All American Audience in United States

All American logo

All American has an estimated audience of 3,832,783 people in United States. 55.3% are female, 44.7% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Huánuco, Hebe, Product design, Google Photos, JibJab.

The average All American fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Huánuco, Hebe, Product design, with strongest over-indexing on Huánuco (27.75× the country average). Demographically, the All American audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of All American fans

Demographic split for All American audience in United States
MetricValue
Female55.3%
Male44.7%
Average age33.0
Estimated audience size3,832,783

Audience persona

The typical All American fan in United States is more female, around 33.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Huánuco.

Top regions in United States

Top regions ranked by reach for All American in United States
RegionReachAffinity
California451,6881.07×
Texas409,7551.24×
Florida271,5801.05×
New York241,0701.13×
Georgia184,4871.56×
North Carolina145,9011.27×
Pennsylvania142,1091.1×
Illinois136,8231.07×
Ohio131,1351.11×
Michigan116,9971.17×
New Jersey107,4481.1×
Virginia106,2591.14×
Maryland99,1861.51×
Tennessee90,9571.18×
Louisiana78,8131.59×
South Carolina77,2901.34×
Indiana75,3061.08×
Alabama75,1651.4×
Arizona71,6760.92×
Massachusetts70,0010.93×
Missouri68,1031.1×
Oklahoma66,3511.56×
Washington59,8860.78×
Mississippi53,3221.69×
Kentucky52,2591.09×
Wisconsin51,5700.89×
Colorado46,4640.77×
Minnesota44,7140.81×
Connecticut40,6491.06×
Arkansas39,2211.24×
Nevada38,4741.04×
Kansas31,4781.04×
Oregon28,5620.65×
Iowa28,2240.89×
Utah22,9660.67×
New Mexico17,9920.94×
West Virginia16,0550.9×
Nebraska16,0250.83×
Hawaii13,3360.81×
Idaho12,7110.66×
Delaware12,3501.17×
Rhode Island10,8310.89×
Washington, District of Columbia10,0130.87×
New Hampshire9,0480.6×
Maine8,3400.61×
South Dakota6,2670.71×
North Dakota5,7140.73×
Montana5,4190.51×
Alaska4,0910.5×
Vermont3,3480.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for All American audience
BrandAffinityCategory
Huánuco27.75×Travel & Leisure
Hebe11.64×Home & Garden
Product design3.32×Business & Career
Google Photos2.76×Technology & Electronics
JibJab6.07×Internet & Social Media
UK garage4.29×Music & Radio
Personalised Gifts3.37×Home & Garden
Monogram2.82×Home & Garden
Emperor Entertainment Group8.57×Business & Career
The Halal Guys4.63×Food & Beverages
Nebraska Cornhuskers football2.5×Sports
Home staging3.61×Home & Garden
Jekalyn Carr12.81×Music & Radio
Pro-Ject2.69×Music & Radio
JDSU1.86×Business & Career
Jesse Plemons2.07×Movies & TV
Jaws3.21×Movies & TV
Captain America (1990 film)2.63×Movies & TV
Queens College, City University of New York4.05×Business & Career
Gran Torino3.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by All American audience
TraitClusterScore
Luxury OrientationPREMIUM1.56
ExtroversionTHRILL1.33
LGBTQ+ IdentityOPEN1.27
Early Adopter MentalityPOWER1.16
Social Media UsageJOY1.14
Pet OwnershipJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for All American
CountryShare
United States60.5%
United Kingdom4.0%
France2.6%

See All American audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does All American have in United States?

All American has an estimated audience of 3,832,783 people in United States, concentrated in California and Texas.

What is the gender split and age of All American fans?

55.3% of All American fans are female, 44.7% are male, with an average age of 33.0 years.

Which brands do All American fans like most?

All American fans show strongest brand affinity for Huánuco (27.75×), Hebe (11.64×), and Product design (3.32×) over the country average.

Where do All American fans live in United States?

All American fans in United States are most concentrated in California (reach 451,688), Texas (reach 409,755), and Florida (reach 271,580). These three regions account for the largest share of the active audience.

What other brands do All American fans also like?

Beyond All American itself, the audience over-indexes on Hebe (11.64×), Product design (3.32×), Google Photos (2.76×), and JibJab (6.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for All American. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.