Rascasse Audience Intelligence

Safari (web browser) Target Market in United States

A data profile of the people who buy, follow and care about Safari (web browser) in United States — modelled from more than twelve digital signal sources. Safari (web browser) has an estimated audience of 6,339,517 people in United States.

#566among Brand in United States#245in Technology & Electronics

The average Safari (web browser) fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safari (web browser) profile in United States.

Audience size
6.3M
in United States
Gender
55.9%♀
44.1% male
Age
41.5
average years
Country rank
#5469
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Safari (web browser)

55.9% are female, 44.1% are male, average age 41.5.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Safari (web browser) audience in United States
MetricValue
Female55.9%
Male44.1%
Average age41.5
Estimated audience size6,339,517
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Safari (web browser) audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Safari (web browser) audience comes from United States.

Worldwide audience distribution share by country for Safari (web browser)
CountryShare
United States23.2%
Japan12.2%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safari (web browser) audience in United States is strongest.

Fig. 05

Top regions by affinity

Safari (web browser) customers by region in United States
#RegionReachAffinity×
01Mississippi~70K1.38×
02Hawaii~30K1.33×
03Alabama~100K1.32×
04Alaska~20K1.30×
05Louisiana~100K1.28×
06Arkansas~60K1.24×
07Florida~500K1.21×
08Georgia~200K1.18×
09Texas~600K1.17×
10Rhode Island~20K1.16×
11Tennessee~100K1.14×
12Connecticut~70K1.11×
13New York~400K1.10×
14New Jersey~200K1.09×
15Maryland~100K1.09×
16California~700K1.05×
17Pennsylvania~200K1.04×
18Oklahoma~70K1.03×
19Illinois~200K1.02×
20South Carolina~90K1.02×
21Kentucky~80K1.02×
22Nebraska~30K1.01×
23Massachusetts~100K0.99×
24Minnesota~80K0.99×
25North Carolina~200K0.98×
26Washington~100K0.97×
27Missouri~90K0.96×
28Ohio~200K0.95×
29Indiana~100K0.95×
30Utah~50K0.95×
31Delaware~20K0.95×
32West Virginia~30K0.94×
33Arizona~100K0.93×
34Idaho~30K0.93×
35Virginia~100K0.92×
36Nevada~50K0.92×
37Kansas~40K0.90×
38Washington, District of Columbia~20K0.90×
39Oregon~60K0.89×
40North Dakota~10K0.89×
41South Dakota~10K0.88×
42Michigan~100K0.87×
43Maine~20K0.87×
44Colorado~80K0.86×
45Wisconsin~80K0.85×
46Iowa~40K0.83×
47Vermont~8K0.78×
48Montana~10K0.74×
49New Hampshire~20K0.73×
50New Mexico~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Safari (web browser), United States
0.71×1.00×1.38×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Safari (web browser) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Safari (web browser). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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