U.K. Audience in Germany
U.K. has an estimated audience of 832,675 people in Germany. 24.1% are female, 75.9% are male, average age 49.6. Top brand affinities: Franz Zappa, Jethro Tull (band), Bruce Springsteen, Scorpions (band), Eddie Van Halen.
Top brand affinities include Franz Zappa, Jethro Tull (band), Bruce Springsteen, with strongest over-indexing on Franz Zappa (219.64× the country average). Demographically, the U.K. audience skews more male with an average age of 49.6, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of U.K. fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 49.6 |
| Estimated audience size | 832,675 |
Audience persona
The typical U.K. fan in Germany is more male, around 49.6 years old, with strong Tradition tendencies and a notable affinity for Franz Zappa.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Franz Zappa | 219.64× | Music & Radio |
| Jethro Tull (band) | 82.77× | Music & Radio |
| Bruce Springsteen | 18.36× | Music & Radio |
| Scorpions (band) | 18.08× | Music & Radio |
| Eddie Van Halen | 57.49× | Music & Radio |
| Robin Williams | 20× | Movies & TV |
| David Gilmour | 27.93× | Music & Radio |
| Kevin Smith | 85.15× | Movies & TV |
| Supertramp | 48.07× | Music & Radio |
| Alice Cooper (band) | 22.23× | Music & Radio |
| Phil Collins | 11.91× | Music & Radio |
| Bob Dylan | 15.75× | Music & Radio |
| Deep Purple | 23.1× | Music & Radio |
| Porcupine Tree | 105.3× | Music & Radio |
| Beck | 18.91× | Music & Radio |
| Alanis Morissette | 27.58× | Music & Radio |
| Monuments | 43.52× | Music & Radio |
| Nick Cave | 24.75× | Music & Radio |
| Kate Bush | 18.91× | Music & Radio |
| Joan Baez | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.02 |
| Patriotism | CONSERVATISM | 1.48 |
| Community Orientation | OPEN | 1.44 |
| Early Adopter Mentality | POWER | 1.41 |
| Spirituality | BALANCE | 1.31 |
| Need for Security | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.9% |
| United States | 18.9% |
| India | 8.4% |
See U.K. audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Herbert Grönemeyer (2,681,986)
- Tom Kaulitz (2,246,941)
How to read this data
Audience size is the estimated number of people in Germany who actively search for U.K.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.