Rascasse Audience Intelligence

The Usual Suspects Audience in United States

A data profile of the people who buy, follow and care about The Usual Suspects in United States — modelled from more than twelve digital signal sources. The Usual Suspects has an estimated audience of 2,036,467 people in United States.

#855among Movie / TV Show / Series in United States#2168in Movies & TV

The average The Usual Suspects fan in United States is 45.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Book of Eli, The Man from U.N.C.L.E., A Beautiful Mind (film), with strongest over-indexing on The Book of Eli (360.48× the country average).

Demographically, the The Usual Suspects audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Usual Suspects fan in United States is more male, around 45.8 years old, with strong Spirituality tendencies and a notable affinity for The Book of Eli.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Usual Suspects profile in United States.

Audience size
2M
in United States
Gender
43.1%♀
56.9% male
Age
45.8
average years
Country rank
#14031
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Usual Suspects viewers

43.1% are female, 56.9% are male, average age 45.8.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for The Usual Suspects audience in United States
MetricValue
Female43.1%
Male56.9%
Average age45.8
Estimated audience size2,036,467
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the The Usual Suspects audience in United States
Age bracketShare%
16-196%
20-2914%
30-3919%
40-4926%
50+34%
Fig. 04

Worldwide distribution

25.8%

of the worldwide The Usual Suspects audience comes from United States.

Worldwide audience distribution share by country for The Usual Suspects
CountryShare
United States25.8%
France7.9%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Usual Suspects audience in United States is strongest.

Fig. 05

Top regions by affinity

The Usual Suspects fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K1.27×
02California~200K1.15×
03New York~100K1.15×
04Washington~40K1.14×
05Connecticut~20K1.14×
06New Jersey~60K1.13×
07Rhode Island~7K1.13×
08Pennsylvania~70K1.10×
09New Hampshire~8K1.10×
10Illinois~70K1.09×
11Colorado~30K1.09×
12Washington, District of Columbia~6K1.09×
13Oregon~20K1.08×
14Maine~8K1.08×
15Vermont~4K1.08×
16Minnesota~30K1.05×
17Montana~6K1.05×
18Virginia~50K1.03×
19Wisconsin~30K1.03×
20Utah~20K1.03×
21Ohio~60K1.02×
22Missouri~30K1.02×
23Michigan~50K1.01×
24Indiana~40K1.00×
25Kansas~20K1.00×
26Idaho~10K1.00×
27Iowa~20K0.99×
28Texas~200K0.98×
29North Carolina~60K0.98×
30Arizona~40K0.98×
31Maryland~30K0.97×
32Kentucky~20K0.97×
33Nebraska~10K0.97×
34Alaska~4K0.97×
35Georgia~60K0.96×
36North Dakota~4K0.96×
37Tennessee~40K0.95×
38Oklahoma~20K0.95×
39Delaware~5K0.94×
40Florida~100K0.92×
41Hawaii~8K0.92×
42Nevada~20K0.91×
43South Dakota~4K0.91×
44Louisiana~20K0.90×
45South Carolina~30K0.89×
46Arkansas~10K0.89×
47New Mexico~9K0.87×
48West Virginia~8K0.87×
49Alabama~20K0.81×
50Mississippi~10K0.79×
Fig. 06

Affinity by region

Affinity by region — The Usual Suspects, United States
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Usual Suspects audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Usual Suspects audience
#·InterestCategoryAffinity×
01The Book of EliMovies & TV360.48×
02The Man from U.N.C.L.E.Movies & TV276.74×
03A Beautiful Mind (film)Movies & TV136.44×
04Burn After ReadingMovies & TV97.96×
05Freddie HighmoreMovies & TV61.47×
06Kingsman: The Secret ServiceMovies & TV47.92×
07The DepartedMovies & TV43.14×
08Reservoir DogsMovies & TV40.26×
09London Has FallenMovies & TV35.88×
10InceptionMovies & TV33.78×
11HomecomingKids & Family33.38×
12Maze Runner (film series)Movies & TV31.75×
13David FincherMovies & TV31.34×
14BeetlejuiceMovies & TV29.45×
15Zero Dark ThirtyMovies & TV25.54×
16The Wolf of Wall Street (2013 film)Movies & TV23.81×
17Larry DavidMovies & TV22.86×
18Famke JanssenFashion & Accessoires21.24×
19Apocalypse NowMovies & TV20.24×
20Vikings (TV series)Movies & TV8.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Usual Suspects audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Usual Suspects audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
Early Adopter MentalityPOWER1.41×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Usual Suspects audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
MindfulnessBALANCE0.79×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Usual Suspects have in United States?

The Usual Suspects has an estimated audience of 2,036,467 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Usual Suspects viewers?

43.1% of The Usual Suspects fans are female, 56.9% are male, with an average age of 45.8 years.

03

Which brands do The Usual Suspects fans like most?

The Usual Suspects fans show strongest brand affinity for The Book of Eli (360.48×), The Man from U.N.C.L.E. (276.74×), and A Beautiful Mind (film) (136.44×) over the country average.

04

Where do The Usual Suspects fans live in United States?

The Usual Suspects fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Usual Suspects fans also like?

Beyond The Usual Suspects itself, the audience over-indexes on The Man from U.N.C.L.E. (276.74×), A Beautiful Mind (film) (136.44×), Beetlejuice (29.45×), and Burn After Reading (97.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Usual Suspects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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