Rascasse Audience Intelligence

Exit (festival) Audience in United States

A data profile of the people who buy, follow and care about Exit (festival) in United States — modelled from more than twelve digital signal sources. Exit (festival) has an estimated audience of 5,165,006 people in United States.

#5among Music festival in United States#70among Event in United States#569in Music & Radio

The average Exit (festival) fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zoom!, Blaze Pizza, Jenna Dewan, with strongest over-indexing on Zoom! (12.55× the country average).

Demographically, the Exit (festival) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exit (festival) fan in United States is more female, around 44.2 years old, with strong Career Orientation tendencies and a notable affinity for Zoom!.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exit (festival) profile in United States.

Audience size
5.2M
in United States
Gender
58.3%♀
41.7% male
Age
44.2
average years
Country rank
#6487
Event in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exit (festival) fans

58.3% are female, 41.7% are male, average age 44.2.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Exit (festival) audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.2
Estimated audience size5,165,006
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Exit (festival) audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4925%
50+31%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Exit (festival) audience comes from United States.

Worldwide audience distribution share by country for Exit (festival)
CountryShare
United States33.9%
Brazil9.0%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exit (festival) audience in United States is strongest.

Fig. 05

Top regions by affinity

Exit (festival) fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~80K1.62×
02Delaware~20K1.50×
03Alabama~100K1.45×
04Nebraska~40K1.40×
05Mississippi~60K1.30×
06Louisiana~80K1.27×
07Minnesota~90K1.24×
08California~700K1.20×
09Virginia~100K1.14×
10South Carolina~90K1.13×
11Florida~400K1.12×
12Georgia~200K1.08×
13Indiana~100K1.08×
14New Mexico~30K1.08×
15Oklahoma~60K1.06×
16Tennessee~100K1.04×
17Michigan~100K1.03×
18Kentucky~70K1.03×
19Arkansas~40K1.03×
20West Virginia~20K1.02×
21Illinois~200K1.01×
22Texas~400K1.00×
23New York~300K1.00×
24North Carolina~200K1.00×
25New Jersey~100K1.00×
26Maryland~90K1.00×
27Pennsylvania~200K0.97×
28Oregon~60K0.96×
29Hawaii~20K0.95×
30Missouri~80K0.94×
31Arizona~100K0.93×
32Nevada~50K0.93×
33Iowa~40K0.92×
34Washington~90K0.91×
35Alaska~10K0.91×
36Massachusetts~90K0.90×
37Ohio~100K0.88×
38Kansas~30K0.86×
39Rhode Island~10K0.86×
40Vermont~8K0.85×
41Wisconsin~70K0.84×
42South Dakota~10K0.84×
43North Dakota~9K0.84×
44Maine~20K0.83×
45Utah~40K0.82×
46Washington, District of Columbia~10K0.82×
47Montana~10K0.82×
48Colorado~70K0.81×
49New Hampshire~20K0.81×
50Idaho~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Exit (festival), United States
0.77×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exit (festival) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exit (festival) audience
#·InterestCategoryAffinity×
01Jenna DewanMovies & TV22.31×
02Glastonbury FestivalMusic & Radio22.27×
03Blaze PizzaFood & Beverages20.00×
04Fine Wine & Good SpiritsShopping20.00×
05The RunawaysMusic & Radio20.00×
06A&W RestaurantsFood & Beverages15.57×
07HackersMovies & TV12.93×
08M.I.A. (rapper)Music & Radio12.91×
09Zoom!Business & Career12.55×
10Pitbull (rapper)Music & Radio10.50×
11AviciiMusic & Radio10.07×
12Boy GeorgeMusic & Radio8.34×
13The Big Bang TheoryMovies & TV5.23×
14Dave & Buster'sFood & Beverages5.19×
15Brittany SnowMovies & TV4.01×
16Real propertyHome & Garden2.72×
17GeneticsKids & Family1.88×
18American AirlinesTravel & Leisure1.75×
19Nonprofit organizationPolitics & Society1.75×
20Health careBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exit (festival) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exit (festival) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.51×
PatriotismCONSERVATISM1.40×
Quality AwarenessPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exit (festival) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Early Adopter MentalityPOWER0.82×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exit (festival) have in United States?

Exit (festival) has an estimated audience of 5,165,006 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Exit (festival) fans?

58.3% of Exit (festival) fans are female, 41.7% are male, with an average age of 44.2 years.

03

Which brands do Exit (festival) fans like most?

Exit (festival) fans show strongest brand affinity for Zoom! (12.55×), Blaze Pizza (20×), and Jenna Dewan (22.31×) over the country average.

04

Where do Exit (festival) fans live in United States?

Exit (festival) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Exit (festival) fans also like?

Beyond Exit (festival) itself, the audience over-indexes on Blaze Pizza (20×), Jenna Dewan (22.31×), Fine Wine & Good Spirits (20×), and A&W Restaurants (15.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Exit (festival) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exit (festival). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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