%
Germany8.2%
Brazil5.6%

See Homeland (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Homeland (TV series) have in United States?

Homeland (TV series) has an estimated audience of 3,739,273 people in United States, concentrated in Oklahoma and California.

What is the gender split and age of Homeland (TV series) fans?

58.4% of Homeland (TV series) fans are female, 41.6% are male, with an average age of 34.6 years.

Which brands do Homeland (TV series) fans like most?

Homeland (TV series) fans show strongest brand affinity for Love Actually (17.35×), True Detective (6.23×), and Designated Survivor (22.69×) over the country average.

Where do Homeland (TV series) fans live in United States?

Homeland (TV series) fans in United States are most concentrated in Oklahoma (reach 778,919), California (reach 313,109), and Texas (reach 224,559). These three regions account for the largest share of the active audience.

What other brands do Homeland (TV series) fans also like?

Beyond Homeland (TV series) itself, the audience over-indexes on True Detective (6.23×), Designated Survivor (22.69×), The Gilded Age (4.24×), and Iran (10.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homeland (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.