The Wire Audience in Germany

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The Wire has an estimated audience of 473,860 people in Germany. 45.8% are female, 54.2% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bad Banks, Google Maps, Iceage, Wire, Hornbach.

The average The Wire fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bad Banks, Google Maps, Iceage, with strongest over-indexing on Bad Banks (74.4× the country average). Demographically, the The Wire audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Wire fans

Demographic split for The Wire audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age39.8
Estimated audience size473,860

Audience persona

The typical The Wire fan in Germany is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Bad Banks.

Top regions in Germany

Top regions ranked by reach for The Wire in Germany
RegionReachAffinity
Nordrhein-Westfalen121,8961.18×
Bayern73,2380.96×
Baden-Württemberg61,4920.95×
Hessen48,3381.34×
Niedersachsen43,3260.94×
Berlin39,2081.85×
Rheinland-Pfalz23,1480.97×
Sachsen17,2480.74×
Schleswig-Holstein16,4810.97×
Hamburg14,5811.36×
Brandenburg10,6400.72×
Sachsen-Anhalt7,6160.62×
Thüringen7,2110.6×
Bremen5,4291.34×
Mecklenburg-Vorpommern5,3620.59×
Saarland5,0150.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wire audience
BrandAffinityCategory
Bad Banks74.4×Movies & TV
Google Maps3.94×Internet & Social Media
Iceage10.88×Music & Radio
Wire11.13×Technology & Electronics
Hornbach2.85×Shopping
ADAC3.39×Cars & Mobility
Caravan7.74×Music & Radio
Spiegel Online1.88×News
Aral AG2.1×Cars & Mobility
Wetter.com2.03×Home & Garden
Bild1.56×News
Mechanical engineering2.56×Business & Career
Globus Baumarkt1.87×Shopping
Der Tagesspiegel2.75×News
Roland Kaiser2.58×Music & Radio
U.K.7.74×Music & Radio
EBay1.66×Shopping
Wrench3.79×Home & Garden
Schlager music2.26×Music & Radio
Florian Silbereisen2.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wire audience
TraitClusterScore
Need for SecurityCONSERVATISM1.43
Early Adopter MentalityPOWER1.41
TraditionCONSERVATISM1.36
Risk AppetiteTHRILL1.34
PatriotismCONSERVATISM1.25
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for The Wire
CountryShare
United States30.9%
United Kingdom11.8%
India6.0%

See The Wire audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does The Wire have in Germany?

The Wire has an estimated audience of 473,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of The Wire fans?

45.8% of The Wire fans are female, 54.2% are male, with an average age of 39.8 years.

Which brands do The Wire fans like most?

The Wire fans show strongest brand affinity for Bad Banks (74.4×), Google Maps (3.94×), and Iceage (10.88×) over the country average.

Where do The Wire fans live in Germany?

The Wire fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,896), Bayern (reach 73,238), and Baden-Württemberg (reach 61,492). These three regions account for the largest share of the active audience.

What other brands do The Wire fans also like?

Beyond The Wire itself, the audience over-indexes on Google Maps (3.94×), Iceage (10.88×), Wire (11.13×), and Hornbach (2.85×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Wire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.