Rascasse Audience Intelligence

no country for old men Audience in United States

A data profile of the people who buy, follow and care about no country for old men in United States — modelled from more than twelve digital signal sources. no country for old men has an estimated audience of 3,620,618 people in United States.

#4among Thriller in United States#338among Movie / TV Show / Series in United States#1036in Movies & TV

The average no country for old men fan in United States is 30.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michelle Dockery, Band of Brothers, Cloverfield, with strongest over-indexing on Michelle Dockery (247.86× the country average).

Demographically, the no country for old men audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical no country for old men fan in United States is more female, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Michelle Dockery.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the no country for old men profile in United States.

Audience size
3.6M
in United States
Gender
55.4%♀
44.6% male
Age
30.4
average years
Country rank
#8759
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of no country for old men viewers

55.4% are female, 44.6% are male, average age 30.4.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for no country for old men audience in United States
MetricValue
Female55.4%
Male44.6%
Average age30.4
Estimated audience size3,620,618
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the no country for old men audience in United States
Age bracketShare%
16-1955%
20-2910%
30-3911%
40-4916%
50+9%
Fig. 04

Worldwide distribution

34.8%

of the worldwide no country for old men audience comes from United States.

Worldwide audience distribution share by country for no country for old men
CountryShare
United States34.8%
United Kingdom6.4%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the no country for old men audience in United States is strongest.

Fig. 05

Top regions by affinity

no country for old men fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.29×
02New Mexico~20K1.21×
03Colorado~70K1.20×
04Oregon~50K1.20×
05Montana~10K1.19×
06Oklahoma~50K1.17×
07Idaho~20K1.16×
08Arizona~80K1.15×
09California~400K1.14×
10Washington~80K1.14×
11Texas~300K1.13×
12Arkansas~30K1.10×
13Kentucky~50K1.06×
14Tennessee~70K1.05×
15Missouri~60K1.04×
16Kansas~30K1.04×
17Massachusetts~70K1.03×
18Minnesota~50K1.03×
19Illinois~100K1.02×
20Nebraska~20K1.02×
21Alaska~8K1.01×
22Indiana~70K1.00×
23Iowa~30K1.00×
24Maine~10K1.00×
25Nevada~30K0.99×
26North Dakota~7K0.98×
27Wisconsin~50K0.97×
28Connecticut~30K0.97×
29New Hampshire~10K0.97×
30Vermont~6K0.97×
31Rhode Island~10K0.96×
32New York~200K0.95×
33Pennsylvania~100K0.94×
34Ohio~100K0.94×
35North Carolina~100K0.94×
36South Dakota~8K0.94×
37Michigan~90K0.93×
38West Virginia~20K0.93×
39Georgia~100K0.92×
40Virginia~80K0.92×
41Alabama~40K0.91×
42South Carolina~50K0.89×
43Louisiana~40K0.89×
44New Jersey~80K0.85×
45Maryland~50K0.85×
46Washington, District of Columbia~9K0.85×
47Mississippi~20K0.82×
48Florida~200K0.79×
49Delaware~8K0.78×
50Hawaii~10K0.77×
Fig. 06

Affinity by region

Affinity by region — no country for old men, United States
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the no country for old men audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for no country for old men audience
#·InterestCategoryAffinity×
01WolfPackMovies & TV277.07×
02Michelle DockeryMovies & TV247.86×
03CloverfieldMovies & TV194.78×
04John BarrowmanMovies & TV99.70×
05Band of BrothersMovies & TV88.23×
06Orphan BlackMovies & TV87.60×
07Julie WaltersMovies & TV87.01×
08Enemy at the GatesMovies & TV65.66×
0910 Cloverfield LaneMovies & TV50.69×
10Michael CeraMovies & TV41.43×
11RiverdaleMovies & TV32.66×
12Jessica ChastainMovies & TV32.53×
13Rita WilsonMovies & TV32.01×
14Javier BardemMovies & TV26.65×
15Big Little Lies (TV series)Movies & TV25.89×
16Jennifer ConnellyMovies & TV22.76×
17Cate BlanchettMovies & TV21.92×
18Obsessed (2009 film)Movies & TV20.00×
19Alvin and the ChipmunksMusic & Radio20.00×
20Anne HathawayMovies & TV10.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the no country for old men audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by no country for old men audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.83×
IndulgenceJOY1.49×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by no country for old men audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
ExtroversionTHRILL0.71×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does no country for old men have in United States?

no country for old men has an estimated audience of 3,620,618 people in United States, concentrated in California and Texas.

02

What is the gender split and age of no country for old men viewers?

55.4% of no country for old men fans are female, 44.6% are male, with an average age of 30.4 years.

03

Which brands do no country for old men fans like most?

no country for old men fans show strongest brand affinity for Michelle Dockery (247.86×), Band of Brothers (88.23×), and Cloverfield (194.78×) over the country average.

04

Where do no country for old men fans live in United States?

no country for old men fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do no country for old men fans also like?

Beyond no country for old men itself, the audience over-indexes on Band of Brothers (88.23×), Cloverfield (194.78×), WolfPack (277.07×), and Orphan Black (87.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for no country for old men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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