Rascasse Audience Intelligence

Counterculture Audience in United States

A data profile of the people who buy, follow and care about Counterculture in United States — modelled from more than twelve digital signal sources. Counterculture has an estimated audience of 5,114,536 people in United States.

#3736among Topic in United States#419in Politics & Society

The average Counterculture fan in United States is 41.2 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Florida, New Mexico.

Top brand affinities include Britney Spears, Scarface (1983 film), Fox News Channel, with strongest over-indexing on Britney Spears (4.41× the country average).

Demographically, the Counterculture audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Counterculture fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Britney Spears.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Counterculture profile in United States.

Audience size
5.1M
in United States
Gender
63.1%♀
36.9% male
Age
41.2
average years
Country rank
#6561
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Counterculture fans

63.1% are female, 36.9% are male, average age 41.2.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Counterculture audience in United States
MetricValue
Female63.1%
Male36.9%
Average age41.2
Estimated audience size5,114,536
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Counterculture audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3916%
40-4920%
50+29%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Counterculture audience comes from United States.

Worldwide audience distribution share by country for Counterculture
CountryShare
United States59.2%
Italy8.4%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Counterculture audience in United States is strongest.

Fig. 05

Top regions by affinity

Counterculture fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~300K13.35×
02Louisiana~800K12.68×
03Florida~600K1.59×
04Colorado~70K0.93×
05North Carolina~100K0.91×
06Washington, District of Columbia~10K0.84×
07Alaska~8K0.76×
08Vermont~7K0.76×
09North Dakota~8K0.75×
10Alabama~50K0.73×
11Mississippi~30K0.71×
12Nebraska~20K0.71×
13South Dakota~8K0.71×
14Arkansas~30K0.70×
15Kentucky~40K0.69×
16Texas~300K0.68×
17Rhode Island~10K0.68×
18Montana~10K0.68×
19Pennsylvania~100K0.67×
20Idaho~20K0.67×
21West Virginia~20K0.66×
22Delaware~9K0.66×
23Hawaii~10K0.64×
24Maine~10K0.64×
25New Hampshire~10K0.63×
26South Carolina~50K0.62×
27Maryland~50K0.61×
28California~300K0.60×
29Kansas~20K0.60×
30Massachusetts~60K0.59×
31Tennessee~60K0.58×
32Oklahoma~30K0.57×
33Iowa~20K0.57×
34Georgia~90K0.56×
35Arizona~60K0.56×
36Connecticut~30K0.56×
37New York~200K0.55×
38Virginia~70K0.55×
39Missouri~50K0.55×
40Oregon~30K0.55×
41Indiana~50K0.53×
42Utah~20K0.53×
43Illinois~90K0.52×
44New Jersey~70K0.52×
45Washington~50K0.52×
46Nevada~30K0.52×
47Ohio~80K0.48×
48Michigan~60K0.48×
49Minnesota~40K0.48×
50Wisconsin~40K0.47×
Fig. 06

Affinity by region

Affinity by region — Counterculture, United States
0.47×1.00×13.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Counterculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Counterculture audience
#·InterestCategoryAffinity×
01Scarface (1983 film)Movies & TV9.47×
02WoodstockMusic & Radio6.77×
03Berlin WallTravel & Leisure6.48×
04SeatGeekSports5.38×
05Britney SpearsMusic & Radio4.41×
06Goth subcultureFashion & Accessoires4.11×
07Non-alcoholic beverageFood & Beverages3.59×
08Fox News ChannelMovies & TV2.70×
09Internet celebrityInternet & Social Media2.34×
10BeetlejuiceMovies & TV2.19×
11Joe BidenPolitics & Society2.17×
12Pizza HutFood & Beverages2.00×
13Subscription business modelShopping1.86×
14GeneticsKids & Family1.85×
15FolklorePolitics & Society1.85×
16SubwayFood & Beverages1.74×
17DrawingHome & Garden1.68×
18RadioTechnology & Electronics1.62×
19Texas RoadhouseFood & Beverages1.56×
20Music videosMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Counterculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Counterculture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
TraditionCONSERVATISM1.75×
ExtroversionTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Counterculture audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Counterculture have in United States?

Counterculture has an estimated audience of 5,114,536 people in United States, concentrated in Louisiana and Florida.

02

What is the gender split and age of Counterculture fans?

63.1% of Counterculture fans are female, 36.9% are male, with an average age of 41.2 years.

03

Which brands do Counterculture fans like most?

Counterculture fans show strongest brand affinity for Britney Spears (4.41×), Scarface (1983 film) (9.47×), and Fox News Channel (2.7×) over the country average.

04

Where do Counterculture fans live in United States?

Counterculture fans in United States are most concentrated in Louisiana (reach ~800K), Florida (reach ~600K), and New Mexico (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Counterculture fans also like?

Beyond Counterculture itself, the audience over-indexes on Scarface (1983 film) (9.47×), Fox News Channel (2.7×), Woodstock (6.77×), and SeatGeek (5.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Counterculture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Counterculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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