Rascasse Audience Intelligence

Avicii Audience in United States

A data profile of the people who buy, follow and care about Avicii in United States — modelled from more than twelve digital signal sources. Avicii has an estimated audience of 1,815,759 people in United States.

#7among EDM in United States#2900among Person in United States#1764in Music & Radio

The average Avicii fan in United States is 30.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DVBBS, KETTAMA, Ultra Music, with strongest over-indexing on DVBBS (90.67× the country average).

Demographically, the Avicii audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avicii fan in United States is balanced, around 30.8 years old, with strong Extroversion tendencies and a notable affinity for DVBBS.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avicii profile in United States.

Audience size
1.8M
in United States
Gender
46.9%♀
53.1% male
Age
30.8
average years
Country rank
#15348
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Avicii fans

46.9% are female, 53.1% are male, average age 30.8.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Avicii audience in United States
MetricValue
Female46.9%
Male53.1%
Average age30.8
Estimated audience size1,815,759
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Avicii audience in United States
Age bracketShare%
16-1940%
20-2927%
30-3915%
40-4910%
50+8%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Avicii audience comes from United States.

Worldwide audience distribution share by country for Avicii
CountryShare
United States18.1%
Germany6.7%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avicii audience in United States is strongest.

Fig. 05

Top regions by affinity

Avicii fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K1.31×
02Nevada~20K1.24×
03Washington~40K1.22×
04Connecticut~20K1.19×
05California~200K1.18×
06Illinois~70K1.18×
07New Jersey~50K1.18×
08Colorado~30K1.18×
09New York~100K1.17×
10New Hampshire~8K1.16×
11Florida~100K1.14×
12Minnesota~30K1.10×
13Utah~20K1.10×
14Rhode Island~6K1.09×
15Wisconsin~30K1.07×
16Montana~5K1.07×
17Virginia~50K1.06×
18Hawaii~8K1.06×
19Maine~7K1.06×
20North Dakota~4K1.06×
21Oregon~20K1.05×
22Pennsylvania~60K1.04×
23Washington, District of Columbia~6K1.04×
24Idaho~9K1.03×
25Vermont~3K1.03×
26South Dakota~4K1.01×
27Maryland~30K1.00×
28Texas~100K0.97×
29Ohio~50K0.97×
30North Carolina~50K0.97×
31Michigan~50K0.97×
32Alaska~4K0.97×
33Nebraska~9K0.96×
34Indiana~30K0.95×
35Iowa~10K0.94×
36New Mexico~9K0.94×
37Tennessee~30K0.93×
38Kansas~10K0.91×
39Arizona~30K0.89×
40Oklahoma~20K0.89×
41Kentucky~20K0.88×
42Missouri~20K0.85×
43West Virginia~7K0.85×
44Delaware~4K0.85×
45Arkansas~10K0.84×
46South Carolina~20K0.82×
47Louisiana~20K0.80×
48Georgia~40K0.78×
49Alabama~20K0.69×
50Mississippi~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Avicii, United States
0.68×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avicii audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avicii audience
#·InterestCategoryAffinity×
01DVBBSTechnology & Electronics90.67×
02KETTAMAMusic & Radio88.01×
03Sammy VirjiMusic & Radio88.01×
04Epic RecordsMusic & Radio69.80×
05AlessoMusic & Radio48.32×
06Martin GarrixMusic & Radio35.96×
07Deadmau5Music & Radio33.31×
08Pauly DMusic & Radio31.58×
09Zedd (musician)Music & Radio31.49×
10Steve AokiMusic & Radio31.15×
11Swedish House MafiaMusic & Radio30.87×
12Bebe RexhaMusic & Radio25.43×
13Disclosure (band)Music & Radio24.76×
14Calvin HarrisMusic & Radio24.28×
15David GuettaMusic & Radio24.28×
16Progressive houseMusic & Radio23.56×
17SkrillexMusic & Radio23.12×
18ExampleMusic & Radio22.41×
19Ultra MusicMusic & Radio18.56×
20RÜFÜS DU SOLMusic & Radio17.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avicii audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avicii audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.44×
TraditionCONSERVATISM1.40×
SpiritualityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avicii audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
CreativityOPEN0.99×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Avicii have in United States?

Avicii has an estimated audience of 1,815,759 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Avicii fans?

46.9% of Avicii fans are female, 53.1% are male, with an average age of 30.8 years.

03

Which brands do Avicii fans like most?

Avicii fans show strongest brand affinity for DVBBS (90.67×), KETTAMA (88.01×), and Ultra Music (18.56×) over the country average.

04

Where do Avicii fans live in United States?

Avicii fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Avicii fans also like?

Beyond Avicii itself, the audience over-indexes on KETTAMA (88.01×), Ultra Music (18.56×), Sammy Virji (88.01×), and Epic Records (69.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More EDM audiences in United States

See Avicii audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avicii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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