Rascasse Audience Intelligence

DVBBS Audience in United States

A data profile of the people who buy, follow and care about DVBBS in United States — modelled from more than twelve digital signal sources. DVBBS has an estimated audience of 595,048 people in United States.

#10671among Topic in United States#943in Technology & Electronics

The average DVBBS fan in United States is 32.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Avicii, Afrojack, Martin Garrix, with strongest over-indexing on Avicii (90.67× the country average).

Demographically, the DVBBS audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DVBBS fan in United States is balanced, around 32.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Avicii.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DVBBS profile in United States.

Audience size
595K
in United States
Gender
46.5%♀
53.5% male
Age
32.7
average years
Country rank
#32981
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DVBBS fans

46.5% are female, 53.5% are male, average age 32.7.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for DVBBS audience in United States
MetricValue
Female46.5%
Male53.5%
Average age32.7
Estimated audience size595,048
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the DVBBS audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3911%
40-4912%
50+14%
Fig. 04

Worldwide distribution

30.6%

of the worldwide DVBBS audience comes from United States.

Worldwide audience distribution share by country for DVBBS
CountryShare
United States30.6%
Germany10.4%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DVBBS audience in United States is strongest.

Fig. 05

Top regions by affinity

DVBBS fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.35×
02Alaska~2K1.33×
03California~80K1.26×
04North Dakota~2K1.24×
05South Dakota~2K1.21×
06Montana~2K1.19×
07Delaware~2K1.16×
08Rhode Island~2K1.13×
09Louisiana~8K1.08×
10West Virginia~3K1.07×
11Hawaii~3K1.06×
12New Hampshire~2K1.06×
13Maine~2K1.05×
14Nevada~6K1.04×
15Idaho~3K1.04×
16New York~30K1.02×
17New Mexico~3K1.01×
18Nebraska~3K1.01×
19Washington, District of Columbia~2K1.01×
20Massachusetts~10K0.99×
21Mississippi~5K0.99×
22Arkansas~5K0.97×
23Kansas~5K0.96×
24Iowa~5K0.94×
25Kentucky~7K0.93×
26Connecticut~6K0.93×
27Illinois~20K0.92×
28Oklahoma~6K0.92×
29New Jersey~10K0.91×
30Utah~5K0.91×
31Alabama~7K0.90×
32Oregon~6K0.90×
33South Carolina~8K0.89×
34Missouri~8K0.88×
35Wisconsin~8K0.88×
36Minnesota~7K0.87×
37Arizona~10K0.86×
38Tennessee~10K0.86×
39Indiana~9K0.86×
40Maryland~9K0.86×
41Colorado~8K0.86×
42Washington~10K0.85×
43Ohio~20K0.83×
44Michigan~10K0.81×
45Virginia~10K0.81×
46Pennsylvania~20K0.79×
47Georgia~10K0.79×
48North Carolina~10K0.79×
49Florida~30K0.77×
50Texas~30K0.68×
Fig. 06

Affinity by region

Affinity by region — DVBBS, United States
0.68×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DVBBS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DVBBS audience
#·InterestCategoryAffinity×
01AfrojackMusic & Radio147.63×
02Robin SchulzMusic & Radio98.21×
03AviciiMusic & Radio90.67×
04Martin GarrixMusic & Radio72.37×
05Disclosure (band)Music & Radio68.65×
06Alan Walker (DJ)Music & Radio58.31×
07Warren GMusic & Radio26.71×
08Calvin HarrisMusic & Radio21.98×
09David GuettaMusic & Radio18.28×
10Bebe RexhaMusic & Radio17.42×
11TiëstoMusic & Radio15.96×
12ElectropopMusic & Radio15.83×
13Deep houseMusic & Radio7.42×
14Electronic dance musicMusic & Radio4.95×
15DancehallsMusic & Radio4.04×
16Internet celebrityInternet & Social Media3.64×
17House musicMusic & Radio3.56×
18Ariana GrandeMusic & Radio3.26×
19FIFA World CupSports2.80×
20Burger KingFood & Beverages2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DVBBS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DVBBS audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.38×
IndulgenceJOY1.37×
Early Adopter MentalityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DVBBS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.37×
Family OrientationCONSERVATISM0.46×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DVBBS have in United States?

DVBBS has an estimated audience of 595,048 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DVBBS fans?

46.5% of DVBBS fans are female, 53.5% are male, with an average age of 32.7 years.

03

Which brands do DVBBS fans like most?

DVBBS fans show strongest brand affinity for Avicii (90.67×), Afrojack (147.63×), and Martin Garrix (72.37×) over the country average.

04

Where do DVBBS fans live in United States?

DVBBS fans in United States are most concentrated in California (reach ~80K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do DVBBS fans also like?

Beyond DVBBS itself, the audience over-indexes on Afrojack (147.63×), Martin Garrix (72.37×), Disclosure (band) (68.65×), and Alan Walker (DJ) (58.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See DVBBS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DVBBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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