Riverdale Audience in United States

Riverdale logo

Riverdale has an estimated audience of 2,387,319 people in United States. 70.6% are female, 29.4% are male, average age 27.2. Top regions: California, Texas, New York. Top brand affinities: Ginny And Georgia, no country for old men, Blades of Glory, The Jerk, Green Lantern.

The average Riverdale fan in United States is 27.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ginny And Georgia, no country for old men, Blades of Glory, with strongest over-indexing on Ginny And Georgia (21.21× the country average). Demographically, the Riverdale audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Luxury Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Riverdale fans

Demographic split for Riverdale audience in United States
MetricValue
Female70.6%
Male29.4%
Average age27.2
Estimated audience size2,387,319

Audience persona

The typical Riverdale fan in United States is more female, around 27.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Ginny And Georgia.

Top regions in United States

Top regions ranked by reach for Riverdale in United States
RegionReachAffinity
California253,6600.97×
Texas213,1651.04×
New York190,6791.43×
Florida145,8720.9×
Georgia126,2721.72×
Illinois95,5111.2×
Pennsylvania73,9630.92×
New Jersey73,5141.21×
Ohio69,8220.95×
North Carolina68,5460.95×
Michigan60,5420.97×
Tennessee57,7151.21×
Arizona53,9741.11×
Virginia52,3050.9×
Maryland47,9971.17×
Indiana46,1761.06×
Missouri45,8221.19×
Washington45,2750.95×
Utah42,1951.97×
Colorado41,5751.1×
Massachusetts39,6790.84×
Alabama38,8131.16×
Wisconsin33,6700.94×
Louisiana33,5921.09×
Kentucky33,3591.11×
South Carolina32,3690.9×
Minnesota30,8250.9×
Oklahoma27,7041.05×
Oregon26,5950.97×
Arkansas24,0661.22×
Connecticut22,0700.92×
Mississippi19,5891×
Nevada19,5780.85×
Iowa18,3990.94×
Kansas17,1520.91×
Idaho10,9560.92×
Nebraska10,8490.91×
West Virginia10,3870.93×
New Mexico10,2250.85×
New Hampshire7,6690.82×
Hawaii7,0210.68×
Maine6,7990.8×
Rhode Island6,2000.82×
Washington, District of Columbia5,9170.82×
Montana5,5360.84×
North Dakota5,0091.02×
Delaware4,8970.74×
Alaska4,7970.94×
South Dakota4,6290.84×
Vermont3,1820.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Riverdale audience
BrandAffinityCategory
Ginny And Georgia21.21×Movies & TV
no country for old men32.66×Movies & TV
Blades of Glory46.68×Movies & TV
The Jerk63.2×Movies & TV
Green Lantern19.24×Movies & TV
All American21.98×Movies & TV
Rushmore49.86×Movies & TV
Cast Away37.96×Movies & TV
Chicago Fire (TV series)16.94×Movies & TV
Kim Possible17.78×Movies & TV
Hancock (film)20.2×Movies & TV
The Inbetweeners38.08×Movies & TV
The Outsiders9.97×Movies & TV
Josh Brolin9.18×Movies & TV
Napoleon Dynamite9.21×Movies & TV
Grammarly10.59×Business & Career
Bruce Almighty18.28×Movies & TV
Better Call Saul8.82×Movies & TV
The Wire8.36×Movies & TV
The Da Vinci Code (film)20.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Riverdale audience
TraitClusterScore
Luxury OrientationPREMIUM2.74
TraditionCONSERVATISM1.39
SustainabilityBALANCE1.22
Pet OwnershipJOY1.22
LGBTQ+ IdentityOPEN1.18
PatriotismCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Riverdale
CountryShare
United States32.4%
Brazil10.5%
Germany5.4%

See Riverdale audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Riverdale have in United States?

Riverdale has an estimated audience of 2,387,319 people in United States, concentrated in California and Texas.

What is the gender split and age of Riverdale fans?

70.6% of Riverdale fans are female, 29.4% are male, with an average age of 27.2 years.

Which brands do Riverdale fans like most?

Riverdale fans show strongest brand affinity for Ginny And Georgia (21.21×), no country for old men (32.66×), and Blades of Glory (46.68×) over the country average.

Where do Riverdale fans live in United States?

Riverdale fans in United States are most concentrated in California (reach 253,660), Texas (reach 213,165), and New York (reach 190,679). These three regions account for the largest share of the active audience.

What other brands do Riverdale fans also like?

Beyond Riverdale itself, the audience over-indexes on no country for old men (32.66×), Blades of Glory (46.68×), The Jerk (63.2×), and Green Lantern (19.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Riverdale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.