Counterculture Audience in United States

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Counterculture has an estimated audience of 5,114,536 people in United States. 63.1% are female, 36.9% are male, average age 41.2. Top regions: Louisiana, Florida, California. Top brand affinities: Israel, 3D printing, Dog breed, Combat sport, Whataburger.

The average Counterculture fan in United States is 41.2 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Florida, California. Top brand affinities include Israel, 3D printing, Dog breed, with strongest over-indexing on Israel (6.03× the country average). Demographically, the Counterculture audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Counterculture fans

Demographic split for Counterculture audience in United States
MetricValue
Female63.1%
Male36.9%
Average age41.2
Estimated audience size5,114,536

Audience persona

The typical Counterculture fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Counterculture in United States
RegionReachAffinity
Louisiana856,93312.99×
Florida563,3011.63×
California420,7050.75×
Texas380,4740.87×
New Mexico197,6327.71×
New York197,0240.69×
North Carolina162,3421.05×
Pennsylvania119,4720.69×
Georgia105,8090.67×
Illinois103,7910.61×
Ohio85,7410.54×
Colorado79,8970.99×
Virginia78,9900.63×
New Jersey74,2030.57×
Michigan70,8510.53×
Arizona69,9580.67×
Massachusetts68,4160.68×
Tennessee66,6370.65×
Washington62,0460.6×
Maryland59,6460.68×
South Carolina52,7280.69×
Alabama51,3650.72×
Kentucky50,8810.79×
Missouri46,9230.57×
Indiana46,7800.5×
Minnesota34,1060.47×
Oregon34,0400.58×
Oklahoma33,1450.58×
Wisconsin32,9390.43×
Mississippi30,1190.71×
Connecticut28,7720.56×
Arkansas25,9460.62×
Nevada24,1120.49×
Utah23,0700.5×
Iowa21,6710.51×
Kansas20,0430.5×
Nebraska15,8060.62×
Idaho15,3070.6×
Washington, District of Columbia15,0400.98×
West Virginia12,9600.54×
Hawaii11,0330.5×
Rhode Island8,7520.54×
New Hampshire8,6920.43×
Maine8,0280.44×
Delaware5,7980.41×
North Dakota5,5430.53×
Montana5,3750.38×
Vermont4,8350.54×
Alaska4,2110.38×
South Dakota4,1410.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Counterculture audience
BrandAffinityCategory
Israel6.03×Travel & Leisure
3D printing6.86×Technology & Electronics
Dog breed2.14×Pets & Animals
Combat sport2.11×Sports
Whataburger1.98×Food & Beverages
Jeep Wagoneer5.75×Cars & Mobility
Jeep Grand Cherokee (WJ)4.83×Cars & Mobility
Jezebel (film)5.14×Movies & TV
Pillow1.55×Home & Garden
Racing1.84×Cars & Mobility
Nebraska Cornhuskers football2.35×Sports
Home staging3.39×Home & Garden
Google Photos1.5×Technology & Electronics
Winemaking2.65×Food & Beverages
Jill Scott3.37×Music & Radio
Strategic human resource planning4.77×Business & Career
Hayward, California5.59×Travel & Leisure
Arnold Palmer3.18×Sports
Kodiak, Alaska4.22×Travel & Leisure
JamBase5.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Counterculture audience
TraitClusterScore
ExtroversionTHRILL2.02
Risk AppetiteTHRILL1.91
TraditionCONSERVATISM1.81
MindfulnessBALANCE1.56
IndividualismJOY1.55
Urban LifestyleOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Counterculture
CountryShare
United States59.2%
Italy8.4%
Canada3.5%

See Counterculture audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Counterculture have in United States?

Counterculture has an estimated audience of 5,114,536 people in United States, concentrated in Louisiana and Florida.

What is the gender split and age of Counterculture fans?

63.1% of Counterculture fans are female, 36.9% are male, with an average age of 41.2 years.

Which brands do Counterculture fans like most?

Counterculture fans show strongest brand affinity for Israel (6.03×), 3D printing (6.86×), and Dog breed (2.14×) over the country average.

Where do Counterculture fans live in United States?

Counterculture fans in United States are most concentrated in Louisiana (reach 856,933), Florida (reach 563,301), and California (reach 420,705). These three regions account for the largest share of the active audience.

What other brands do Counterculture fans also like?

Beyond Counterculture itself, the audience over-indexes on 3D printing (6.86×), Dog breed (2.14×), Combat sport (2.11×), and Whataburger (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Counterculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.