Safari (web browser) Audience in United States
Safari (web browser) has an estimated audience of 5,923,110 people in United States. 55.9% are female, 44.1% are male, average age 41.5. Top regions: California, Texas, Florida.
The average Safari (web browser) fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Safari (web browser) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Category: Technology & Electronics · Type: Product
Demographics of Safari (web browser) fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.5 |
| Estimated audience size | 5,923,110 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 731,094 | 1.12× |
| Texas | 625,554 | 1.23× |
| Florida | 498,445 | 1.24× |
| New York | 371,831 | 1.12× |
| Georgia | 221,748 | 1.22× |
| Pennsylvania | 211,387 | 1.06× |
| Illinois | 208,510 | 1.06× |
| North Carolina | 178,111 | 1× |
| Ohio | 173,333 | 0.95× |
| New Jersey | 171,798 | 1.14× |
| Virginia | 140,031 | 0.97× |
| Michigan | 136,227 | 0.88× |
| Tennessee | 135,354 | 1.14× |
| Washington | 121,290 | 1.02× |
| Massachusetts | 119,485 | 1.02× |
| Arizona | 115,484 | 0.95× |
| Maryland | 113,843 | 1.12× |
| Alabama | 109,769 | 1.33× |
| Indiana | 102,739 | 0.95× |
| Louisiana | 96,978 | 1.27× |
| Missouri | 93,557 | 0.98× |
| South Carolina | 89,889 | 1.01× |
| Colorado | 84,876 | 0.91× |
| Minnesota | 82,134 | 0.97× |
| Wisconsin | 75,196 | 0.84× |
| Kentucky | 74,048 | 1× |
| Oklahoma | 67,273 | 1.02× |
| Connecticut | 65,221 | 1.1× |
| Oregon | 63,943 | 0.94× |
| Arkansas | 61,659 | 1.26× |
| Mississippi | 60,895 | 1.25× |
| Nevada | 55,132 | 0.96× |
| Utah | 51,876 | 0.98× |
| Kansas | 41,219 | 0.88× |
| Iowa | 39,530 | 0.81× |
| Hawaii | 35,766 | 1.4× |
| Nebraska | 28,784 | 0.97× |
| Idaho | 27,674 | 0.93× |
| West Virginia | 23,844 | 0.86× |
| Rhode Island | 20,473 | 1.09× |
| New Mexico | 19,611 | 0.66× |
| Maine | 17,376 | 0.82× |
| Washington, District of Columbia | 16,443 | 0.92× |
| New Hampshire | 16,218 | 0.69× |
| Alaska | 15,606 | 1.23× |
| Delaware | 14,409 | 0.88× |
| South Dakota | 11,672 | 0.85× |
| Montana | 11,602 | 0.71× |
| North Dakota | 10,008 | 0.82× |
| Vermont | 7,500 | 0.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.47 |
| Travelling | THRILL | 1.4 |
| Career Orientation | POWER | 1.31 |
| Social Media Usage | JOY | 1.23 |
| Early Adopter Mentality | POWER | 1.21 |
| Need for Security | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Japan | 12.8% |
| Brazil | 4.7% |
See Safari (web browser) audiences in other countries
More Technology & Electronics audiences in United States
- Consumer electronics (158,752,751)
- Computers (126,377,995)
- Televisions (113,138,032)
- Mobile phones (109,042,453)
- Software (102,945,106)
How to read this data
Audience size is the estimated number of people in United States who actively search for Safari (web browser). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.