Rascasse Audience Intelligence

Die Hard Audience in United States

A data profile of the people who buy, follow and care about Die Hard in United States — modelled from more than twelve digital signal sources. Die Hard has an estimated audience of 2,584,482 people in United States.

#19among Action in United States#600among Movie / TV Show / Series in United States#1661in Movies & TV

The average Die Hard fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Grudge, True Detective, Eat Pray Love, with strongest over-indexing on The Grudge (141.99× the country average).

Demographically, the Die Hard audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Die Hard fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for The Grudge.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Die Hard profile in United States.

Audience size
2.6M
in United States
Gender
34.7%♀
65.3% male
Age
35.7
average years
Country rank
#11622
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Die Hard viewers

34.7% are female, 65.3% are male, average age 35.7.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Die Hard audience in United States
MetricValue
Female34.7%
Male65.3%
Average age35.7
Estimated audience size2,584,482
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Die Hard audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Die Hard audience comes from United States.

Worldwide audience distribution share by country for Die Hard
CountryShare
United States34.9%
United Kingdom7.9%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Die Hard audience in United States is strongest.

Fig. 05

Top regions by affinity

Die Hard fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.23×
02Idaho~20K1.23×
03Washington~60K1.15×
04Colorado~50K1.15×
05Kansas~20K1.13×
06New Hampshire~10K1.13×
07Montana~8K1.13×
08Utah~30K1.12×
09Missouri~50K1.11×
10Minnesota~40K1.10×
11Wisconsin~40K1.09×
12Alaska~6K1.09×
13Ohio~90K1.08×
14Vermont~5K1.08×
15Indiana~50K1.07×
16Iowa~20K1.07×
17Nebraska~10K1.07×
18Maine~10K1.07×
19Kentucky~30K1.06×
20Tennessee~50K1.05×
21Michigan~70K1.04×
22Pennsylvania~90K1.03×
23Oklahoma~30K1.03×
24Virginia~60K1.02×
25Massachusetts~50K1.02×
26Connecticut~30K1.00×
27Arizona~50K0.99×
28Illinois~80K0.98×
29South Dakota~6K0.98×
30North Dakota~5K0.98×
31North Carolina~80K0.97×
32Rhode Island~8K0.96×
33Arkansas~20K0.95×
34New Mexico~10K0.94×
35West Virginia~10K0.94×
36Texas~200K0.93×
37South Carolina~40K0.93×
38California~300K0.92×
39Alabama~30K0.92×
40Maryland~40K0.91×
41Nevada~20K0.90×
42New York~100K0.88×
43New Jersey~60K0.88×
44Georgia~70K0.87×
45Florida~200K0.86×
46Delaware~6K0.86×
47Louisiana~30K0.80×
48Washington, District of Columbia~6K0.80×
49Mississippi~20K0.78×
50Hawaii~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Die Hard, United States
0.77×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Die Hard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Die Hard audience
#·InterestCategoryAffinity×
01Eat Pray LoveMovies & TV160.97×
02The GrudgeMovies & TV141.99×
03What Women WantMovies & TV126.76×
04Lost in SpaceMovies & TV112.43×
0550 First DatesMovies & TV88.50×
06Bates Motel (TV series)Movies & TV81.50×
07I Dream of JeannieMovies & TV79.76×
08Rosamund PikeMovies & TV59.03×
09Bad Boys IIMovies & TV58.06×
10Hannibal (TV series)Movies & TV41.57×
11The Dark Knight RisesMovies & TV41.07×
12Westworld (TV series)Movies & TV39.44×
1324 (TV series)Movies & TV35.00×
14True DetectiveMovies & TV33.80×
15Desperate HousewivesMovies & TV33.02×
16New GirlMovies & TV32.86×
17Gossip GirlMovies & TV26.80×
18Peaky Blinders (TV series)Movies & TV21.69×
19Stranger ThingsMovies & TV17.03×
20PeacemakerMovies & TV14.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Die Hard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Die Hard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.83×
TraditionCONSERVATISM1.63×
Social Media UsageJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Die Hard audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
SustainabilityBALANCE0.82×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Die Hard have in United States?

Die Hard has an estimated audience of 2,584,482 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Die Hard viewers?

34.7% of Die Hard fans are female, 65.3% are male, with an average age of 35.7 years.

03

Which brands do Die Hard fans like most?

Die Hard fans show strongest brand affinity for The Grudge (141.99×), True Detective (33.8×), and Eat Pray Love (160.97×) over the country average.

04

Where do Die Hard fans live in United States?

Die Hard fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Die Hard fans also like?

Beyond Die Hard itself, the audience over-indexes on True Detective (33.8×), Eat Pray Love (160.97×), What Women Want (126.76×), and Bad Boys II (58.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Die Hard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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