Designated Survivor Audience in United States

Designated Survivor logo

Designated Survivor has an estimated audience of 1,452,514 people in United States. 59.2% are female, 40.8% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Non-celiac gluten sensitivity, The Halal Guys, Elsword, Urban Outfitters, The Nice Guys.

The average Designated Survivor fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Non-celiac gluten sensitivity, The Halal Guys, Elsword, with strongest over-indexing on Non-celiac gluten sensitivity (29.67× the country average). Demographically, the Designated Survivor audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Designated Survivor fans

Demographic split for Designated Survivor audience in United States
MetricValue
Female59.2%
Male40.8%
Average age37.6
Estimated audience size1,452,514

Audience persona

The typical Designated Survivor fan in United States is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Non-celiac gluten sensitivity.

Top regions in United States

Top regions ranked by reach for Designated Survivor in United States
RegionReachAffinity
California142,2950.89×
Texas122,1460.98×
Florida103,8571.06×
New York78,7650.97×
Pennsylvania52,9731.08×
Ohio48,6521.09×
North Carolina48,1391.1×
Illinois48,1080.99×
Georgia46,3371.04×
Virginia39,5631.12×
Michigan39,5571.04×
New Jersey37,8271.02×
Tennessee31,7021.09×
Massachusetts30,9681.08×
Washington30,6341.05×
Indiana28,8821.09×
Arizona27,4760.93×
Maryland26,6181.07×
Missouri26,4891.13×
South Carolina23,8841.09×
Wisconsin21,8661×
Colorado21,5900.94×
Minnesota21,2081.02×
Alabama19,5790.96×
Kentucky19,4411.07×
Louisiana18,3580.98×
Oklahoma16,4131.02×
Connecticut15,9001.09×
Oregon15,5880.94×
Iowa12,1631.02×
Kansas12,1621.06×
Arkansas12,0151×
Nevada11,4830.82×
Utah11,3230.87×
Mississippi11,1760.93×
Idaho7,1120.98×
West Virginia6,6940.99×
New Hampshire6,4821.13×
Nebraska6,2080.85×
New Mexico6,0320.83×
Maine5,8111.12×
Hawaii5,5520.89×
Rhode Island4,8371.05×
Washington, District of Columbia4,8281.11×
Montana4,0701.01×
Delaware3,7810.94×
South Dakota2,9390.88×
North Dakota2,7460.92×
Vermont2,5761.01×
Alaska2,4380.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Designated Survivor audience
BrandAffinityCategory
Non-celiac gluten sensitivity29.67×Health
The Halal Guys16.34×Food & Beverages
Elsword21.9×Games
Urban Outfitters2.27×Shopping
The Nice Guys9.64×Movies & TV
Nationality2.34×Politics & Society
The Defender17.06×Movies & TV
Home staging5×Home & Garden
Google Photos2.35×Technology & Electronics
Personalised Gifts3.99×Home & Garden
Suhr Guitars12.84×Music & Radio
Maracaibo7.68×Travel & Leisure
UK garage3.38×Music & Radio
Gloria4.94×Music & Radio
Monogram2.17×Home & Garden
Captain America (1990 film)2.05×Movies & TV
Hocus Pocus2.1×Movies & TV
Paisley3.65×Fashion & Accessoires
Nia Jax4.01×Sports
Pallet racking5.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Designated Survivor audience
TraitClusterScore
PatriotismCONSERVATISM1.63
MindfulnessBALANCE1.33
ExtroversionTHRILL1.32
TraditionCONSERVATISM1.25
Community OrientationOPEN1.22
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Designated Survivor
CountryShare
United States30.5%
Germany10.3%
United Kingdom9.8%

See Designated Survivor audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Designated Survivor have in United States?

Designated Survivor has an estimated audience of 1,452,514 people in United States, concentrated in California and Texas.

What is the gender split and age of Designated Survivor fans?

59.2% of Designated Survivor fans are female, 40.8% are male, with an average age of 37.6 years.

Which brands do Designated Survivor fans like most?

Designated Survivor fans show strongest brand affinity for Non-celiac gluten sensitivity (29.67×), The Halal Guys (16.34×), and Elsword (21.9×) over the country average.

Where do Designated Survivor fans live in United States?

Designated Survivor fans in United States are most concentrated in California (reach 142,295), Texas (reach 122,146), and Florida (reach 103,857). These three regions account for the largest share of the active audience.

What other brands do Designated Survivor fans also like?

Beyond Designated Survivor itself, the audience over-indexes on The Halal Guys (16.34×), Elsword (21.9×), Urban Outfitters (2.27×), and The Nice Guys (9.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Designated Survivor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.