Rascasse Audience Intelligence

All American Viewer Demographics in United States

All American has an estimated audience of 4.2M people in United States.

#140among TV series in United States
#308among movies & series in United States#901in Movies & TV

The average All American fan in United States is 35.2 years old, balanced, and lives primarily in California.

Its fans are 3.6 years younger than the group average of 38.8.

Compared with the other 4357 objects in TV series, All American fans stand out for their interest in Rami Malek, Run DMC and Gotham (TV series).

Most fans live in California, Texas, New York.

Top affinities include Rami Malek, Run DMC, Gotham (TV series), with strongest over-indexing on Rami Malek (52.72× the country average).

Demographically, the All American audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical All American fan in United States is balanced, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Rami Malek.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
55.0%♀
45.0% male
Age
35.2
average years
Country rank
#7851
among all objects in United States
Fig. 01

Search interest · 12-month trend

+135%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of All American viewers

55.0% are female, 45.0% are male, average age 35.2.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for All American audience in United States
MetricValue
Female55.0%
Male45.0%
Average age35.2
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the All American audience in United States
Age bracketShare%
16-2437%
25-3418%
35-4415%
45-5415%
55+15%
Fig. 04

Worldwide distribution

61.9%

of the worldwide All American audience comes from United States.

Worldwide audience distribution share by country for All American
CountryShare
United States61.9%
United Kingdom4.6%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

All American fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~90K1.77×
02Mississippi~60K1.70×
03Louisiana~90K1.55×
04Georgia~200K1.48×
05Maryland~100K1.45×
06Alabama~90K1.40×
07South Carolina~90K1.30×
08Arkansas~50K1.25×
09North Carolina~200K1.23×
10Texas~300K1.21×
11Delaware~20K1.21×
12Tennessee~100K1.16×
13New York~300K1.12×
14Michigan~100K1.11×
15Pennsylvania~200K1.10×
16Virginia~100K1.10×
17Missouri~80K1.09×
18Ohio~200K1.08×
19Kansas~40K1.08×
20New Jersey~100K1.07×
21Kentucky~60K1.07×
22Indiana~90K1.06×
23Connecticut~50K1.05×
24Illinois~200K1.02×
25California~500K1.01×
26Florida~300K1.01×
27Nevada~40K1.00×
28West Virginia~20K0.97×
29New Mexico~30K0.96×
30Rhode Island~10K0.93×
31Arizona~90K0.91×
32Iowa~40K0.90×
33Washington, District of Columbia~8K0.89×
34Massachusetts~80K0.88×
35Wisconsin~70K0.88×
36Nebraska~20K0.88×
37Hawaii~10K0.81×
38South Dakota~9K0.80×
39North Dakota~8K0.80×
40Minnesota~60K0.79×
41Washington~70K0.75×
42Colorado~50K0.73×
43Idaho~20K0.70×
44Utah~30K0.68×
45New Hampshire~10K0.67×
46Wyoming~5K0.67×
47Oregon~30K0.65×
48Maine~10K0.65×
49Alaska~6K0.63×
50Montana~8K0.58×
Fig. 06

Affinity by region

Affinity by region — All American, United States
0.58×1.00×1.77×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the All American audience vs. the country average
#·InterestCategoryAffinity×
01Rami MalekMovies & TV52.72×
02Run DMCMusic & Radio42.01×
03Gotham (TV series)Movies & TV25.67×
04RiverdaleMovies & TV21.98×
05Ant-Man (film)Movies & TV21.91×
06Man of Steel (film)Movies & TV20.70×
07Yvonne StrahovskiMovies & TV20.00×
08Bohemian RhapsodyMovies & TV18.34×
09ArrowMovies & TV18.29×
1024 (TV series)Movies & TV18.01×
11John Wick 2Movies & TV16.73×
12The Wolverine (film)Movies & TV16.61×
13House of Cards (U.S. TV series)Movies & TV16.03×
14The FlashMovies & TV14.40×
15Die HardMovies & TV13.37×
16The 100 (TV series)Movies & TV13.12×
17Doctor StrangeLiterature11.82×
18Big Little Lies (TV series)Movies & TV11.78×
19Guardians of the Galaxy (film)Movies & TV11.38×
20Pretty Little Liars (TV series)Movies & TV8.27×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the All American audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the All American audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Convenience OrientationPREMIUM1.50×
Family OrientationCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the All American audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
DIY MentalityTHRILL0.79×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in All American over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/all-american-10003410” · Methodology