Exit (festival) Audience in United States

Exit (festival) logo

Exit (festival) has an estimated audience of 5,162,704 people in United States. 58.3% are female, 41.7% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Mathcore, Mount Tambora, Halsey, Oregon, Guy Fieri.

The average Exit (festival) fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Mathcore, Mount Tambora, with strongest over-indexing on Home equity (7.21× the country average). Demographically, the Exit (festival) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Exit (festival) fans

Demographic split for Exit (festival) audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.2
Estimated audience size5,162,704

Audience persona

The typical Exit (festival) fan in United States is more female, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Exit (festival) in United States
RegionReachAffinity
California722,1091.27×
Texas450,1941.01×
Florida395,2321.13×
New York307,5741.07×
Pennsylvania169,8840.98×
Georgia169,8011.07×
Illinois168,0760.98×
Virginia159,8261.27×
North Carolina153,0390.99×
Michigan142,9911.06×
New Jersey138,9811.06×
Ohio137,1070.86×
Tennessee110,4891.07×
Indiana101,7461.08×
Washington101,7180.98×
Alabama99,8951.39×
Arizona99,8350.95×
Minnesota98,0601.33×
Massachusetts95,8460.94×
Maryland94,1701.06×
South Carolina90,5091.17×
Connecticut83,6731.62×
Louisiana81,9801.23×
Missouri78,0650.94×
Kentucky66,2551.02×
Colorado63,6190.78×
Oregon62,2071.05×
Wisconsin62,1990.8×
Oklahoma57,9141.01×
Mississippi55,0311.29×
Nevada46,7480.94×
Arkansas42,4451×
Iowa38,5490.91×
Utah38,2380.83×
Nebraska37,9521.47×
Kansas34,6520.85×
New Mexico26,7291.03×
Delaware25,6901.8×
West Virginia22,2060.92×
Hawaii19,1970.87×
Idaho18,1050.7×
New Hampshire15,4550.76×
Maine13,4830.73×
Rhode Island13,0430.79×
Washington, District of Columbia12,8680.83×
Montana10,2060.71×
Alaska9,0270.82×
North Dakota7,5260.71×
South Dakota7,5240.63×
Vermont6,0600.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exit (festival) audience
BrandAffinityCategory
Home equity7.21×Home & Garden
Mathcore27.65×Music & Radio
Mount Tambora55.86×
Halsey, Oregon8.12×Travel & Leisure
Guy Fieri3.24×Movies & TV
JDSU1.91×Business & Career
Home staging3.06×Home & Garden
Tiffany Haddish2.84×Movies & TV
Corona (band)3.1×Music & Radio
Pro-Ject2.15×Music & Radio
Hammock camping3.73×Travel & Leisure
Vocal harmony2.28×Music & Radio
Mount Merapi19.7×Travel & Leisure
Husson University20×Business & Career
Stay at Home Mum6.28×Kids & Family
Fairy godmother3.3×Literature
Goop2.19×Internet & Social Media
Vickie Guerrero6.13×Business & Career
Grinch1.62×Movies & TV
Nipsey Hussle2.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exit (festival) audience
TraitClusterScore
Quality AwarenessPREMIUM1.32
Career OrientationPOWER1.16
Family OrientationCONSERVATISM1.1
Convenience OrientationPREMIUM1.1
TravellingTHRILL1.07
IndulgenceJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Exit (festival)
CountryShare
United States34.0%
Brazil9.0%
Japan7.9%

See Exit (festival) audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Exit (festival) have in United States?

Exit (festival) has an estimated audience of 5,162,704 people in United States, concentrated in California and Texas.

What is the gender split and age of Exit (festival) fans?

58.3% of Exit (festival) fans are female, 41.7% are male, with an average age of 44.2 years.

Which brands do Exit (festival) fans like most?

Exit (festival) fans show strongest brand affinity for Home equity (7.21×), Mathcore (27.65×), and Mount Tambora (55.86×) over the country average.

Where do Exit (festival) fans live in United States?

Exit (festival) fans in United States are most concentrated in California (reach 722,109), Texas (reach 450,194), and Florida (reach 395,232). These three regions account for the largest share of the active audience.

What other brands do Exit (festival) fans also like?

Beyond Exit (festival) itself, the audience over-indexes on Mathcore (27.65×), Mount Tambora (55.86×), Halsey, Oregon (8.12×), and Guy Fieri (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exit (festival). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.