The Knick Audience in United States

The Knick logo

The Knick has an estimated audience of 423,983 people in United States. 62.3% are female, 37.7% are male, average age 46.9. Top regions: New York, California, Wisconsin. Top brand affinities: Californication (TV series), Taron Egerton, Larry David, Boulanger, Farrah Abraham.

The average The Knick fan in United States is 46.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Wisconsin. Top brand affinities include Californication (TV series), Taron Egerton, Larry David, with strongest over-indexing on Californication (TV series) (165.63× the country average). Demographically, the The Knick audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Knick fans

Demographic split for The Knick audience in United States
MetricValue
Female62.3%
Male37.7%
Average age46.9
Estimated audience size423,983

Audience persona

The typical The Knick fan in United States is more female, around 46.9 years old, with strong Extroversion tendencies and a notable affinity for Californication (TV series).

Top regions in United States

Top regions ranked by reach for The Knick in United States
RegionReachAffinity
New York68,9592.91×
California45,1990.97×
Wisconsin44,0596.91×
Texas25,6020.7×
Florida23,0600.8×
New Jersey18,1541.68×
Pennsylvania15,6921.1×
Illinois15,5341.1×
Massachusetts11,4131.37×
North Carolina10,3810.81×
Ohio9,6580.74×
Georgia9,6320.74×
Virginia9,5090.92×
Michigan8,6240.78×
Washington8,2440.97×
Maryland7,1340.98×
Colorado6,5590.98×
Tennessee6,2670.74×
Connecticut6,1491.45×
Arizona6,0400.7×
Oregon5,7141.18×
Indiana5,5820.72×
Missouri5,5700.82×
Minnesota5,4180.89×
South Carolina4,6700.73×
Louisiana4,4480.81×
Kentucky3,8180.72×
Alabama3,3740.57×
Oklahoma3,1390.67×
Nevada2,8630.7×
Utah2,6300.69×
Iowa2,4010.69×
Kansas2,2890.68×
Arkansas2,1890.63×
Mississippi1,9080.55×
Maine1,7031.12×
Washington, District of Columbia1,6681.31×
Rhode Island1,6671.24×
New Hampshire1,6380.98×
Nebraska1,5550.73×
New Mexico1,4850.7×
West Virginia1,4220.72×
Idaho1,4120.66×
Delaware8830.75×
Vermont8501.14×
Montana8380.71×
Hawaii8370.46×
Alaska5800.64×
South Dakota4600.47×
North Dakota4090.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Knick audience
BrandAffinityCategory
Californication (TV series)165.63×Movies & TV
Taron Egerton56.18×Movies & TV
Larry David43.53×Movies & TV
Boulanger65.51×Shopping
Farrah Abraham43.56×Movies & TV
Jeremy Allen White20×Movies & TV
Obsessed (2009 film)19.49×Movies & TV
Big Little Lies (TV series)26.89×Movies & TV
Emmy Rossum20×Movies & TV
Diane Keaton7.32×Movies & TV
Crash Bandicoot (video game)40.26×Games
Cameron Monaghan20×Movies & TV
Jessica Chastain14.19×Movies & TV
Suki Waterhouse15.93×Fashion & Accessoires
Owen Wilson11.6×Movies & TV
Moto Guzzi20×Cars & Mobility
Superman1.84×Movies & TV
Isla Fisher10.2×Movies & TV
Kia Sportage13.97×Cars & Mobility
Kate Beckinsale9.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Knick audience
TraitClusterScore
ExtroversionTHRILL1.6
SpiritualityBALANCE1.54
TraditionCONSERVATISM1.43
Community OrientationOPEN1.38
Urban LifestyleOPEN1.36
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for The Knick
CountryShare
United States42.6%
Spain15.3%
Germany6.1%

See The Knick audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Knick have in United States?

The Knick has an estimated audience of 423,983 people in United States, concentrated in New York and California.

What is the gender split and age of The Knick fans?

62.3% of The Knick fans are female, 37.7% are male, with an average age of 46.9 years.

Which brands do The Knick fans like most?

The Knick fans show strongest brand affinity for Californication (TV series) (165.63×), Taron Egerton (56.18×), and Larry David (43.53×) over the country average.

Where do The Knick fans live in United States?

The Knick fans in United States are most concentrated in New York (reach 68,959), California (reach 45,199), and Wisconsin (reach 44,059). These three regions account for the largest share of the active audience.

What other brands do The Knick fans also like?

Beyond The Knick itself, the audience over-indexes on Taron Egerton (56.18×), Larry David (43.53×), Boulanger (65.51×), and Farrah Abraham (43.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Knick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.