Iceage Audience in Germany
Iceage has an estimated audience of 1,390,503 people in Germany. 38.0% are female, 62.0% are male, average age 43.7. Top brand affinities: Baby Shoes, James McAvoy, Petróleo, Jim Parsons, Katharine McPhee.
Top brand affinities include Baby Shoes, James McAvoy, Petróleo, with strongest over-indexing on Baby Shoes (227.66× the country average). Demographically, the Iceage audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Iceage fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 43.7 |
| Estimated audience size | 1,390,503 |
Audience persona
The typical Iceage fan in Germany is more male, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Baby Shoes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby Shoes | 227.66× | Kids & Family |
| James McAvoy | 80.07× | Movies & TV |
| Petróleo | 82.71× | Cars & Mobility |
| Jim Parsons | 39.48× | Movies & TV |
| Katharine McPhee | 56.32× | Movies & TV |
| Ornamental plant | 4.37× | Home & Garden |
| Tagesschau | 2.3× | Movies & TV |
| Transfermarkt | 3.1× | Sports |
| FRITZ!Box | 3.27× | Technology & Electronics |
| Hygiene | 3.31× | Beauty & Wellness |
| Melissa Joan Hart | 20× | Movies & TV |
| Digi-Key | 26.29× | Technology & Electronics |
| Stacey Dash | 20× | Fashion & Accessoires |
| Aluminium | 4.52× | Home & Garden |
| Google Maps | 2.18× | Internet & Social Media |
| The Wire | 11.86× | Movies & TV |
| Arctic Monkeys | 17.56× | Music & Radio |
| Pets | 1.5× | Pets & Animals |
| Maine Coon | 3.64× | Pets & Animals |
| Netto Marken-Discount | 1.79× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.75 |
| DIY Mentality | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.42 |
| Need for Security | CONSERVATISM | 1.42 |
| Individualism | JOY | 1.39 |
| Quality Awareness | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Germany | 12.8% |
| Spain | 7.6% |
See Iceage audiences in other countries
More New wave audiences in Germany
- SPRINTS (970,069)
- Home Front (409,238)
- Merchandise (367,592)
- HighSchool (313,204)
- BODEGA (277,121)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iceage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.