Avicii Audience in United States

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Avicii has an estimated audience of 1,800,355 people in United States. 46.9% are female, 53.1% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: DVBBS, Ultra Music, Sammy Virji, Epic Records, KETTAMA.

The average Avicii fan in United States is 30.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DVBBS, Ultra Music, Sammy Virji, with strongest over-indexing on DVBBS (90.67× the country average). Demographically, the Avicii audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: EDM

Demographics of Avicii fans

Demographic split for Avicii audience in United States
MetricValue
Female46.9%
Male53.1%
Average age30.8
Estimated audience size1,800,355

Audience persona

The typical Avicii fan in United States is balanced, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for DVBBS.

Top regions in United States

Top regions ranked by reach for Avicii in United States
RegionReachAffinity
California255,5211.29×
Texas160,0861.03×
Florida146,7921.2×
New York131,0101.3×
Illinois78,7171.31×
Pennsylvania65,1061.07×
New Jersey57,7681.26×
Ohio55,4591×
North Carolina55,0991.02×
Massachusetts50,4111.42×
Virginia49,6291.13×
Washington46,9671.3×
Michigan46,0680.98×
Georgia38,3950.69×
Colorado35,7171.26×
Tennessee33,9230.94×
Maryland32,5901.05×
Indiana30,6910.93×
Wisconsin29,7301.1×
Minnesota29,5931.15×
Arizona28,6310.78×
Nevada22,9641.32×
South Carolina22,6960.84×
Oregon22,6031.1×
Connecticut22,5071.25×
Missouri21,8730.75×
Kentucky19,0370.84×
Louisiana18,4020.79×
Utah18,0551.12×
Oklahoma17,2820.86×
Alabama14,5160.58×
Iowa13,8620.93×
Kansas12,2260.86×
Arkansas11,9060.8×
Idaho9,0921.01×
Mississippi8,8210.59×
Nebraska8,5700.95×
New Mexico8,3060.92×
Hawaii8,2801.07×
New Hampshire8,2531.16×
Maine6,6371.03×
Rhode Island6,2351.09×
West Virginia6,0560.72×
Washington, District of Columbia5,8451.08×
Montana5,0241.01×
Delaware3,9630.8×
South Dakota3,6490.88×
North Dakota3,4540.93×
Vermont3,0130.95×
Alaska2,6860.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avicii audience
BrandAffinityCategory
DVBBS90.67×Technology & Electronics
Ultra Music18.56×Music & Radio
Sammy Virji88.01×Music & Radio
Epic Records69.8×Music & Radio
KETTAMA88.01×Music & Radio
Steve Aoki31.15×Music & Radio
Pauly D31.58×Music & Radio
Bebe Rexha25.43×Music & Radio
Martin Garrix35.96×Music & Radio
Skrillex23.12×Music & Radio
Progressive house23.56×Music & Radio
Zedd (musician)31.49×Music & Radio
Deadmau533.31×Music & Radio
David Guetta24.28×Music & Radio
Example22.41×Music & Radio
Swedish House Mafia30.87×Music & Radio
Calvin Harris24.28×Music & Radio
Alesso48.32×Music & Radio
Republic Records25.55×Music & Radio
Marshmello22.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avicii audience
TraitClusterScore
SustainabilityBALANCE1.96
ExtroversionTHRILL1.77
Convenience OrientationPREMIUM1.66
Early Adopter MentalityPOWER1.53
Sports ActivityPOWER1.49
TraditionCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Avicii
CountryShare
United States17.9%
Germany6.9%
Japan6.5%

See Avicii audiences in other countries

More EDM audiences in United States

Frequently asked questions

How many fans does Avicii have in United States?

Avicii has an estimated audience of 1,800,355 people in United States, concentrated in California and Texas.

What is the gender split and age of Avicii fans?

46.9% of Avicii fans are female, 53.1% are male, with an average age of 30.8 years.

Which brands do Avicii fans like most?

Avicii fans show strongest brand affinity for DVBBS (90.67×), Ultra Music (18.56×), and Sammy Virji (88.01×) over the country average.

Where do Avicii fans live in United States?

Avicii fans in United States are most concentrated in California (reach 255,521), Texas (reach 160,086), and Florida (reach 146,792). These three regions account for the largest share of the active audience.

What other brands do Avicii fans also like?

Beyond Avicii itself, the audience over-indexes on Ultra Music (18.56×), Sammy Virji (88.01×), Epic Records (69.8×), and KETTAMA (88.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avicii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.