SeatGeek Audience in United States

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SeatGeek has an estimated audience of 8,110,771 people in United States. 43.7% are female, 56.3% are male, average age 38.0. Top regions: Texas, California, New York. Top brand affinities: StubHub, Brutus (magazine), Ticketmaster, Tennis Warehouse, Halsey.

The average SeatGeek fan in United States is 38.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include StubHub, Brutus (magazine), Ticketmaster, with strongest over-indexing on StubHub (42.2× the country average). Demographically, the SeatGeek audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of SeatGeek fans

Demographic split for SeatGeek audience in United States
MetricValue
Female43.7%
Male56.3%
Average age38.0
Estimated audience size8,110,771

Audience persona

The typical SeatGeek fan in United States is more male, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for StubHub.

Top regions in United States

Top regions ranked by reach for SeatGeek in United States
RegionReachAffinity
Texas1,022,1011.47×
California945,6741.06×
New York557,5811.23×
Florida550,9741×
Ohio360,9651.44×
Pennsylvania322,6251.18×
Illinois297,9211.1×
New Jersey264,4771.28×
Georgia260,7221.04×
Arizona247,6301.5×
Michigan230,6041.09×
North Carolina208,3710.85×
Maryland206,8921.48×
Virginia192,3870.97×
Tennessee187,3181.15×
Louisiana184,3211.76×
Indiana182,2761.23×
Massachusetts169,6941.06×
Missouri156,1261.19×
Colorado138,6531.08×
Utah133,0771.83×
Washington130,7530.8×
Alabama124,1471.1×
Oklahoma107,0451.19×
Wisconsin106,0120.87×
Minnesota104,7430.9×
Kentucky103,5101.02×
Connecticut87,0031.07×
Oregon85,6200.92×
South Carolina80,2690.66×
Nevada78,6991×
Kansas77,2411.21×
Iowa73,5081.1×
Mississippi69,1301.03×
Arkansas61,4870.92×
Nebraska51,7741.27×
New Mexico35,3410.87×
West Virginia32,3580.86×
Washington, District of Columbia31,6081.3×
Idaho25,4680.63×
New Hampshire23,9620.75×
Rhode Island23,2460.9×
Delaware20,7690.93×
Maine17,8590.61×
South Dakota11,4300.61×
Montana10,7370.48×
Hawaii10,4780.3×
North Dakota8,3330.5×
Vermont6,5710.46×
Wyoming5,5720.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SeatGeek audience
BrandAffinityCategory
StubHub42.2×Travel & Leisure
Brutus (magazine)96.23×Internet & Social Media
Ticketmaster7.67×Travel & Leisure
Tennis Warehouse23.13×Shopping
Halsey12.63×Music & Radio
Live Nation (events promoter)19.52×Travel & Leisure
Jack Purcell78.43×Fashion & Accessoires
Alicia Vikander17.67×Movies & TV
Style Savvy: Trendsetters33.05×Games
Unión de Santa Fe24.45×Sports
Bandsintown33.03×Music & Radio
The Holiday6.24×Movies & TV
Sofar Sounds29.6×Music & Radio
Harry Potter1.55×Movies & TV
Beetlejuice2.05×Movies & TV
Powerball1.74×Games
Diablo (series)6.03×Games
River Plate16.01×Sports
Counterculture5.38×Politics & Society
Deezer5.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SeatGeek audience
TraitClusterScore
IndulgenceJOY1.47
Luxury OrientationPREMIUM1.22
TravellingTHRILL1.21
ExtroversionTHRILL1.17
Family OrientationCONSERVATISM1.17
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for SeatGeek
CountryShare
United States87.8%
Canada5.3%
United Kingdom1.7%

See SeatGeek audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does SeatGeek have in United States?

SeatGeek has an estimated audience of 8,110,771 people in United States, concentrated in Texas and California.

What is the gender split and age of SeatGeek fans?

43.7% of SeatGeek fans are female, 56.3% are male, with an average age of 38.0 years.

Which brands do SeatGeek fans like most?

SeatGeek fans show strongest brand affinity for StubHub (42.2×), Brutus (magazine) (96.23×), and Ticketmaster (7.67×) over the country average.

Where do SeatGeek fans live in United States?

SeatGeek fans in United States are most concentrated in Texas (reach 1,022,101), California (reach 945,674), and New York (reach 557,581). These three regions account for the largest share of the active audience.

What other brands do SeatGeek fans also like?

Beyond SeatGeek itself, the audience over-indexes on Brutus (magazine) (96.23×), Ticketmaster (7.67×), Tennis Warehouse (23.13×), and Halsey (12.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SeatGeek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.