A data profile of the people who buy, follow and care about Larry David in United States — modelled from more than twelve digital signal sources. Larry David has an estimated audience of 3,037,734 people in United States.
The average Larry David fan in United States is 43.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include The Crown (band), Catherine Deneuve, Carnage (2011 film), with strongest over-indexing on The Crown (band) (68.77× the country average).
Demographically, the Larry David audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Larry David fan in United States is more male, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for The Crown (band).
The key figures that characterise the Larry David profile in United States.
31.1% are female, 68.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 43.5 |
| Estimated audience size | 3,037,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Larry David audience comes from United States.
| Country | Share |
|---|---|
| United States | 57.3% |
| Canada | 5.8% |
| United Kingdom | 5.3% |
Where the Larry David audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~200K | 1.53× | |
| 02 | Massachusetts | ~80K | 1.51× | |
| 03 | Connecticut | ~40K | 1.39× | |
| 04 | New Jersey | ~90K | 1.35× | |
| 05 | Washington, District of Columbia | ~10K | 1.34× | |
| 06 | Rhode Island | ~10K | 1.33× | |
| 07 | Pennsylvania | ~100K | 1.26× | |
| 08 | Illinois | ~100K | 1.22× | |
| 09 | Arizona | ~70K | 1.22× | |
| 10 | Vermont | ~6K | 1.22× | |
| 11 | New Hampshire | ~10K | 1.21× | |
| 12 | Oregon | ~40K | 1.20× | |
| 13 | California | ~400K | 1.16× | |
| 14 | Maine | ~10K | 1.15× | |
| 15 | Washington | ~60K | 1.10× | |
| 16 | Colorado | ~50K | 1.10× | |
| 17 | Maryland | ~50K | 1.09× | |
| 18 | Minnesota | ~40K | 1.08× | |
| 19 | Wisconsin | ~40K | 1.05× | |
| 20 | Michigan | ~70K | 1.04× | |
| 21 | Ohio | ~90K | 1.01× | |
| 22 | Delaware | ~7K | 0.98× | |
| 23 | Alaska | ~6K | 0.98× | |
| 24 | Missouri | ~40K | 0.96× | |
| 25 | Montana | ~7K | 0.96× | |
| 26 | Utah | ~20K | 0.95× | |
| 27 | Virginia | ~60K | 0.94× | |
| 28 | Florida | ~200K | 0.92× | |
| 29 | Indiana | ~50K | 0.91× | |
| 30 | Tennessee | ~50K | 0.90× | |
| 31 | North Carolina | ~70K | 0.89× | |
| 32 | Iowa | ~20K | 0.89× | |
| 33 | Nebraska | ~10K | 0.86× | |
| 34 | Idaho | ~10K | 0.86× | |
| 35 | Georgia | ~70K | 0.85× | |
| 36 | Nevada | ~20K | 0.85× | |
| 37 | Kansas | ~20K | 0.85× | |
| 38 | Kentucky | ~30K | 0.84× | |
| 39 | Oklahoma | ~30K | 0.84× | |
| 40 | Alabama | ~30K | 0.83× | |
| 41 | South Carolina | ~30K | 0.82× | |
| 42 | New Mexico | ~10K | 0.82× | |
| 43 | West Virginia | ~10K | 0.82× | |
| 44 | Texas | ~200K | 0.81× | |
| 45 | North Dakota | ~4K | 0.80× | |
| 46 | South Dakota | ~5K | 0.79× | |
| 47 | Louisiana | ~30K | 0.77× | |
| 48 | Hawaii | ~9K | 0.76× | |
| 49 | Arkansas | ~20K | 0.75× | |
| 50 | Mississippi | ~10K | 0.62× |
The strongest cross-interests of the Larry David audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leon Lai | Movies & TV | 179.60× | ||
| 02 | Catherine Deneuve | Fashion & Accessoires | 116.25× | ||
| 03 | Carnage (2011 film) | Movies & TV | 84.52× | ||
| 04 | Grace Hopper | Business & Career | 75.60× | ||
| 05 | The Three Caballeros | Movies & TV | 69.20× | ||
| 06 | The Crown (band) | Music & Radio | 68.77× | ||
| 07 | Timon & Pumbaa (TV series) | Movies & TV | 64.73× | ||
| 08 | Breathless (1960 film) | Movies & TV | 61.01× | ||
| 09 | The Knick | Movies & TV | 51.32× | ||
| 10 | Herman Melville | Literature | 51.26× | ||
| 11 | Porco Rosso | Movies & TV | 47.19× | ||
| 12 | A History of Violence | Movies & TV | 37.78× | ||
| 13 | Miyamoto Musashi | Politics & Society | 37.42× | ||
| 14 | Avan Jogia | Movies & TV | 35.64× | ||
| 15 | Marc Andreessen | Business & Career | 34.71× | ||
| 16 | Psycho (1998 film) | Movies & TV | 33.22× | ||
| 17 | K2 (TV channel) | Movies & TV | 32.28× | ||
| 18 | The Usual Suspects | Movies & TV | 22.86× | ||
| 19 | Alfred Hitchcock | Movies & TV | 21.47× | ||
| 20 | Bruce Willis | Movies & TV | 6.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.48× | |
| Luxury Orientation | PREMIUM | 1.20× | |
| Design Affinity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.88× |
Larry David has an estimated audience of 3,037,734 people in United States, concentrated in California and New York.
31.1% of Larry David fans are female, 68.9% are male, with an average age of 43.5 years.
Larry David fans show strongest brand affinity for The Crown (band) (68.77×), Catherine Deneuve (116.25×), and Carnage (2011 film) (84.52×) over the country average.
Larry David fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Larry David itself, the audience over-indexes on Catherine Deneuve (116.25×), Carnage (2011 film) (84.52×), Avan Jogia (35.64×), and Psycho (1998 film) (33.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Larry David. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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