Rascasse Audience Intelligence

Big Little Lies (TV series) Audience in United States

A data profile of the people who buy, follow and care about Big Little Lies (TV series) in United States — modelled from more than twelve digital signal sources. Big Little Lies (TV series) has an estimated audience of 2,581,026 people in United States.

#601among Movie / TV Show / Series in United States#1662in Movies & TV

The average Big Little Lies (TV series) fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include no country for old men, Dynasty (TV series), Cows, with strongest over-indexing on no country for old men (25.89× the country average).

Demographically, the Big Little Lies (TV series) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Little Lies (TV series) fan in United States is more female, around 44.7 years old, with strong Individualism tendencies and a notable affinity for no country for old men.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Little Lies (TV series) profile in United States.

Audience size
2.6M
in United States
Gender
73.7%♀
26.3% male
Age
44.7
average years
Country rank
#11628
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Little Lies (TV series) viewers

73.7% are female, 26.3% are male, average age 44.7.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Big Little Lies (TV series) audience in United States
MetricValue
Female73.7%
Male26.3%
Average age44.7
Estimated audience size2,581,026
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Big Little Lies (TV series) audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4927%
50+32%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Big Little Lies (TV series) audience comes from United States.

Worldwide audience distribution share by country for Big Little Lies (TV series)
CountryShare
United States32.9%
United Kingdom8.0%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Little Lies (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Little Lies (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K1.34×
02Vermont~6K1.24×
03Maine~10K1.20×
04Rhode Island~10K1.20×
05Oregon~40K1.19×
06New Hampshire~10K1.19×
07Connecticut~30K1.18×
08California~300K1.17×
09Colorado~50K1.11×
10New York~200K1.10×
11Washington~60K1.09×
12Washington, District of Columbia~9K1.09×
13Illinois~90K1.07×
14Minnesota~40K1.07×
15Michigan~70K1.04×
16New Jersey~70K1.04×
17Montana~8K1.04×
18Pennsylvania~90K1.03×
19Wisconsin~40K1.02×
20Idaho~10K1.02×
21North Carolina~80K1.01×
22Kentucky~30K1.01×
23Arizona~50K1.00×
24South Carolina~40K1.00×
25Tennessee~50K0.99×
26Missouri~40K0.99×
27Ohio~80K0.98×
28Indiana~50K0.97×
29Virginia~60K0.95×
30Louisiana~30K0.95×
31Utah~20K0.95×
32Iowa~20K0.95×
33West Virginia~10K0.95×
34Delaware~7K0.95×
35Oklahoma~30K0.94×
36Maryland~40K0.93×
37Kansas~20K0.93×
38Texas~200K0.92×
39Florida~200K0.92×
40Georgia~70K0.91×
41Arkansas~20K0.91×
42Nebraska~10K0.90×
43Alaska~5K0.90×
44Alabama~30K0.87×
45Nevada~20K0.85×
46Hawaii~10K0.85×
47North Dakota~5K0.85×
48Mississippi~20K0.84×
49South Dakota~5K0.84×
50New Mexico~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Big Little Lies (TV series), United States
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Little Lies (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Little Lies (TV series) audience
#·InterestCategoryAffinity×
01Dynasty (TV series)Movies & TV41.72×
02Witches of East End (TV series)Movies & TV37.15×
03The Big C (TV series)Movies & TV30.28×
04no country for old menMovies & TV25.89×
05The Handmaid's Tale (film)Movies & TV19.03×
06The White LotusMovies & TV17.98×
07Revenge (TV series)Movies & TV17.29×
08CowsMusic & Radio16.93×
09KilldozerMusic & Radio16.93×
10Mulholland Drive (film)Movies & TV15.73×
11Romeo and Juliet (1968 film)Movies & TV14.03×
12Michelle MonaghanMovies & TV13.15×
13Dracula (TV series)Movies & TV12.78×
14Pride & Prejudice (2005 film)Movies & TV12.28×
15Safari (web browser)Technology & Electronics11.78×
16All AmericanMovies & TV11.78×
17Sam ClaflinMovies & TV11.45×
18RokuBusiness & Career7.24×
19Teen dramaMovies & TV6.90×
20Diane KeatonMovies & TV5.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Little Lies (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Little Lies (TV series) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.35×
SpiritualityBALANCE1.32×
CreativityOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Little Lies (TV series) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.93×
Luxury OrientationPREMIUM0.95×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Little Lies (TV series) have in United States?

Big Little Lies (TV series) has an estimated audience of 2,581,026 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Little Lies (TV series) viewers?

73.7% of Big Little Lies (TV series) fans are female, 26.3% are male, with an average age of 44.7 years.

03

Which brands do Big Little Lies (TV series) fans like most?

Big Little Lies (TV series) fans show strongest brand affinity for no country for old men (25.89×), Dynasty (TV series) (41.72×), and Cows (16.93×) over the country average.

04

Where do Big Little Lies (TV series) fans live in United States?

Big Little Lies (TV series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Big Little Lies (TV series) fans also like?

Beyond Big Little Lies (TV series) itself, the audience over-indexes on Dynasty (TV series) (41.72×), Cows (16.93×), The Big C (TV series) (30.28×), and The White Lotus (17.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Big Little Lies (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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