Rascasse Audience Intelligence

Riverdale Audience in United States

A data profile of the people who buy, follow and care about Riverdale in United States — modelled from more than twelve digital signal sources. Riverdale has an estimated audience of 2,429,596 people in United States.

#199among TV series in United States#658among Movie / TV Show / Series in United States#1776in Movies & TV

The average Riverdale fan in United States is 27.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include no country for old men, The Jerk, Blades of Glory, with strongest over-indexing on no country for old men (32.66× the country average).

Demographically, the Riverdale audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Riverdale fan in United States is more female, around 27.2 years old, with strong Design Affinity tendencies and a notable affinity for no country for old men.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riverdale profile in United States.

Audience size
2.4M
in United States
Gender
70.6%♀
29.4% male
Age
27.2
average years
Country rank
#12177
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riverdale viewers

70.6% are female, 29.4% are male, average age 27.2.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Riverdale audience in United States
MetricValue
Female70.6%
Male29.4%
Average age27.2
Estimated audience size2,429,596
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Riverdale audience in United States
Age bracketShare%
16-1958%
20-2919%
30-3911%
40-498%
50+4%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Riverdale audience comes from United States.

Worldwide audience distribution share by country for Riverdale
CountryShare
United States30.5%
Brazil9.9%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riverdale audience in United States is strongest.

Fig. 05

Top regions by affinity

Riverdale fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K2.08×
02Georgia~100K1.92×
03New York~200K1.56×
04New Jersey~80K1.33×
05Illinois~100K1.27×
06Arkansas~20K1.23×
07Tennessee~60K1.17×
08Missouri~40K1.16×
09Alabama~40K1.16×
10North Dakota~6K1.16×
11Maryland~50K1.12×
12Kentucky~30K1.10×
13Arizona~50K1.08×
14Louisiana~30K1.08×
15Colorado~40K1.06×
16Indiana~40K1.02×
17Oklahoma~30K1.02×
18Mississippi~20K1.02×
19Alaska~5K1.02×
20West Virginia~10K0.97×
21Texas~200K0.96×
22Oregon~30K0.96×
23Iowa~20K0.96×
24Michigan~60K0.94×
25Nebraska~10K0.93×
26Idaho~10K0.93×
27Ohio~70K0.92×
28Connecticut~20K0.92×
29California~200K0.91×
30North Carolina~70K0.91×
31Wisconsin~30K0.91×
32Washington~40K0.90×
33Kansas~20K0.90×
34Florida~100K0.88×
35Pennsylvania~70K0.88×
36South Carolina~30K0.88×
37Minnesota~30K0.87×
38New Mexico~10K0.87×
39South Dakota~5K0.87×
40Virginia~50K0.86×
41Montana~6K0.85×
42Rhode Island~6K0.84×
43Nevada~20K0.83×
44New Hampshire~8K0.83×
45Massachusetts~40K0.82×
46Washington, District of Columbia~6K0.81×
47Vermont~3K0.81×
48Maine~7K0.80×
49Delaware~5K0.79×
50Hawaii~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Riverdale, United States
0.71×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riverdale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riverdale audience
#·InterestCategoryAffinity×
01The JerkMovies & TV63.20×
02RushmoreMovies & TV49.86×
03Blades of GloryMovies & TV46.68×
04The InbetweenersMovies & TV38.08×
05Cast AwayMovies & TV37.96×
06no country for old menMovies & TV32.66×
07All AmericanMovies & TV21.98×
08Ginny And GeorgiaMovies & TV21.21×
09Hancock (film)Movies & TV20.20×
10Green LanternMovies & TV19.24×
11Bruce AlmightyMovies & TV18.28×
12Kim PossibleMovies & TV17.78×
13Chicago Fire (TV series)Movies & TV16.94×
14Bob's BurgersMovies & TV12.82×
15GrammarlyBusiness & Career10.59×
16The OutsidersMovies & TV9.97×
17Napoleon DynamiteMovies & TV9.21×
18Josh BrolinMovies & TV9.18×
19Better Call SaulMovies & TV8.82×
20The WireMovies & TV8.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riverdale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riverdale audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.02×
Luxury OrientationPREMIUM1.00×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riverdale audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.51×
PatriotismCONSERVATISM0.52×
Community OrientationOPEN0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riverdale have in United States?

Riverdale has an estimated audience of 2,429,596 people in United States, concentrated in California and New York.

02

What is the gender split and age of Riverdale viewers?

70.6% of Riverdale fans are female, 29.4% are male, with an average age of 27.2 years.

03

Which brands do Riverdale fans like most?

Riverdale fans show strongest brand affinity for no country for old men (32.66×), The Jerk (63.2×), and Blades of Glory (46.68×) over the country average.

04

Where do Riverdale fans live in United States?

Riverdale fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Riverdale fans also like?

Beyond Riverdale itself, the audience over-indexes on The Jerk (63.2×), Blades of Glory (46.68×), Ginny And Georgia (21.21×), and All American (21.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Riverdale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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