Beetlejuice Audience in United States

Beetlejuice logo

Beetlejuice has an estimated audience of 6,454,923 people in United States. 59.8% are female, 40.2% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Coraline (film), Jason Isaacs, Stand by Me (film), Hocus Pocus (1993 film), Men in Black (franchise).

The average Beetlejuice fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Coraline (film), Jason Isaacs, Stand by Me (film), with strongest over-indexing on Coraline (film) (62.92× the country average). Demographically, the Beetlejuice audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

Demographics of Beetlejuice fans

Demographic split for Beetlejuice audience in United States
MetricValue
Female59.8%
Male40.2%
Average age36.4
Estimated audience size6,454,923

Audience persona

The typical Beetlejuice fan in United States is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Coraline (film).

Top regions in United States

Top regions ranked by reach for Beetlejuice in United States
RegionReachAffinity
California879,4051.24×
Texas659,3151.19×
Florida444,1071.02×
New York319,2710.89×
Pennsylvania231,8501.07×
Illinois221,8951.03×
Ohio215,3791.08×
Georgia200,9621.01×
North Carolina195,1281×
Michigan168,4301×
Arizona162,7791.24×
Virginia149,7770.95×
Tennessee145,5501.12×
New Jersey137,9090.84×
Indiana127,3321.08×
Washington124,8520.96×
Missouri118,8511.14×
Colorado113,2561.11×
Massachusetts105,1820.83×
Kentucky94,9491.17×
Maryland92,5580.83×
Wisconsin92,2000.95×
Alabama92,1771.02×
Oklahoma90,1451.26×
South Carolina87,7680.9×
Louisiana87,6931.05×
Oregon82,2961.11×
Minnesota81,0680.88×
Nevada71,6271.15×
Utah69,2861.2×
Connecticut59,2080.91×
Kansas55,3021.09×
Arkansas54,2701.02×
Iowa53,3391×
Mississippi49,7830.94×
New Mexico43,7321.35×
Idaho36,1051.12×
West Virginia33,5131.11×
Nebraska31,8660.98×
New Hampshire23,6350.93×
Maine20,7310.9×
Hawaii20,1860.73×
Rhode Island17,2890.84×
Montana16,2700.91×
Delaware14,4810.81×
Washington, District of Columbia13,2270.68×
South Dakota12,3920.83×
Alaska12,2770.89×
North Dakota11,7950.89×
Vermont9,6300.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beetlejuice audience
BrandAffinityCategory
Coraline (film)62.92×Movies & TV
Jason Isaacs49.1×Movies & TV
Stand by Me (film)40.56×Movies & TV
Hocus Pocus (1993 film)33×Movies & TV
Men in Black (franchise)40.62×Movies & TV
Gamora92.43×Literature
Mad Max (franchise)44.67×Movies & TV
Caitriona Balfe39.48×Fashion & Accessoires
Maze Runner (film series)25.49×Movies & TV
Corpse Bride58.47×Movies & TV
Daesung100.92×Music & Radio
Law Abiding Citizen38.99×Movies & TV
Graham McTavish60.2×Movies & TV
Tim Burton21.47×Movies & TV
A Few Good Men32.34×Movies & TV
The Usual Suspects29.45×Movies & TV
Dumbo22.53×Movies & TV
Bonnie Wright37.85×Movies & TV
Robbie Coltrane37.28×Movies & TV
Superman3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beetlejuice audience
TraitClusterScore
ExtroversionTHRILL2.27
LGBTQ+ IdentityOPEN1.67
TraditionCONSERVATISM1.57
Design AffinityPREMIUM1.53
MindfulnessBALANCE1.47
Urban LifestyleOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Beetlejuice
CountryShare
United States26.3%
Chile5.0%
United Kingdom4.7%

See Beetlejuice audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Beetlejuice have in United States?

Beetlejuice has an estimated audience of 6,454,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Beetlejuice fans?

59.8% of Beetlejuice fans are female, 40.2% are male, with an average age of 36.4 years.

Which brands do Beetlejuice fans like most?

Beetlejuice fans show strongest brand affinity for Coraline (film) (62.92×), Jason Isaacs (49.1×), and Stand by Me (film) (40.56×) over the country average.

Where do Beetlejuice fans live in United States?

Beetlejuice fans in United States are most concentrated in California (reach 879,405), Texas (reach 659,315), and Florida (reach 444,107). These three regions account for the largest share of the active audience.

What other brands do Beetlejuice fans also like?

Beyond Beetlejuice itself, the audience over-indexes on Jason Isaacs (49.1×), Stand by Me (film) (40.56×), Hocus Pocus (1993 film) (33×), and Men in Black (franchise) (40.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beetlejuice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.