Orange Is the New Black Audience in United States

Orange Is the New Black logo

Orange Is the New Black has an estimated audience of 3,812,431 people in United States. 67.5% are female, 32.5% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: True Detective, 50 First Dates, Office 365, The Grudge, Microsoft Teams.

The average Orange Is the New Black fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include True Detective, 50 First Dates, Office 365, with strongest over-indexing on True Detective (19.09× the country average). Demographically, the Orange Is the New Black audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Orange Is the New Black fans

Demographic split for Orange Is the New Black audience in United States
MetricValue
Female67.5%
Male32.5%
Average age35.4
Estimated audience size3,812,431

Audience persona

The typical Orange Is the New Black fan in United States is more female, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for True Detective.

Top regions in United States

Top regions ranked by reach for Orange Is the New Black in United States
RegionReachAffinity
California382,3970.91×
Texas373,4741.14×
Florida233,7220.91×
New York222,8921.05×
Pennsylvania147,2231.15×
Illinois141,7391.12×
Ohio137,5661.17×
Georgia120,5281.03×
North Carolina114,0990.99×
Michigan113,5321.14×
Arizona93,1041.2×
New Jersey92,4340.95×
Virginia90,1330.97×
Tennessee80,5971.05×
Indiana80,3281.15×
Washington76,7931×
Massachusetts72,4410.96×
Missouri70,5021.15×
Maryland66,7331.02×
Colorado63,4071.06×
Wisconsin55,9220.97×
South Carolina55,6200.97×
Kentucky53,7981.13×
Alabama52,7150.99×
Louisiana50,7791.03×
Oklahoma50,4591.19×
Minnesota49,4800.91×
Oregon47,2101.08×
Connecticut39,9141.04×
Arkansas36,4611.16×
Nevada34,2670.93×
Kansas32,7721.09×
Iowa31,5331×
Mississippi29,3880.94×
Utah27,3540.8×
New Mexico23,4751.23×
West Virginia18,8911.06×
Idaho17,1790.9×
Nebraska16,8670.88×
New Hampshire13,9850.93×
Maine12,7340.93×
Rhode Island12,7031.05×
Hawaii11,1100.68×
Delaware10,5901.01×
Montana8,9540.85×
Washington, District of Columbia8,7320.76×
South Dakota7,1910.82×
North Dakota7,1220.91×
Alaska7,0340.86×
Vermont5,8910.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orange Is the New Black audience
BrandAffinityCategory
True Detective19.09×Movies & TV
50 First Dates41.74×Movies & TV
Office 36517.19×Technology & Electronics
The Grudge42.3×Movies & TV
Microsoft Teams17.19×Technology & Electronics
What Women Want42.27×Movies & TV
CheapOair18.91×Travel & Leisure
Rosamund Pike20.59×Movies & TV
Eat Pray Love47.95×Movies & TV
Peacemaker5×Movies & TV
Stranger Things6.99×Movies & TV
Bad Boys II17.29×Movies & TV
Friends3.96×Movies & TV
Natasha Lyonne15.93×Movies & TV
Hotmart28.17×Shopping
Lost in Space33.49×Movies & TV
Zoom!7.8×Business & Career
Regina Spektor48.37×Music & Radio
Bates Motel (TV series)26.3×Movies & TV
12 Monkeys38.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orange Is the New Black audience
TraitClusterScore
ExtroversionTHRILL1.86
Early Adopter MentalityPOWER1.31
MindfulnessBALANCE1.3
Healthy LifestyleBALANCE1.18
Sports ActivityPOWER1.18
CreativityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Orange Is the New Black
CountryShare
United States36.2%
Brazil6.8%
United Kingdom6.3%

See Orange Is the New Black audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Orange Is the New Black have in United States?

Orange Is the New Black has an estimated audience of 3,812,431 people in United States, concentrated in California and Texas.

What is the gender split and age of Orange Is the New Black fans?

67.5% of Orange Is the New Black fans are female, 32.5% are male, with an average age of 35.4 years.

Which brands do Orange Is the New Black fans like most?

Orange Is the New Black fans show strongest brand affinity for True Detective (19.09×), 50 First Dates (41.74×), and Office 365 (17.19×) over the country average.

Where do Orange Is the New Black fans live in United States?

Orange Is the New Black fans in United States are most concentrated in California (reach 382,397), Texas (reach 373,474), and Florida (reach 233,722). These three regions account for the largest share of the active audience.

What other brands do Orange Is the New Black fans also like?

Beyond Orange Is the New Black itself, the audience over-indexes on 50 First Dates (41.74×), Office 365 (17.19×), The Grudge (42.3×), and Microsoft Teams (17.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange Is the New Black. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.