Big Little Lies (TV series) Audience in United States
Big Little Lies (TV series) has an estimated audience of 2,603,064 people in United States. 73.7% are female, 26.3% are male, average age 44.7. Top regions: California, Texas, New York. Top brand affinities: The White Lotus, Dynasty (TV series), no country for old men, The Big C (TV series), The White Lotus.
The average Big Little Lies (TV series) fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The White Lotus, Dynasty (TV series), no country for old men, with strongest over-indexing on The White Lotus (13.05× the country average). Demographically, the Big Little Lies (TV series) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Big Little Lies (TV series) fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 44.7 |
| Estimated audience size | 2,603,064 |
Audience persona
The typical Big Little Lies (TV series) fan in United States is more female, around 44.7 years old, with strong Tradition tendencies and a notable affinity for The White Lotus.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 356,790 | 1.25× |
| Texas | 217,953 | 0.97× |
| New York | 168,657 | 1.16× |
| Florida | 167,891 | 0.95× |
| Illinois | 97,826 | 1.13× |
| Pennsylvania | 94,908 | 1.08× |
| North Carolina | 83,231 | 1.06× |
| Ohio | 79,950 | 1× |
| Georgia | 72,941 | 0.91× |
| Michigan | 71,736 | 1.05× |
| Massachusetts | 71,552 | 1.4× |
| New Jersey | 71,280 | 1.08× |
| Virginia | 63,763 | 1.01× |
| Washington | 60,588 | 1.16× |
| Arizona | 54,119 | 1.02× |
| Tennessee | 53,363 | 1.02× |
| Colorado | 49,379 | 1.2× |
| Indiana | 46,663 | 0.98× |
| Maryland | 43,363 | 0.97× |
| Missouri | 41,251 | 0.98× |
| Minnesota | 40,001 | 1.07× |
| Wisconsin | 39,291 | 1× |
| South Carolina | 39,149 | 1× |
| Oregon | 36,629 | 1.23× |
| Kentucky | 32,640 | 1× |
| Alabama | 31,180 | 0.86× |
| Louisiana | 30,532 | 0.91× |
| Connecticut | 30,488 | 1.17× |
| Oklahoma | 27,372 | 0.95× |
| Utah | 22,581 | 0.97× |
| Nevada | 21,139 | 0.84× |
| Iowa | 19,549 | 0.91× |
| Kansas | 19,448 | 0.95× |
| Arkansas | 18,748 | 0.87× |
| Mississippi | 16,670 | 0.78× |
| Idaho | 13,318 | 1.02× |
| New Hampshire | 11,702 | 1.14× |
| Nebraska | 11,414 | 0.87× |
| Maine | 10,943 | 1.17× |
| West Virginia | 10,679 | 0.88× |
| New Mexico | 10,560 | 0.81× |
| Hawaii | 9,894 | 0.88× |
| Rhode Island | 9,832 | 1.19× |
| Washington, District of Columbia | 8,878 | 1.13× |
| Montana | 7,147 | 0.99× |
| Delaware | 6,226 | 0.87× |
| Vermont | 5,395 | 1.18× |
| South Dakota | 4,419 | 0.73× |
| Alaska | 4,381 | 0.79× |
| North Dakota | 3,981 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The White Lotus | 13.05× | Movies & TV |
| Dynasty (TV series) | 41.72× | Movies & TV |
| no country for old men | 25.89× | Movies & TV |
| The Big C (TV series) | 30.28× | Movies & TV |
| The White Lotus | 17.98× | Movies & TV |
| Cows | 16.93× | Music & Radio |
| Revenge (TV series) | 17.29× | Movies & TV |
| Safari (web browser) | 11.78× | Technology & Electronics |
| Diane Keaton | 5.39× | Movies & TV |
| Pride & Prejudice (2005 film) | 12.28× | Movies & TV |
| Michelle Monaghan | 13.15× | Movies & TV |
| All American | 11.78× | Movies & TV |
| Mulholland Drive (film) | 15.73× | Movies & TV |
| Witches of East End (TV series) | 37.15× | Movies & TV |
| Dracula (TV series) | 12.78× | Movies & TV |
| Romeo and Juliet (1968 film) | 14.03× | Movies & TV |
| Teen drama | 6.9× | Movies & TV |
| Roku | 7.24× | Business & Career |
| The Internship | 16.44× | Movies & TV |
| Sam Claflin | 11.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.41 |
| Indulgence | JOY | 1.36 |
| Social Media Usage | JOY | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
| Family Orientation | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| United Kingdom | 8.1% |
| Canada | 4.8% |
See Big Little Lies (TV series) audiences in other countries
- Big Little Lies (TV series) — Germany
- Big Little Lies (TV series) — United Kingdom
- Big Little Lies (TV series) — France
- Big Little Lies (TV series) — Italy
- Big Little Lies (TV series) — Spain
- Big Little Lies (TV series) — Brazil
- Big Little Lies (TV series) — Japan
- Big Little Lies (TV series) — South Korea
- Big Little Lies (TV series) — India
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Frequently asked questions
How many fans does Big Little Lies (TV series) have in United States?
Big Little Lies (TV series) has an estimated audience of 2,603,064 people in United States, concentrated in California and Texas.
What is the gender split and age of Big Little Lies (TV series) fans?
73.7% of Big Little Lies (TV series) fans are female, 26.3% are male, with an average age of 44.7 years.
Which brands do Big Little Lies (TV series) fans like most?
Big Little Lies (TV series) fans show strongest brand affinity for The White Lotus (13.05×), Dynasty (TV series) (41.72×), and no country for old men (25.89×) over the country average.
Where do Big Little Lies (TV series) fans live in United States?
Big Little Lies (TV series) fans in United States are most concentrated in California (reach 356,790), Texas (reach 217,953), and New York (reach 168,657). These three regions account for the largest share of the active audience.
What other brands do Big Little Lies (TV series) fans also like?
Beyond Big Little Lies (TV series) itself, the audience over-indexes on Dynasty (TV series) (41.72×), no country for old men (25.89×), The Big C (TV series) (30.28×), and The White Lotus (17.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Big Little Lies (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.