Designated Survivor Audience in United States

Designated Survivor has an estimated audience of 1,452,514 people in United States. 59.2% are female, 40.8% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: 24 (TV series), Westworld (TV series), Sex and the City, House of Cards (U.S. TV series), Desperate Housewives.

The average Designated Survivor fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 24 (TV series), Westworld (TV series), Sex and the City, with strongest over-indexing on 24 (TV series) (127.87× the country average). Demographically, the Designated Survivor audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Designated Survivor fans

Demographic split for Designated Survivor audience in United States
MetricValue
Female59.2%
Male40.8%
Average age37.6
Estimated audience size1,452,514

Audience persona

The typical Designated Survivor fan in United States is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for 24 (TV series).

Top regions in United States

Top regions ranked by reach for Designated Survivor in United States
RegionReachAffinity
California142,2950.89×
Texas122,1460.98×
Florida103,8571.06×
New York78,7650.97×
Pennsylvania52,9731.08×
Ohio48,6521.09×
North Carolina48,1391.1×
Illinois48,1080.99×
Georgia46,3371.04×
Virginia39,5631.12×
Michigan39,5571.04×
New Jersey37,8271.02×
Tennessee31,7021.09×
Massachusetts30,9681.08×
Washington30,6341.05×
Indiana28,8821.09×
Arizona27,4760.93×
Maryland26,6181.07×
Missouri26,4891.13×
South Carolina23,8841.09×
Wisconsin21,8661×
Colorado21,5900.94×
Minnesota21,2081.02×
Alabama19,5790.96×
Kentucky19,4411.07×
Louisiana18,3580.98×
Oklahoma16,4131.02×
Connecticut15,9001.09×
Oregon15,5880.94×
Iowa12,1631.02×
Kansas12,1621.06×
Arkansas12,0151×
Nevada11,4830.82×
Utah11,3230.87×
Mississippi11,1760.93×
Idaho7,1120.98×
West Virginia6,6940.99×
New Hampshire6,4821.13×
Nebraska6,2080.85×
New Mexico6,0320.83×
Maine5,8111.12×
Hawaii5,5520.89×
Rhode Island4,8371.05×
Washington, District of Columbia4,8281.11×
Montana4,0701.01×
Delaware3,7810.94×
South Dakota2,9390.88×
North Dakota2,7460.92×
Vermont2,5761.01×
Alaska2,4380.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Designated Survivor audience
BrandAffinityCategory
24 (TV series)127.87×Movies & TV
Westworld (TV series)37.02×Movies & TV
Sex and the City11.33×Movies & TV
House of Cards (U.S. TV series)36.27×Movies & TV
Desperate Housewives21.61×Movies & TV
Hannibal (TV series)29.66×Movies & TV
Gossip Girl18.65×Movies & TV
Gremlins18.6×Movies & TV
Revenge (TV series)18.39×Movies & TV
Kia Sportage21.9×Cars & Mobility
Die Hard18.96×Movies & TV
Snapped10.55×Movies & TV
Sherlock (TV series)17.06×Movies & TV
True Detective5.51×Movies & TV
Fantastic Beasts and Where to Find Them23.94×Pets & Animals
Pretty Little Liars (TV series)10.24×Movies & TV
Dennis Quaid9.71×Movies & TV
Downton Abbey8.39×Movies & TV
Blue Bloods (TV series)10.86×Movies & TV
Eyes Wide Shut10.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Designated Survivor audience
TraitClusterScore
PatriotismCONSERVATISM1.63
MindfulnessBALANCE1.33
ExtroversionTHRILL1.32
TraditionCONSERVATISM1.25
Community OrientationOPEN1.22
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Designated Survivor
CountryShare
United States30.5%
Germany10.3%
United Kingdom9.8%

See Designated Survivor audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Designated Survivor have in United States?

Designated Survivor has an estimated audience of 1,452,514 people in United States, concentrated in California and Texas.

What is the gender split and age of Designated Survivor fans?

59.2% of Designated Survivor fans are female, 40.8% are male, with an average age of 37.6 years.

Which brands do Designated Survivor fans like most?

Designated Survivor fans show strongest brand affinity for 24 (TV series) (127.87×), Westworld (TV series) (37.02×), and Sex and the City (11.33×) over the country average.

Where do Designated Survivor fans live in United States?

Designated Survivor fans in United States are most concentrated in California (reach 142,295), Texas (reach 122,146), and Florida (reach 103,857). These three regions account for the largest share of the active audience.

What other brands do Designated Survivor fans also like?

Beyond Designated Survivor itself, the audience over-indexes on Westworld (TV series) (37.02×), Sex and the City (11.33×), House of Cards (U.S. TV series) (36.27×), and Desperate Housewives (21.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Designated Survivor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.