Rascasse Audience Intelligence

SeatGeek Target Market in United States

A data profile of the people who buy, follow and care about SeatGeek in United States — modelled from more than twelve digital signal sources. SeatGeek has an estimated audience of 8,309,781 people in United States.

#439among Brand in United States#342in Sports

The average SeatGeek fan in United States is 38.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include StubHub, Brutus (magazine), Ticketmaster, with strongest over-indexing on StubHub (42.2× the country average).

Demographically, the SeatGeek audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SeatGeek fan in United States is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for StubHub.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SeatGeek profile in United States.

Audience size
8.3M
in United States
Gender
43.7%♀
56.3% male
Age
38.0
average years
Country rank
#4269
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SeatGeek

43.7% are female, 56.3% are male, average age 38.0.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for SeatGeek audience in United States
MetricValue
Female43.7%
Male56.3%
Average age38.0
Estimated audience size8,309,781
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the SeatGeek audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3923%
40-4923%
50+14%
Fig. 04

Worldwide distribution

87.8%

of the worldwide SeatGeek audience comes from United States.

Worldwide audience distribution share by country for SeatGeek
CountryShare
United States87.8%
Canada5.2%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SeatGeek audience in United States is strongest.

Fig. 05

Top regions by affinity

SeatGeek customers by region in United States
#RegionReachAffinity×
01Utah~100K1.75×
02Louisiana~200K1.66×
03Maryland~200K1.55×
04Arizona~200K1.47×
05Texas~1M1.44×
06Nebraska~60K1.42×
07Ohio~300K1.33×
08Washington, District of Columbia~30K1.32×
09New Jersey~200K1.21×
10Oklahoma~100K1.21×
11Mississippi~80K1.17×
12Kansas~70K1.15×
13Indiana~200K1.14×
14Pennsylvania~300K1.13×
15Illinois~300K1.13×
16Alabama~100K1.13×
17New York~500K1.10×
18Tennessee~200K1.10×
19California~1M1.09×
20Missouri~100K1.09×
21Connecticut~90K1.08×
22Iowa~70K1.08×
23Michigan~200K1.06×
24Georgia~300K1.05×
25Florida~600K1.04×
26Nevada~80K1.02×
27Massachusetts~200K1.01×
28Virginia~200K1.00×
29Colorado~100K1.00×
30Delaware~20K1.00×
31Rhode Island~30K0.98×
32Arkansas~60K0.96×
33Kentucky~90K0.93×
34New Mexico~40K0.93×
35West Virginia~30K0.92×
36Wisconsin~100K0.88×
37Oregon~80K0.87×
38North Carolina~200K0.85×
39Minnesota~100K0.84×
40Washington~100K0.82×
41New Hampshire~20K0.76×
42South Dakota~10K0.66×
43Montana~10K0.65×
44South Carolina~80K0.64×
45Idaho~30K0.64×
46Maine~20K0.63×
47North Dakota~9K0.54×
48Wyoming~7K0.54×
49Vermont~7K0.52×
50Hawaii~10K0.42×
Fig. 06

Affinity by region

Affinity by region — SeatGeek, United States
0.42×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SeatGeek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SeatGeek audience
#·InterestCategoryAffinity×
01Mike AlessiSports97.62×
02Brutus (magazine)Internet & Social Media96.23×
03Jack PurcellFashion & Accessoires78.43×
04StubHubTravel & Leisure42.20×
05Style Savvy: TrendsettersGames33.05×
06BandsintownMusic & Radio33.03×
07Sofar SoundsMusic & Radio29.60×
08Unión de Santa FeSports24.45×
09Tennis WarehouseShopping23.13×
10Live Nation (events promoter)Travel & Leisure19.52×
11Alicia VikanderMovies & TV17.67×
12HalseyMusic & Radio12.63×
13TicketmasterTravel & Leisure7.67×
14The HolidayMovies & TV6.24×
15Diablo (series)Games6.03×
16CounterculturePolitics & Society5.38×
17DeezerMusic & Radio5.29×
18BeetlejuiceMovies & TV2.05×
19PowerballGames1.74×
20Harry PotterMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SeatGeek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SeatGeek audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.47×
ExtroversionTHRILL1.17×
Design AffinityPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SeatGeek audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
DIY MentalityTHRILL0.88×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SeatGeek's target market in United States?

SeatGeek's target market in United States covers an estimated 8,309,781 people, concentrated in Texas and California.

02

What is the gender split and age of SeatGeek customers?

43.7% of the SeatGeek audience are female, 56.3% are male, with an average age of 38.0 years.

03

Which brands do SeatGeek fans like most?

SeatGeek fans show strongest brand affinity for StubHub (42.2×), Brutus (magazine) (96.23×), and Ticketmaster (7.67×) over the country average.

04

Where do SeatGeek fans live in United States?

SeatGeek fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do SeatGeek fans also like?

Beyond SeatGeek itself, the audience over-indexes on Brutus (magazine) (96.23×), Ticketmaster (7.67×), Tennis Warehouse (23.13×), and Live Nation (events promoter) (19.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See SeatGeek audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SeatGeek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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