Bad Boys II Audience in United States
Bad Boys II has an estimated audience of 5,014,313 people in United States. 44.8% are female, 55.2% are male, average age 39.9. Top brand affinities: National Defence University of Malaysia, K-Lynn Lingerie, The Defender, Emeritus Senior Living, Hamleys India.
Top brand affinities include National Defence University of Malaysia, K-Lynn Lingerie, The Defender, with strongest over-indexing on National Defence University of Malaysia (55.16× the country average). Demographically, the Bad Boys II audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Bad Boys II fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 39.9 |
| Estimated audience size | 5,014,313 |
Audience persona
The typical Bad Boys II fan in United States is more male, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for National Defence University of Malaysia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| National Defence University of Malaysia | 55.16× | Business & Career |
| K-Lynn Lingerie | 31.31× | Fashion & Accessoires |
| The Defender | 22.3× | Movies & TV |
| Emeritus Senior Living | 21.25× | Health |
| Hamleys India | 19.59× | Kids & Family |
| Theocracy | 16.87× | Music & Radio |
| How to Rock | 14.81× | Movies & TV |
| Huisgenoot | 14.03× | News |
| Pope of the Coptic Orthodox Church of Alexandria | 13.76× | Politics & Society |
| Klis | 9.47× | Travel & Leisure |
| Ceilândia Esporte Clube | 9.25× | Sports |
| Gebran Bassil | 8.48× | Politics & Society |
| CITY College, International Faculty of the University of Sheffield | 8.19× | Business & Career |
| Maracaibo | 8.06× | Travel & Leisure |
| Nia Jax | 7.43× | Sports |
| Cirebon | 7.0× | Travel & Leisure |
| Jarabacoa | 6.24× | Travel & Leisure |
| Ilish | 6.16× | Pets & Animals |
| Kuopio | 6.14× | Travel & Leisure |
| Kiwi Collection | 5.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.48 |
| Social Media Usage | JOY | 1.4 |
| Quality Awareness | PREMIUM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Need for Security | CONSERVATISM | 1.18 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.1% |
| United Kingdom | 4.1% |
| France | 2.9% |
See Bad Boys II audiences in other countries
More Movies & TV audiences in United States
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- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bad Boys II. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.