Afrojack Audience in United States

Afrojack logo

Afrojack has an estimated audience of 362,936 people in United States. 43.6% are female, 56.4% are male, average age 31.9. Top regions: California, Florida, Texas. Top brand affinities: North Coast Music Festival, DVBBS, Spring Awakening Music Festival, SeatGeek, Spring Awakening (festival).

The average Afrojack fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include North Coast Music Festival, DVBBS, Spring Awakening Music Festival, with strongest over-indexing on North Coast Music Festival (254.84× the country average). Demographically, the Afrojack audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: EDM

Demographics of Afrojack fans

Demographic split for Afrojack audience in United States
MetricValue
Female43.6%
Male56.4%
Average age31.9
Estimated audience size362,936

Audience persona

The typical Afrojack fan in United States is more male, around 31.9 years old, with strong Sustainability tendencies and a notable affinity for North Coast Music Festival.

Top regions in United States

Top regions ranked by reach for Afrojack in United States
RegionReachAffinity
California83,6772.1×
Florida40,3091.64×
Texas38,1691.22×
New York34,2481.69×
New Jersey15,0081.63×
Illinois13,3831.11×
Pennsylvania11,9120.97×
Massachusetts9,9201.39×
Ohio9,6340.86×
Virginia9,3731.06×
Georgia9,2410.83×
Arizona9,1571.24×
North Carolina9,1000.83×
Washington8,9991.24×
Nevada8,9932.56×
Michigan8,4390.89×
Maryland7,6061.22×
Tennessee6,3320.87×
Indiana5,9090.89×
Colorado5,7021×
Missouri4,7710.82×
Louisiana4,6761×
Connecticut4,2961.18×
Minnesota4,2000.81×
Wisconsin4,1970.77×
Utah4,0731.25×
Oregon4,0270.97×
South Carolina3,8950.71×
Oklahoma3,3940.84×
Kentucky3,2470.71×
Alabama3,2150.63×
Iowa2,2750.76×
Kansas2,1470.75×
Arkansas2,0740.69×
New Mexico1,9521.07×
Hawaii1,7801.14×
Mississippi1,7020.57×
Washington, District of Columbia1,5851.45×
Nebraska1,4240.78×
Idaho1,4140.78×
New Hampshire1,2470.87×
West Virginia1,0450.62×
Rhode Island1,0180.88×
Maine1,0170.78×
Delaware7440.74×
Alaska6470.83×
Montana6430.64×
South Dakota6190.74×
North Dakota5120.69×
Vermont4230.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Afrojack audience
BrandAffinityCategory
North Coast Music Festival254.84×Music & Radio
DVBBS147.63×Technology & Electronics
Spring Awakening Music Festival347.09×Music & Radio
SeatGeek36.08×Sports
Spring Awakening (festival)252.97×Music & Radio
Soldier Field112.77×Sports
Swedish House Mafia92.9×Music & Radio
Slander50.9×Politics & Society
Ghastly104.74×Music & Radio
Amsterdam Dance Event85.69×Music & Radio
Porter Robinson111.18×Music & Radio
SNAILS50.25×Music & Radio
FISHER54.71×Music & Radio
John Summit47.29×Music & Radio
Axwell155.09×Music & Radio
RÜFÜS DU SOL41.84×Music & Radio
Gesaffelstein56.13×Music & Radio
Martin Garrix61.43×Music & Radio
Disclosure (band)64.93×Music & Radio
Shambhala (music festival)73.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Afrojack audience
TraitClusterScore
SustainabilityBALANCE2.22
Early Adopter MentalityPOWER1.75
Luxury OrientationPREMIUM1.52
Urban LifestyleOPEN1.47
LGBTQ+ IdentityOPEN1.42
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Afrojack
CountryShare
Italy26.9%
United States16.9%
Netherlands4.2%

See Afrojack audiences in other countries

More EDM audiences in United States

Frequently asked questions

How many fans does Afrojack have in United States?

Afrojack has an estimated audience of 362,936 people in United States, concentrated in California and Florida.

What is the gender split and age of Afrojack fans?

43.6% of Afrojack fans are female, 56.4% are male, with an average age of 31.9 years.

Which brands do Afrojack fans like most?

Afrojack fans show strongest brand affinity for North Coast Music Festival (254.84×), DVBBS (147.63×), and Spring Awakening Music Festival (347.09×) over the country average.

Where do Afrojack fans live in United States?

Afrojack fans in United States are most concentrated in California (reach 83,677), Florida (reach 40,309), and Texas (reach 38,169). These three regions account for the largest share of the active audience.

What other brands do Afrojack fans also like?

Beyond Afrojack itself, the audience over-indexes on DVBBS (147.63×), Spring Awakening Music Festival (347.09×), SeatGeek (36.08×), and Spring Awakening (festival) (252.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Afrojack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.