Rascasse Audience Intelligence

Beetlejuice Audience in United States

A data profile of the people who buy, follow and care about Beetlejuice in United States — modelled from more than twelve digital signal sources. Beetlejuice has an estimated audience of 33,915,796 people in United States.

#3among Video game in United States#11among Movie / TV Show / Series in United States#57in Movies & TV

The average Beetlejuice fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coraline (film), Caitriona Balfe, Stand by Me (film), with strongest over-indexing on Coraline (film) (62.92× the country average).

Demographically, the Beetlejuice audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beetlejuice fan in United States is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Coraline (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beetlejuice profile in United States.

Audience size
33.9M
in United States
Gender
59.8%♀
40.2% male
Age
36.4
average years
Country rank
#758
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beetlejuice viewers

59.8% are female, 40.2% are male, average age 36.4.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Beetlejuice audience in United States
MetricValue
Female59.8%
Male40.2%
Average age36.4
Estimated audience size33,915,796
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Beetlejuice audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Beetlejuice audience comes from United States.

Worldwide audience distribution share by country for Beetlejuice
CountryShare
United States45.0%
United Kingdom8.3%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beetlejuice audience in United States is strongest.

Fig. 05

Top regions by affinity

Beetlejuice fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~300K1.37×
02Oklahoma~600K1.23×
03Arizona~1M1.20×
04Utah~400K1.19×
05Kentucky~600K1.17×
06West Virginia~200K1.17×
07California~5.5M1.16×
08Idaho~200K1.13×
09Texas~4M1.12×
10Missouri~700K1.12×
11Nevada~500K1.12×
12Tennessee~900K1.10×
13Oregon~500K1.09×
14Colorado~700K1.07×
15Louisiana~600K1.07×
16Kansas~300K1.07×
17Ohio~1.5M1.06×
18Indiana~800K1.06×
19Arkansas~400K1.05×
20Pennsylvania~1.5M1.04×
21Alabama~600K1.03×
22Iowa~300K1.02×
23Nebraska~200K1.00×
24Florida~3M0.99×
25Illinois~1.5M0.99×
26Michigan~1M0.99×
27Mississippi~300K0.99×
28Georgia~1.5M0.98×
29North Carolina~1M0.97×
30New Hampshire~200K0.97×
31North Dakota~80K0.96×
32Alaska~80K0.95×
33Washington~800K0.94×
34Wisconsin~600K0.94×
35Montana~100K0.94×
36Maine~100K0.93×
37Virginia~900K0.92×
38Connecticut~400K0.92×
39Vermont~70K0.92×
40South Carolina~600K0.91×
41South Dakota~90K0.89×
42Rhode Island~100K0.88×
43Minnesota~500K0.87×
44New York~2M0.86×
45Delaware~100K0.86×
46New Jersey~900K0.84×
47Maryland~600K0.84×
48Massachusetts~700K0.82×
49Hawaii~100K0.74×
50Washington, District of Columbia~90K0.69×
Fig. 06

Affinity by region

Affinity by region — Beetlejuice, United States
0.69×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beetlejuice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beetlejuice audience
#·InterestCategoryAffinity×
01DaesungMusic & Radio100.92×
02GamoraLiterature92.43×
03Coraline (film)Movies & TV62.92×
04Graham McTavishMovies & TV60.20×
05Corpse BrideMovies & TV58.47×
06Jason IsaacsMovies & TV49.10×
07Mad Max (franchise)Movies & TV44.67×
08Men in Black (franchise)Movies & TV40.62×
09Stand by Me (film)Movies & TV40.56×
10Caitriona BalfeFashion & Accessoires39.48×
11Law Abiding CitizenMovies & TV38.99×
12Bonnie WrightMovies & TV37.85×
13Robbie ColtraneMovies & TV37.28×
14Hocus Pocus (1993 film)Movies & TV33.00×
15A Few Good MenMovies & TV32.34×
16The Usual SuspectsMovies & TV29.45×
17Gran TorinoMovies & TV27.79×
18Maze Runner (film series)Movies & TV25.49×
19DumboMovies & TV22.53×
20Tim BurtonMovies & TV21.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beetlejuice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beetlejuice audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.76×
Early Adopter MentalityPOWER1.54×
CreativityOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beetlejuice audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Quality AwarenessPREMIUM0.87×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beetlejuice have in United States?

Beetlejuice has an estimated audience of 33,915,796 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beetlejuice viewers?

59.8% of Beetlejuice fans are female, 40.2% are male, with an average age of 36.4 years.

03

Which brands do Beetlejuice fans like most?

Beetlejuice fans show strongest brand affinity for Coraline (film) (62.92×), Caitriona Balfe (39.48×), and Stand by Me (film) (40.56×) over the country average.

04

Where do Beetlejuice fans live in United States?

Beetlejuice fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Beetlejuice fans also like?

Beyond Beetlejuice itself, the audience over-indexes on Caitriona Balfe (39.48×), Stand by Me (film) (40.56×), Mad Max (franchise) (44.67×), and Hocus Pocus (1993 film) (33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beetlejuice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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