Die Hard Audience in United States

Die Hard logo

Die Hard has an estimated audience of 2,592,859 people in United States. 34.7% are female, 65.3% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: The Grudge, True Detective, Eat Pray Love, What Women Want, Bad Boys II.

The average Die Hard fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Grudge, True Detective, Eat Pray Love, with strongest over-indexing on The Grudge (141.99× the country average). Demographically, the Die Hard audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Die Hard fans

Demographic split for Die Hard audience in United States
MetricValue
Female34.7%
Male65.3%
Average age35.7
Estimated audience size2,592,859

Audience persona

The typical Die Hard fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for The Grudge.

Top regions in United States

Top regions ranked by reach for Die Hard in United States
RegionReachAffinity
California273,8360.96×
Texas220,5710.99×
Florida155,7420.89×
New York134,8130.93×
Pennsylvania92,4691.06×
Ohio89,1801.12×
Illinois88,9341.03×
North Carolina78,1601×
Michigan72,4781.07×
Georgia69,6200.87×
Virginia66,9281.06×
Washington61,7891.19×
New Jersey60,4440.92×
Tennessee54,6661.05×
Massachusetts53,7701.05×
Arizona53,3851.01×
Indiana52,4571.11×
Colorado48,9501.2×
Missouri45,8631.1×
Wisconsin41,6601.07×
Minnesota41,5661.12×
Maryland41,3770.93×
South Carolina37,1410.95×
Oregon37,0191.25×
Kentucky34,9721.08×
Alabama33,1540.92×
Oklahoma30,0291.04×
Louisiana26,5850.8×
Utah26,3391.13×
Connecticut26,1501.01×
Kansas23,4031.15×
Nevada23,1390.92×
Iowa22,5151.05×
Arkansas20,0090.94×
Mississippi15,9580.75×
Idaho15,8451.22×
Nebraska13,7841.06×
New Mexico11,9180.92×
New Hampshire11,1831.09×
West Virginia10,6800.88×
Maine9,4401.02×
Hawaii8,5000.76×
Montana7,8601.09×
Rhode Island7,6560.93×
Washington, District of Columbia6,2910.81×
Delaware5,8870.82×
South Dakota5,5870.93×
Alaska5,4200.98×
North Dakota4,6700.88×
Vermont4,6381.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Die Hard audience
BrandAffinityCategory
The Grudge141.99×Movies & TV
True Detective33.8×Movies & TV
Eat Pray Love160.97×Movies & TV
What Women Want126.76×Movies & TV
Bad Boys II58.06×Movies & TV
Rosamund Pike59.03×Movies & TV
50 First Dates88.5×Movies & TV
Peacemaker14.2×Movies & TV
Lost in Space112.43×Movies & TV
Stranger Things17.03×Movies & TV
Bates Motel (TV series)81.5×Movies & TV
I Dream of Jeannie79.76×Movies & TV
Pride & Prejudice (2005 film)35.8×Movies & TV
Friends7.39×Movies & TV
Desperate Housewives33.02×Movies & TV
Westworld (TV series)39.44×Movies & TV
Black Mirror (TV series)26.81×Movies & TV
The Dark Knight Rises41.07×Movies & TV
Gossip Girl26.8×Movies & TV
Hannibal (TV series)41.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Die Hard audience
TraitClusterScore
PatriotismCONSERVATISM2.87
ExtroversionTHRILL1.37
Risk AppetiteTHRILL1.32
TraditionCONSERVATISM1.22
LGBTQ+ IdentityOPEN1.19
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Die Hard
CountryShare
United States37.9%
United Kingdom8.3%
Germany4.8%

See Die Hard audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Die Hard have in United States?

Die Hard has an estimated audience of 2,592,859 people in United States, concentrated in California and Texas.

What is the gender split and age of Die Hard fans?

34.7% of Die Hard fans are female, 65.3% are male, with an average age of 35.7 years.

Which brands do Die Hard fans like most?

Die Hard fans show strongest brand affinity for The Grudge (141.99×), True Detective (33.8×), and Eat Pray Love (160.97×) over the country average.

Where do Die Hard fans live in United States?

Die Hard fans in United States are most concentrated in California (reach 273,836), Texas (reach 220,571), and Florida (reach 155,742). These three regions account for the largest share of the active audience.

What other brands do Die Hard fans also like?

Beyond Die Hard itself, the audience over-indexes on True Detective (33.8×), Eat Pray Love (160.97×), What Women Want (126.76×), and Bad Boys II (58.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Die Hard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.