Rascasse Audience Intelligence

All American Audience in United States

A data profile of the people who buy, follow and care about All American in United States — modelled from more than twelve digital signal sources. All American has an estimated audience of 3,642,410 people in United States.

#130among TV series in United States#335among Movie / TV Show / Series in United States#1028in Movies & TV

The average All American fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rami Malek, Arrow, Run DMC, with strongest over-indexing on Rami Malek (52.72× the country average).

Demographically, the All American audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical All American fan in United States is balanced, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Rami Malek.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the All American profile in United States.

Audience size
3.6M
in United States
Gender
55.0%♀
45.0% male
Age
34.5
average years
Country rank
#8715
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of All American viewers

55.0% are female, 45.0% are male, average age 34.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for All American audience in United States
MetricValue
Female55.0%
Male45.0%
Average age34.5
Estimated audience size3,642,410
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the All American audience in United States
Age bracketShare%
16-1937%
20-2918%
30-3915%
40-4915%
50+15%
Fig. 04

Worldwide distribution

58.5%

of the worldwide All American audience comes from United States.

Worldwide audience distribution share by country for All American
CountryShare
United States58.5%
United Kingdom4.1%
France2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the All American audience in United States is strongest.

Fig. 05

Top regions by affinity

All American fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~80K1.77×
02Mississippi~60K1.70×
03Louisiana~80K1.55×
04Georgia~200K1.48×
05Maryland~100K1.45×
06Alabama~80K1.40×
07South Carolina~80K1.30×
08Arkansas~40K1.25×
09North Carolina~100K1.23×
10Texas~400K1.21×
11Delaware~10K1.21×
12Tennessee~90K1.16×
13New York~200K1.12×
14Michigan~100K1.11×
15Pennsylvania~100K1.10×
16Virginia~100K1.10×
17Missouri~70K1.09×
18Ohio~100K1.08×
19Kansas~30K1.08×
20New Jersey~100K1.07×
21Kentucky~50K1.07×
22Indiana~80K1.06×
23Connecticut~40K1.05×
24Illinois~100K1.02×
25California~400K1.01×
26Florida~300K1.01×
27Nevada~40K1.00×
28West Virginia~20K0.97×
29New Mexico~20K0.96×
30Rhode Island~10K0.93×
31Arizona~70K0.91×
32Iowa~30K0.90×
33Washington, District of Columbia~10K0.89×
34Massachusetts~70K0.88×
35Wisconsin~50K0.88×
36Nebraska~20K0.88×
37Hawaii~10K0.81×
38South Dakota~7K0.80×
39North Dakota~7K0.80×
40Minnesota~50K0.79×
41Washington~60K0.75×
42Colorado~50K0.73×
43Idaho~10K0.70×
44Utah~20K0.68×
45New Hampshire~10K0.67×
46Oregon~30K0.65×
47Maine~9K0.65×
48Alaska~5K0.63×
49Vermont~4K0.59×
50Montana~6K0.58×
Fig. 06

Affinity by region

Affinity by region — All American, United States
0.58×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the All American audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for All American audience
#·InterestCategoryAffinity×
01Rami MalekMovies & TV52.72×
02Run DMCMusic & Radio42.01×
03Gotham (TV series)Movies & TV25.67×
04RiverdaleMovies & TV21.98×
05Ant-Man (film)Movies & TV21.91×
06Man of Steel (film)Movies & TV20.70×
07Yvonne StrahovskiMovies & TV20.00×
08Bohemian RhapsodyMovies & TV18.34×
09ArrowMovies & TV18.29×
1024 (TV series)Movies & TV18.01×
11John Wick 2Movies & TV16.73×
12House of Cards (U.S. TV series)Movies & TV16.03×
13The FlashMovies & TV14.40×
14Die HardMovies & TV13.37×
15The 100 (TV series)Movies & TV13.12×
16Doctor StrangeLiterature11.82×
17Big Little Lies (TV series)Movies & TV11.78×
18Guardians of the Galaxy (film)Movies & TV11.38×
19Pretty Little Liars (TV series)Movies & TV8.27×
20SupermanMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the All American audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by All American audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Convenience OrientationPREMIUM1.50×
Family OrientationCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by All American audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
DIY MentalityTHRILL0.79×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does All American have in United States?

All American has an estimated audience of 3,642,410 people in United States, concentrated in California and Texas.

02

What is the gender split and age of All American viewers?

55.0% of All American fans are female, 45.0% are male, with an average age of 34.5 years.

03

Which brands do All American fans like most?

All American fans show strongest brand affinity for Rami Malek (52.72×), Arrow (18.29×), and Run DMC (42.01×) over the country average.

04

Where do All American fans live in United States?

All American fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do All American fans also like?

Beyond All American itself, the audience over-indexes on Arrow (18.29×), Run DMC (42.01×), Riverdale (21.98×), and Gotham (TV series) (25.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See All American audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for All American. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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