Iceage Audience in Germany
Iceage has an estimated audience of 1,390,503 people in Germany. 38.0% are female, 62.0% are male, average age 43.7. Top brand affinities: Oral, Kazakhstan, University of Colorado Denver, Pillow, Unique Gifts, Oliver Kahn.
Top brand affinities include Oral, Kazakhstan, University of Colorado Denver, Pillow, with strongest over-indexing on Oral, Kazakhstan (20× the country average). Demographically, the Iceage audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Iceage fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 43.7 |
| Estimated audience size | 1,390,503 |
Audience persona
The typical Iceage fan in Germany is more male, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Oral, Kazakhstan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oral, Kazakhstan | 20× | Travel & Leisure |
| University of Colorado Denver | 43.91× | Business & Career |
| Pillow | 1.69× | Home & Garden |
| Unique Gifts | 1.53× | Shopping |
| Oliver Kahn | 3.47× | Sports |
| VfL Wolfsburg | 1.53× | Sports |
| Israel | 1.69× | Travel & Leisure |
| Business English | 2.21× | Business & Career |
| Corfu (regional unit) | 2.18× | Travel & Leisure |
| Stucco | 1.57× | Home & Garden |
| Home Delivery | 1.54× | Food & Beverages |
| Coworking | 2.14× | Business & Career |
| Sixx | 1.6× | Movies & TV |
| Keeper (password manager) | 2.06× | Technology & Electronics |
| Eden Lake | 2.23× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 1.95× | Politics & Society |
| Vocal harmony | 3.36× | Music & Radio |
| Women's empowerment | 1.61× | Politics & Society |
| The Knot (Website) | 3.88× | Kids & Family |
| Eurosport 1 | 6.49× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.75 |
| DIY Mentality | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.42 |
| Need for Security | CONSERVATISM | 1.42 |
| Individualism | JOY | 1.39 |
| Quality Awareness | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Germany | 12.8% |
| Spain | 7.6% |
See Iceage audiences in other countries
More New wave audiences in Germany
- SPRINTS (970,069)
- Home Front (409,238)
- Merchandise (367,592)
- HighSchool (313,204)
- BODEGA (277,121)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iceage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.