The Wire Audience in United States

The Wire logo

The Wire has an estimated audience of 4,244,467 people in United States. 47.2% are female, 52.8% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Fox News Channel, Rock music, Benjamin Netanyahu, Arizona, CNN.

The average The Wire fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fox News Channel, Rock music, Benjamin Netanyahu, with strongest over-indexing on Fox News Channel (1.92× the country average). Demographically, the The Wire audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Wire fans

Demographic split for The Wire audience in United States
MetricValue
Female47.2%
Male52.8%
Average age40.1
Estimated audience size4,244,467

Audience persona

The typical The Wire fan in United States is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for The Wire in United States
RegionReachAffinity
California463,5220.99×
Texas360,0980.99×
New York318,7611.34×
Florida257,5310.9×
Pennsylvania186,9241.31×
Illinois181,6341.28×
Georgia159,9661.22×
North Carolina148,2191.16×
Ohio145,2661.11×
Maryland139,5731.91×
New Jersey137,2871.27×
Virginia127,9501.24×
Michigan124,7071.12×
Massachusetts113,9031.36×
Washington85,7791.01×
Tennessee85,127
Arizona80,1990.93×
Indiana76,7700.99×
South Carolina68,7181.08×
Missouri68,609
Louisiana64,8901.19×
Alabama63,6511.07×
Colorado62,2390.93×
Wisconsin60,0940.94×
Minnesota59,4160.98×
Connecticut54,7361.29×
Kentucky50,9830.96×
Oregon46,4160.95×
Nevada39,0860.95×
Oklahoma37,6480.8×
Mississippi35,4291.01×
Arkansas31,1270.89×
Kansas28,2740.85×
Iowa27,7830.79×
Utah26,2840.69×
Washington, District of Columbia20,6951.62×
Nebraska18,6790.88×
Rhode Island15,2471.13×
New Hampshire15,1850.91×
West Virginia14,5760.74×
New Mexico14,1030.66×
Delaware13,9821.19×
Idaho13,9130.65×
Maine13,3630.88×
Hawaii11,8120.65×
Montana8,7270.74×
Vermont6,8110.91×
Alaska6,7020.74×
North Dakota5,8540.67×
South Dakota5,7480.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wire audience
BrandAffinityCategory
Fox News Channel1.92×Movies & TV
Rock music1.85×Music & Radio
Benjamin Netanyahu4.93×Politics & Society
Arizona3.03×Travel & Leisure
CNN1.79×Movies & TV
Michigan2.75×Travel & Leisure
United States Postal Service2.02×Business & Career
Election2.74×Politics & Society
Bank of America1.95×Business & Career
Gateway Pundit4.09×News
Florida1.76×Travel & Leisure
Opinion poll4.19×News
Political campaign3.97×Politics & Society
Friendship1.61×Kids & Family
United States Senate2.71×Politics & Society
South Carolina2.51×Travel & Leisure
Breaking news1.57×Movies & TV
AutoZone1.7×Cars & Mobility
Fundraising2.55×Business & Career
The Gilded Age2.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wire audience
TraitClusterScore
PatriotismCONSERVATISM1.31
Urban LifestyleOPEN1.3
ExtroversionTHRILL1.23
Social Media UsageJOY1.22
TraditionCONSERVATISM1.17
Need for SecurityCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for The Wire
CountryShare
United States30.9%
United Kingdom11.8%
India6.0%

See The Wire audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Wire have in United States?

The Wire has an estimated audience of 4,244,467 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wire fans?

47.2% of The Wire fans are female, 52.8% are male, with an average age of 40.1 years.

Which brands do The Wire fans like most?

The Wire fans show strongest brand affinity for Fox News Channel (1.92×), Rock music (1.85×), and Benjamin Netanyahu (4.93×) over the country average.

Where do The Wire fans live in United States?

The Wire fans in United States are most concentrated in California (reach 463,522), Texas (reach 360,098), and New York (reach 318,761). These three regions account for the largest share of the active audience.

What other brands do The Wire fans also like?

Beyond The Wire itself, the audience over-indexes on Rock music (1.85×), Benjamin Netanyahu (4.93×), Arizona (3.03×), and CNN (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.