The Wire Audience in Germany

The Wire has an estimated audience of 473,860 people in Germany. 45.8% are female, 54.2% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bad Banks, Google Maps, Iceage, Wire, Hornbach.
The average The Wire fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bad Banks, Google Maps, Iceage, with strongest over-indexing on Bad Banks (74.4× the country average). Demographically, the The Wire audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Wire fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 39.8 |
| Estimated audience size | 473,860 |
Audience persona
The typical The Wire fan in Germany is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Bad Banks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,896 | 1.18× |
| Bayern | 73,238 | 0.96× |
| Baden-Württemberg | 61,492 | 0.95× |
| Hessen | 48,338 | 1.34× |
| Niedersachsen | 43,326 | 0.94× |
| Berlin | 39,208 | 1.85× |
| Rheinland-Pfalz | 23,148 | 0.97× |
| Sachsen | 17,248 | 0.74× |
| Schleswig-Holstein | 16,481 | 0.97× |
| Hamburg | 14,581 | 1.36× |
| Brandenburg | 10,640 | 0.72× |
| Sachsen-Anhalt | 7,616 | 0.62× |
| Thüringen | 7,211 | 0.6× |
| Bremen | 5,429 | 1.34× |
| Mecklenburg-Vorpommern | 5,362 | 0.59× |
| Saarland | 5,015 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Banks | 74.4× | Movies & TV |
| Google Maps | 3.94× | Internet & Social Media |
| Iceage | 10.88× | Music & Radio |
| Wire | 11.13× | Technology & Electronics |
| Hornbach | 2.85× | Shopping |
| ADAC | 3.39× | Cars & Mobility |
| Caravan | 7.74× | Music & Radio |
| Spiegel Online | 1.88× | News |
| Aral AG | 2.1× | Cars & Mobility |
| Wetter.com | 2.03× | Home & Garden |
| Bild | 1.56× | News |
| Mechanical engineering | 2.56× | Business & Career |
| Globus Baumarkt | 1.87× | Shopping |
| Der Tagesspiegel | 2.75× | News |
| Roland Kaiser | 2.58× | Music & Radio |
| U.K. | 7.74× | Music & Radio |
| EBay | 1.66× | Shopping |
| Wrench | 3.79× | Home & Garden |
| Schlager music | 2.26× | Music & Radio |
| Florian Silbereisen | 2.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.43 |
| Early Adopter Mentality | POWER | 1.41 |
| Tradition | CONSERVATISM | 1.36 |
| Risk Appetite | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| United Kingdom | 11.8% |
| India | 6.0% |
See The Wire audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The Wire have in Germany?
The Wire has an estimated audience of 473,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Wire fans?
45.8% of The Wire fans are female, 54.2% are male, with an average age of 39.8 years.
Which brands do The Wire fans like most?
The Wire fans show strongest brand affinity for Bad Banks (74.4×), Google Maps (3.94×), and Iceage (10.88×) over the country average.
Where do The Wire fans live in Germany?
The Wire fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,896), Bayern (reach 73,238), and Baden-Württemberg (reach 61,492). These three regions account for the largest share of the active audience.
What other brands do The Wire fans also like?
Beyond The Wire itself, the audience over-indexes on Google Maps (3.94×), Iceage (10.88×), Wire (11.13×), and Hornbach (2.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Wire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.