Rascasse Audience Intelligence

Designated Survivor Audience in United States

A data profile of the people who buy, follow and care about Designated Survivor in United States — modelled from more than twelve digital signal sources. Designated Survivor has an estimated audience of 1,424,672 people in United States.

#340among TV series in United States#1254among Movie / TV Show / Series in United States#3094in Movies & TV

The average Designated Survivor fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 24 (TV series), Desperate Housewives, Westworld (TV series), with strongest over-indexing on 24 (TV series) (139.07× the country average).

Demographically, the Designated Survivor audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Designated Survivor fan in United States is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for 24 (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Designated Survivor profile in United States.

Audience size
1.4M
in United States
Gender
57.2%♀
42.8% male
Age
38.3
average years
Country rank
#18462
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Designated Survivor viewers

57.2% are female, 42.8% are male, average age 38.3.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Designated Survivor audience in United States
MetricValue
Female57.2%
Male42.8%
Average age38.3
Estimated audience size1,424,672
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Designated Survivor audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Designated Survivor audience comes from United States.

Worldwide audience distribution share by country for Designated Survivor
CountryShare
United States29.1%
Germany10.2%
United Kingdom9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Designated Survivor audience in United States is strongest.

Fig. 05

Top regions by affinity

Designated Survivor fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.23×
02New Hampshire~7K1.17×
03Maine~6K1.16×
04Virginia~40K1.10×
05Missouri~30K1.10×
06Montana~4K1.10×
07Massachusetts~30K1.09×
08Pennsylvania~50K1.07×
09Ohio~50K1.07×
10Tennessee~30K1.07×
11Connecticut~20K1.07×
12Rhode Island~5K1.07×
13Vermont~3K1.07×
14South Carolina~20K1.06×
15Kentucky~20K1.06×
16West Virginia~7K1.06×
17North Carolina~50K1.05×
18Indiana~30K1.05×
19Kansas~10K1.05×
20Maryland~30K1.04×
21Iowa~10K1.04×
22Florida~100K1.01×
23Michigan~40K1.01×
24Arkansas~10K1.01×
25Idaho~7K1.01×
26Delaware~4K1.01×
27Washington~30K1.00×
28Wisconsin~20K1.00×
29Minnesota~20K1.00×
30Oklahoma~20K1.00×
31Georgia~40K0.99×
32North Dakota~3K0.99×
33New Jersey~40K0.98×
34Alabama~20K0.97×
35Louisiana~20K0.96×
36Illinois~50K0.95×
37Mississippi~10K0.95×
38South Dakota~3K0.95×
39New York~80K0.92×
40Nebraska~7K0.92×
41Arizona~30K0.91×
42Oregon~20K0.91×
43Texas~100K0.90×
44Colorado~20K0.90×
45Alaska~3K0.90×
46Hawaii~6K0.89×
47Utah~10K0.86×
48California~100K0.83×
49New Mexico~6K0.83×
50Nevada~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Designated Survivor, United States
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Designated Survivor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Designated Survivor audience
#·InterestCategoryAffinity×
0124 (TV series)Movies & TV139.07×
02House of Cards (U.S. TV series)Movies & TV42.94×
03Westworld (TV series)Movies & TV38.09×
04Hannibal (TV series)Movies & TV36.65×
05Desperate HousewivesMovies & TV33.97×
06Fantastic Beasts and Where to Find ThemPets & Animals28.99×
07The Book of EliMovies & TV27.16×
08Homeland (TV series)Movies & TV22.69×
09Die HardMovies & TV21.76×
10Gossip GirlMovies & TV20.64×
11Sherlock (TV series)Movies & TV20.22×
12Revenge (TV series)Movies & TV18.05×
13Sex and the CityMovies & TV11.30×
14Dennis QuaidMovies & TV10.38×
15SnappedMovies & TV10.04×
16Pretty Little Liars (TV series)Movies & TV9.26×
17Jeremy Allen WhiteMovies & TV9.19×
18Downton AbbeyMovies & TV9.01×
19Breaking BadMovies & TV8.31×
20True DetectiveMovies & TV5.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Designated Survivor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Designated Survivor audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
Convenience OrientationPREMIUM1.48×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Designated Survivor audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Designated Survivor have in United States?

Designated Survivor has an estimated audience of 1,424,672 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Designated Survivor viewers?

57.2% of Designated Survivor fans are female, 42.8% are male, with an average age of 38.3 years.

03

Which brands do Designated Survivor fans like most?

Designated Survivor fans show strongest brand affinity for 24 (TV series) (139.07×), Desperate Housewives (33.97×), and Westworld (TV series) (38.09×) over the country average.

04

Where do Designated Survivor fans live in United States?

Designated Survivor fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Designated Survivor fans also like?

Beyond Designated Survivor itself, the audience over-indexes on Desperate Housewives (33.97×), Westworld (TV series) (38.09×), House of Cards (U.S. TV series) (42.94×), and Hannibal (TV series) (36.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Designated Survivor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Designated Survivor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →