The Usual Suspects Audience in United States

The Usual Suspects has an estimated audience of 1,961,278 people in United States. 43.1% are female, 56.9% are male, average age 45.8. Top regions: California, Texas, New York. Top brand affinities: The Book of Eli, The Man from U.N.C.L.E., Burn After Reading, A Beautiful Mind (film), Beetlejuice.

The average The Usual Suspects fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Book of Eli, The Man from U.N.C.L.E., Burn After Reading, with strongest over-indexing on The Book of Eli (334.08× the country average). Demographically, the The Usual Suspects audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Usual Suspects fans

Demographic split for The Usual Suspects audience in United States
MetricValue
Female43.1%
Male56.9%
Average age45.8
Estimated audience size1,961,278

Audience persona

The typical The Usual Suspects fan in United States is more male, around 45.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Book of Eli.

Top regions in United States

Top regions ranked by reach for The Usual Suspects in United States
RegionReachAffinity
California248,2331.15×
Texas168,8541×
New York136,7181.25×
Florida124,6560.94×
Illinois76,6371.17×
Pennsylvania74,7671.13×
Ohio66,6241.1×
Georgia62,3811.03×
New Jersey60,5881.21×
North Carolina59,2211×
Michigan55,9031.09×
Massachusetts50,9181.32×
Virginia50,4381.06×
Washington46,5801.18×
Tennessee38,5760.98×
Indiana35,8811×
Colorado35,4041.15×
Missouri34,5761.09×
Arizona34,5380.86×
Maryland34,0601.01×
Wisconsin30,9291.05×
Minnesota30,5731.09×
South Carolina25,4100.86×
Oregon25,3061.13×
Kentucky25,1001.02×
Connecticut23,4651.19×
Louisiana22,5450.89×
Alabama20,4020.74×
Oklahoma20,0680.92×
Utah17,5621×
Nevada16,9330.89×
Kansas15,8191.02×
Iowa15,7840.98×
Arkansas14,0630.87×
Mississippi11,3610.7×
Nebraska9,2910.94×
New Hampshire8,7041.13×
Idaho8,4460.86×
New Mexico8,0890.82×
Maine7,7051.1×
Rhode Island7,2771.17×
West Virginia7,2040.79×
Washington, District of Columbia7,1631.22×
Hawaii6,9890.83×
Montana5,5911.03×
Delaware4,8560.9×
Vermont3,7381.09×
South Dakota3,3510.74×
North Dakota3,3440.83×
Alaska3,2170.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Usual Suspects audience
BrandAffinityCategory
The Book of Eli334.08×Movies & TV
The Man from U.N.C.L.E.255.2×Movies & TV
Burn After Reading165.13×Movies & TV
A Beautiful Mind (film)130.83×Movies & TV
Beetlejuice17.96×Movies & TV
Reservoir Dogs43.22×Movies & TV
Homecoming40.26×Kids & Family
David Fincher40.75×Movies & TV
London Has Fallen43.1×Movies & TV
Boulanger45.3×Shopping
Kingsman: The Secret Service48.85×Movies & TV
David Cronenberg45.11×Movies & TV
Zero Dark Thirty24.17×Movies & TV
Broadchurch30.62×Movies & TV
Maze Runner (film series)16.73×Movies & TV
Vikings (TV series)8.17×Movies & TV
Martin Scorsese17.41×Movies & TV
Guy Ritchie18.24×Movies & TV
Mario Party29.69×Games
Olivia Munn12.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Usual Suspects audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
Career OrientationPOWER1.4
TraditionCONSERVATISM1.29
IndulgenceJOY1.27
SpiritualityBALANCE1.22
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for The Usual Suspects
CountryShare
United States29.9%
India8.6%
United Kingdom5.3%

See The Usual Suspects audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Usual Suspects have in United States?

The Usual Suspects has an estimated audience of 1,961,278 people in United States, concentrated in California and Texas.

What is the gender split and age of The Usual Suspects fans?

43.1% of The Usual Suspects fans are female, 56.9% are male, with an average age of 45.8 years.

Which brands do The Usual Suspects fans like most?

The Usual Suspects fans show strongest brand affinity for The Book of Eli (334.08×), The Man from U.N.C.L.E. (255.2×), and Burn After Reading (165.13×) over the country average.

Where do The Usual Suspects fans live in United States?

The Usual Suspects fans in United States are most concentrated in California (reach 248,233), Texas (reach 168,854), and New York (reach 136,718). These three regions account for the largest share of the active audience.

What other brands do The Usual Suspects fans also like?

Beyond The Usual Suspects itself, the audience over-indexes on The Man from U.N.C.L.E. (255.2×), Burn After Reading (165.13×), A Beautiful Mind (film) (130.83×), and Beetlejuice (17.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Usual Suspects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.