Rascasse Audience Intelligence

Orange Is the New Black Audience in United States

A data profile of the people who buy, follow and care about Orange Is the New Black in United States — modelled from more than twelve digital signal sources. Orange Is the New Black has an estimated audience of 3,616,633 people in United States.

#132among TV series in United States#340among Movie / TV Show / Series in United States#1038in Movies & TV

The average Orange Is the New Black fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include True Detective, 50 First Dates, The Grudge, with strongest over-indexing on True Detective (19.09× the country average).

Demographically, the Orange Is the New Black audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orange Is the New Black fan in United States is more female, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for True Detective.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orange Is the New Black profile in United States.

Audience size
3.6M
in United States
Gender
67.5%♀
32.5% male
Age
35.4
average years
Country rank
#8769
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orange Is the New Black viewers

67.5% are female, 32.5% are male, average age 35.4.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Orange Is the New Black audience in United States
MetricValue
Female67.5%
Male32.5%
Average age35.4
Estimated audience size3,616,633
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Orange Is the New Black audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4918%
50+13%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Orange Is the New Black audience comes from United States.

Worldwide audience distribution share by country for Orange Is the New Black
CountryShare
United States35.1%
Brazil6.9%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orange Is the New Black audience in United States is strongest.

Fig. 05

Top regions by affinity

Orange Is the New Black fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.23×
02Oklahoma~50K1.16×
03Arkansas~40K1.16×
04Kentucky~50K1.13×
05West Virginia~20K1.13×
06Arizona~90K1.12×
07Ohio~100K1.11×
08Indiana~80K1.11×
09Missouri~70K1.10×
10Pennsylvania~100K1.09×
11Michigan~100K1.08×
12Kansas~30K1.07×
13Oregon~50K1.06×
14Texas~300K1.05×
15Louisiana~50K1.05×
16Rhode Island~10K1.05×
17Illinois~100K1.04×
18Tennessee~80K1.04×
19Connecticut~40K1.03×
20Maryland~70K1.02×
21Iowa~30K1.02×
22Delaware~10K1.02×
23New York~200K1.00×
24Georgia~100K1.00×
25Colorado~60K1.00×
26Maine~10K1.00×
27Alabama~50K0.99×
28North Carolina~100K0.98×
29Mississippi~30K0.98×
30New Hampshire~10K0.98×
31North Dakota~8K0.98×
32Washington~70K0.97×
33South Carolina~60K0.97×
34Wisconsin~60K0.97×
35Alaska~8K0.97×
36Vermont~6K0.96×
37Massachusetts~70K0.94×
38Idaho~20K0.94×
39New Jersey~90K0.93×
40Virginia~90K0.93×
41Nevada~30K0.93×
42Nebraska~20K0.93×
43Montana~10K0.91×
44South Dakota~8K0.91×
45Florida~200K0.90×
46Minnesota~50K0.90×
47California~400K0.89×
48Utah~30K0.82×
49Washington, District of Columbia~9K0.79×
50Hawaii~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Orange Is the New Black, United States
0.74×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orange Is the New Black audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orange Is the New Black audience
#·InterestCategoryAffinity×
01Regina SpektorMusic & Radio48.37×
02Eat Pray LoveMovies & TV47.95×
03The GrudgeMovies & TV42.30×
04What Women WantMovies & TV42.27×
0550 First DatesMovies & TV41.74×
0612 MonkeysMovies & TV38.08×
07Lost in SpaceMovies & TV33.49×
08HotmartShopping28.17×
09Bates Motel (TV series)Movies & TV26.30×
10Rosamund PikeMovies & TV20.59×
11True DetectiveMovies & TV19.09×
12CheapOairTravel & Leisure18.91×
13Bad Boys IIMovies & TV17.29×
14Microsoft TeamsTechnology & Electronics17.19×
15Office 365Technology & Electronics17.19×
16Natasha LyonneMovies & TV15.93×
17MySQLTechnology & Electronics10.91×
18Zoom!Business & Career7.80×
19Stranger ThingsMovies & TV6.99×
20PeacemakerMovies & TV5.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orange Is the New Black audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orange Is the New Black audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.07×
IndulgenceJOY1.46×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orange Is the New Black audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Risk AppetiteTHRILL0.87×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orange Is the New Black have in United States?

Orange Is the New Black has an estimated audience of 3,616,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Orange Is the New Black viewers?

67.5% of Orange Is the New Black fans are female, 32.5% are male, with an average age of 35.4 years.

03

Which brands do Orange Is the New Black fans like most?

Orange Is the New Black fans show strongest brand affinity for True Detective (19.09×), 50 First Dates (41.74×), and The Grudge (42.3×) over the country average.

04

Where do Orange Is the New Black fans live in United States?

Orange Is the New Black fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Orange Is the New Black fans also like?

Beyond Orange Is the New Black itself, the audience over-indexes on 50 First Dates (41.74×), The Grudge (42.3×), Microsoft Teams (17.19×), and Office 365 (17.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Orange Is the New Black audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange Is the New Black. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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