Rascasse Audience Intelligence

The Knick Audience in United States

A data profile of the people who buy, follow and care about The Knick in United States — modelled from more than twelve digital signal sources. The Knick has an estimated audience of 413,018 people in United States.

#787among TV series in United States#3609among Movie / TV Show / Series in United States#7528in Movies & TV

The average The Knick fan in United States is 46.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Wisconsin, California.

Top brand affinities include Taron Egerton, Californication (TV series), Larry David, with strongest over-indexing on Taron Egerton (81.28× the country average).

Demographically, the The Knick audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Knick fan in United States is more female, around 46.9 years old, with strong Spirituality tendencies and a notable affinity for Taron Egerton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Knick profile in United States.

Audience size
413K
in United States
Gender
62.3%♀
37.7% male
Age
46.9
average years
Country rank
#40873
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Knick viewers

62.3% are female, 37.7% are male, average age 46.9.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for The Knick audience in United States
MetricValue
Female62.3%
Male37.7%
Average age46.9
Estimated audience size413,018
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the The Knick audience in United States
Age bracketShare%
16-195%
20-2910%
30-3922%
40-4928%
50+36%
Fig. 04

Worldwide distribution

41.4%

of the worldwide The Knick audience comes from United States.

Worldwide audience distribution share by country for The Knick
CountryShare
United States41.4%
Spain15.5%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Knick audience in United States is strongest.

Fig. 05

Top regions by affinity

The Knick fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~50K8.08×
02New York~50K2.19×
03New Jersey~10K1.32×
04Massachusetts~10K1.22×
05Connecticut~5K1.21×
06Rhode Island~2K1.17×
07Maine~2K1.16×
08Oregon~6K1.15×
09Washington, District of Columbia~1K1.15×
10Vermont<1K1.13×
11New Hampshire~2K1.06×
12Illinois~10K1.01×
13Pennsylvania~10K1.00×
14Colorado~6K0.96×
15Washington~8K0.95×
16Maryland~7K0.94×
17South Carolina~6K0.94×
18Minnesota~5K0.90×
19Alaska<1K0.90×
20California~40K0.88×
21Delaware~1K0.88×
22Montana~1K0.88×
23Virginia~9K0.85×
24Missouri~6K0.83×
25North Carolina~10K0.82×
26Louisiana~5K0.82×
27West Virginia~2K0.82×
28Alabama~5K0.81×
29Kentucky~4K0.81×
30Michigan~9K0.80×
31New Mexico~2K0.80×
32North Dakota<1K0.80×
33Ohio~10K0.78×
34Iowa~3K0.78×
35Kansas~3K0.78×
36Idaho~2K0.78×
37South Dakota<1K0.78×
38Arizona~7K0.77×
39Tennessee~7K0.77×
40Nebraska~2K0.77×
41Florida~20K0.76×
42Oklahoma~4K0.76×
43Arkansas~3K0.76×
44Georgia~10K0.74×
45Indiana~6K0.74×
46Utah~3K0.73×
47Nevada~3K0.70×
48Mississippi~2K0.69×
49Hawaii~1K0.68×
50Texas~20K0.67×
Fig. 06

Affinity by region

Affinity by region — The Knick, United States
0.67×1.00×8.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Knick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Knick audience
#·InterestCategoryAffinity×
01Californication (TV series)Movies & TV157.64×
02Taron EgertonMovies & TV81.28×
03Larry DavidMovies & TV51.32×
04Crash Bandicoot (video game)Games42.42×
05Farrah AbrahamMovies & TV27.57×
06Big Little Lies (TV series)Movies & TV22.85×
07The Place Beyond the PinesMovies & TV22.34×
08Jeremy Allen WhiteMovies & TV20.00×
09Emmy RossumMovies & TV20.00×
10Jessica ChastainMovies & TV20.00×
11Cameron MonaghanMovies & TV20.00×
12Burial (musician)Music & Radio20.00×
13Obsessed (2009 film)Movies & TV18.23×
14Lily AllenMusic & Radio17.61×
15Suki WaterhouseFashion & Accessoires16.06×
16Kate BeckinsaleMovies & TV13.28×
17Isla FisherMovies & TV12.24×
18Diane KeatonMovies & TV6.03×
19Sex and the CityMovies & TV4.94×
20RadioTechnology & Electronics3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Knick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Knick audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.57×
Urban LifestyleOPEN1.40×
TraditionCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Knick audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Knick have in United States?

The Knick has an estimated audience of 413,018 people in United States, concentrated in New York and Wisconsin.

02

What is the gender split and age of The Knick viewers?

62.3% of The Knick fans are female, 37.7% are male, with an average age of 46.9 years.

03

Which brands do The Knick fans like most?

The Knick fans show strongest brand affinity for Taron Egerton (81.28×), Californication (TV series) (157.64×), and Larry David (51.32×) over the country average.

04

Where do The Knick fans live in United States?

The Knick fans in United States are most concentrated in New York (reach ~50K), Wisconsin (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Knick fans also like?

Beyond The Knick itself, the audience over-indexes on Californication (TV series) (157.64×), Larry David (51.32×), Obsessed (2009 film) (18.23×), and Jeremy Allen White (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Knick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Knick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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