U.K. Audience in Germany
U.K. has an estimated audience of 832,675 people in Germany. 24.1% are female, 75.9% are male, average age 49.6. Top brand affinities: Israel, Dog breed, Oliver Kahn, KLIX (AM), D-Edge.
Top brand affinities include Israel, Dog breed, Oliver Kahn, with strongest over-indexing on Israel (21.77× the country average). Demographically, the U.K. audience skews more male with an average age of 49.6, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of U.K. fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 49.6 |
| Estimated audience size | 832,675 |
Audience persona
The typical U.K. fan in Germany is more male, around 49.6 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 21.77× | Travel & Leisure |
| Dog breed | 6.39× | Pets & Animals |
| Oliver Kahn | 15.73× | Sports |
| KLIX (AM) | 10.31× | Music & Radio |
| D-Edge | 219.64× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 19.79× | Literature |
| Hormones: The Series | 20.08× | Movies & TV |
| JibJab | 27.93× | Internet & Social Media |
| Whataburger | 12.13× | Food & Beverages |
| Goosebumps (film) | 17.6× | Movies & TV |
| Hudson, New York | 11.07× | Travel & Leisure |
| Magazine (band) | 8.99× | Music & Radio |
| Pediatric Hematology and Oncology | 16.09× | Health |
| Artistic inspiration | 2.11× | Arts & Culture |
| Kodiak, Alaska | 25.5× | Travel & Leisure |
| Corona (band) | 3.96× | Music & Radio |
| Unique Gifts | 2.09× | Shopping |
| VfL Wolfsburg | 2.54× | Sports |
| Scratching post | 8.5× | Pets & Animals |
| Ho, Ghana | 6.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.02 |
| Patriotism | CONSERVATISM | 1.48 |
| Community Orientation | OPEN | 1.44 |
| Early Adopter Mentality | POWER | 1.41 |
| Spirituality | BALANCE | 1.31 |
| Need for Security | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.9% |
| United States | 18.9% |
| India | 8.4% |
See U.K. audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
How to read this data
Audience size is the estimated number of people in Germany who actively search for U.K.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.