Rascasse Audience Intelligence

The Wire Audience in Germany

A data profile of the people who buy, follow and care about The Wire in Germany — modelled from more than twelve digital signal sources. The Wire has an estimated audience of 500,382 people in Germany.

#212among TV series in Germany#624among Movie / TV Show / Series in Germany#1825in Movies & TV

The average The Wire fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bad Banks, Google Maps, Iceage, with strongest over-indexing on Bad Banks (74.4× the country average).

Demographically, the The Wire audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Wire fan in Germany is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Bad Banks.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wire profile in Germany.

Audience size
500K
in Germany
Gender
45.8%♀
54.2% male
Age
39.8
average years
Country rank
#11738
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wire viewers

45.8% are female, 54.2% are male, average age 39.8.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for The Wire audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age39.8
Estimated audience size500,382
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the The Wire audience in Germany
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.4%

of the worldwide The Wire audience comes from Germany.

Worldwide audience distribution share by country for The Wire
CountryShare
United States29.4%
United Kingdom11.6%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wire audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Wire fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.72×
02Hamburg~10K1.35×
03Bremen~5K1.32×
04Hessen~50K1.26×
05Nordrhein-Westfalen~100K1.16×
06Rheinland-Pfalz~20K0.98×
07Schleswig-Holstein~20K0.98×
08Niedersachsen~40K0.97×
09Baden-Württemberg~60K0.95×
10Bayern~70K0.94×
11Saarland~5K0.92×
12Sachsen~20K0.75×
13Brandenburg~10K0.75×
14Sachsen-Anhalt~8K0.69×
15Mecklenburg-Vorpommern~6K0.68×
16Thüringen~8K0.67×
Fig. 06

Affinity by region

Affinity by region — The Wire, Germany
0.67×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wire audience
#·InterestCategoryAffinity×
01Bad BanksMovies & TV74.40×
02WireTechnology & Electronics11.13×
03IceageMusic & Radio10.88×
04CaravanMusic & Radio7.74×
05U.K.Music & Radio7.74×
06Google MapsInternet & Social Media3.94×
07WrenchHome & Garden3.79×
08ADACCars & Mobility3.39×
09Creative CommonsTechnology & Electronics3.31×
10HornbachShopping2.85×
11Der TagesspiegelNews2.75×
12Florian SilbereisenMusic & Radio2.63×
13Roland KaiserMusic & Radio2.58×
14Mechanical engineeringBusiness & Career2.56×
15Schlager musicMusic & Radio2.26×
16ZDFMovies & TV1.96×
17FOCUS OnlineNews1.94×
18EBayShopping1.66×
19BildNews1.56×
20Obi (store)Shopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wire audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.53×
DIY MentalityTHRILL1.30×
TraditionCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wire audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.40×
Early Adopter MentalityPOWER0.45×
MindfulnessBALANCE0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wire have in Germany?

The Wire has an estimated audience of 500,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Wire viewers?

45.8% of The Wire fans are female, 54.2% are male, with an average age of 39.8 years.

03

Which brands do The Wire fans like most?

The Wire fans show strongest brand affinity for Bad Banks (74.4×), Google Maps (3.94×), and Iceage (10.88×) over the country average.

04

Where do The Wire fans live in Germany?

The Wire fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Wire fans also like?

Beyond The Wire itself, the audience over-indexes on Google Maps (3.94×), Iceage (10.88×), Wire (11.13×), and Hornbach (2.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See The Wire audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Wire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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