Mechanical engineering Audience in Germany
Mechanical engineering has an estimated audience of 8,451,794 people in Germany. 27.5% are female, 72.5% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern.
The average Mechanical engineering fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Demographically, the Mechanical engineering audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Category: Business & Career · Type: Topic
Demographics of Mechanical engineering fans
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 39.4 |
| Estimated audience size | 8,451,794 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,235,888 | 1.21× |
| Baden-Württemberg | 1,919,525 | 1.66× |
| Bayern | 1,808,102 | 1.33× |
| Niedersachsen | 1,093,664 | 1.33× |
| Hessen | 794,648 | 1.23× |
| Rheinland-Pfalz | 462,831 | 1.09× |
| Sachsen | 392,230 | 0.95× |
| Schleswig-Holstein | 262,386 | 0.86× |
| Berlin | 236,447 | 0.63× |
| Thüringen | 221,123 | 1.03× |
| Sachsen-Anhalt | 184,756 | 0.84× |
| Hamburg | 181,108 | 0.95× |
| Brandenburg | 144,324 | 0.55× |
| Saarland | 103,904 | 1× |
| Mecklenburg-Vorpommern | 67,048 | 0.42× |
| Bremen | 66,064 | 0.91× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.69 |
| DIY Mentality | THRILL | 1.49 |
| Patriotism | CONSERVATISM | 1.38 |
| Career Orientation | POWER | 1.34 |
| Quality Awareness | PREMIUM | 1.31 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Germany | 6.8% |
| Brazil | 4.3% |
See Mechanical engineering audiences in other countries
- Mechanical engineering — United States
- Mechanical engineering — United Kingdom
- Mechanical engineering — France
- Mechanical engineering — Italy
- Mechanical engineering — Spain
- Mechanical engineering — Brazil
- Mechanical engineering — Japan
- Mechanical engineering — South Korea
- Mechanical engineering — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mechanical engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.