Zoom! Audience in United States

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Zoom! has an estimated audience of 18,149,054 people in United States. 42.0% are female, 58.0% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: VoIP gateway, Telkom (South Africa), Wi-Fi Protected Access, Domestika, Happy New Year (2014 film).

The average Zoom! fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include VoIP gateway, Telkom (South Africa), Wi-Fi Protected Access, with strongest over-indexing on VoIP gateway (434.68× the country average). Demographically, the Zoom! audience skews more male with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Video game

Demographics of Zoom! fans

Demographic split for Zoom! audience in United States
MetricValue
Female42.0%
Male58.0%
Average age37.1
Estimated audience size18,149,054

Audience persona

The typical Zoom! fan in United States is more male, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for VoIP gateway.

Top regions in United States

Top regions ranked by reach for Zoom! in United States
RegionReachAffinity
California2,749,8471.38×
Texas1,603,9901.03×
Florida1,391,1671.13×
New York1,297,2171.28×
Illinois632,7841.05×
Pennsylvania596,3660.98×
Georgia578,7991.04×
North Carolina564,3531.03×
New Jersey546,3651.18×
Massachusetts507,3981.42×
Virginia499,8151.13×
Michigan493,4251.04×
Ohio458,2690.82×
Washington447,5611.23×
Arizona429,9321.16×
Maryland407,2671.31×
Colorado324,5351.13×
Tennessee306,7150.84×
Indiana260,0810.78×
Minnesota257,7030.99×
Missouri253,0220.86×
Oregon236,2991.14×
Alabama234,5300.93×
South Carolina227,4720.83×
Wisconsin226,4680.83×
Connecticut204,0851.12×
Utah195,7901.2×
Louisiana185,9180.79×
Kentucky169,2140.74×
Oklahoma158,7340.79×
Nevada144,4630.82×
Kansas129,3740.9×
Arkansas119,4000.8×
Iowa115,6110.77×
Mississippi106,2010.71×
Idaho96,5001.06×
Hawaii92,6721.19×
New Mexico91,2041×
Nebraska79,9640.88×
Washington, District of Columbia76,7011.41×
New Hampshire73,6331.03×
Maine71,1621.09×
Rhode Island58,5181.01×
Delaware54,6591.09×
West Virginia49,8070.59×
Alaska48,2341.24×
Montana45,8190.91×
Vermont36,0911.13×
South Dakota30,0780.72×
North Dakota24,0880.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zoom! audience
BrandAffinityCategory
VoIP gateway434.68×Technology & Electronics
Telkom (South Africa)412.63×Technology & Electronics
Wi-Fi Protected Access290.51×
Domestika163.89×Arts & Culture
Happy New Year (2014 film)43.87×Movies & TV
Cell C393.77×Technology & Electronics
Mobile VoIP111.3×Technology & Electronics
Vodacom232.09×Technology & Electronics
James Wedmore322.83×Business & Career
Funnel153.12×Business & Career
vanessa williams33.73×Music & Radio
Baz Luhrmann66.69×Movies & TV
Google Docs4.88×Internet & Social Media
Pete Evans161.55×Food & Beverages
TeamViewer29.35×Technology & Electronics
Dean Ambrose48.32×Sports
Exit (festival)12.55×Music & Radio
Evolution Championship Series94.66×Sports
Marathon des Sables72.44×Sports
Elizabeth Debicki20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zoom! audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
Early Adopter MentalityPOWER1.6
Social Media UsageJOY1.58
TravellingTHRILL1.51
Convenience OrientationPREMIUM1.48
Luxury OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Zoom!
CountryShare
United States25.7%
Japan23.3%
Brazil7.1%

See Zoom! audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Zoom! have in United States?

Zoom! has an estimated audience of 18,149,054 people in United States, concentrated in California and Texas.

What is the gender split and age of Zoom! fans?

42.0% of Zoom! fans are female, 58.0% are male, with an average age of 37.1 years.

Which brands do Zoom! fans like most?

Zoom! fans show strongest brand affinity for VoIP gateway (434.68×), Telkom (South Africa) (412.63×), and Wi-Fi Protected Access (290.51×) over the country average.

Where do Zoom! fans live in United States?

Zoom! fans in United States are most concentrated in California (reach 2,749,847), Texas (reach 1,603,990), and Florida (reach 1,391,167). These three regions account for the largest share of the active audience.

What other brands do Zoom! fans also like?

Beyond Zoom! itself, the audience over-indexes on Telkom (South Africa) (412.63×), Wi-Fi Protected Access (290.51×), Domestika (163.89×), and Happy New Year (2014 film) (43.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoom!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.