A data profile of the people who buy, follow and care about Mechanical engineering in India — modelled from more than twelve digital signal sources. Mechanical engineering has an estimated audience of 5,053,280 people in India.
The average Mechanical engineering fan in India is 32.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Development studies, Cars (film), Manufacturing, with strongest over-indexing on Development studies (5.09× the country average).
Demographically, the Mechanical engineering audience skews more male with an average age of 32.1, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Mechanical engineering fan in India is more male, around 32.1 years old, with strong DIY Mentality tendencies and a notable affinity for Development studies.
The key figures that characterise the Mechanical engineering profile in India.
16.8% are female, 83.2% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 16.8% |
| Male | 83.2% |
| Average age | 32.1 |
| Estimated audience size | 5,053,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Mechanical engineering audience comes from India.
| Country | Share |
|---|---|
| United States | 17.0% |
| Germany | 6.8% |
| Brazil | 4.3% |
Where the Mechanical engineering audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~400K | 1.66× | |
| 02 | Gujarat | ~200K | 1.61× | |
| 03 | Tamil Nadu | ~200K | 1.60× | |
| 04 | Jharkhand | ~60K | 1.43× | |
| 05 | Andhra Pradesh | ~90K | 1.41× | |
| 06 | Kerala | ~100K | 1.26× | |
| 07 | Odisha | ~70K | 1.26× | |
| 08 | Bihar | ~100K | 1.20× | |
| 09 | Karnataka | ~100K | 1.14× | |
| 10 | Madhya Pradesh | ~100K | 1.10× | |
| 11 | Telangana | ~80K | 1.08× | |
| 12 | Goa | ~5K | 1.02× | |
| 13 | Uttar Pradesh | ~200K | 0.99× | |
| 14 | West Bengal | ~200K | 0.97× | |
| 15 | Chhattisgarh | ~30K | 0.97× | |
| 16 | Haryana | ~60K | 0.94× | |
| 17 | Uttarakhand | ~20K | 0.94× | |
| 18 | Punjab (region) | ~60K | 0.91× | |
| 19 | Sikkim | ~2K | 0.90× | |
| 20 | Himachal Pradesh | ~20K | 0.87× | |
| 21 | Assam | ~40K | 0.82× | |
| 22 | Nagaland | ~3K | 0.82× | |
| 23 | Arunachal Pradesh | ~3K | 0.82× | |
| 24 | Tripura | ~6K | 0.81× | |
| 25 | Manipur | ~5K | 0.80× | |
| 26 | Mizoram | ~3K | 0.78× | |
| 27 | Meghalaya | ~4K | 0.75× | |
| 28 | Jammu and Kashmir | ~20K | 0.67× | |
| 29 | Rajasthan | ~70K | 0.62× |
The strongest cross-interests of the Mechanical engineering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Development studies | Politics & Society | 5.09× | ||
| 02 | Broadcast engineering | Business & Career | 4.57× | ||
| 03 | Industrial engineering | Business & Career | 4.09× | ||
| 04 | BP | Cars & Mobility | 3.75× | ||
| 05 | Machining | Business & Career | 3.57× | ||
| 06 | Welding | Home & Garden | 3.14× | ||
| 07 | Civil engineering | Business & Career | 3.12× | ||
| 08 | Metalworking | Home & Garden | 2.73× | ||
| 09 | Systems engineering | Business & Career | 2.71× | ||
| 10 | Communication studies | Business & Career | 2.68× | ||
| 11 | Agronomy | Home & Garden | 2.27× | ||
| 12 | Tractor | Cars & Mobility | 1.95× | ||
| 13 | Cars (film) | Movies & TV | 1.89× | ||
| 14 | Environmental science | Business & Career | 1.84× | ||
| 15 | Humanities | Politics & Society | 1.81× | ||
| 16 | Political science | Business & Career | 1.79× | ||
| 17 | Manufacturing | Business & Career | 1.74× | ||
| 18 | Geography | Business & Career | 1.59× | ||
| 19 | Electricity | Home & Garden | 1.58× | ||
| 20 | H.O.M.E. | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.70× | |
| Need for Security | CONSERVATISM | 1.26× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Indulgence | JOY | 0.94× |
Mechanical engineering has an estimated audience of 5,053,280 people in India, concentrated in Maharashtra and Uttar Pradesh.
16.8% of Mechanical engineering fans are female, 83.2% are male, with an average age of 32.1 years.
Mechanical engineering fans show strongest brand affinity for Development studies (5.09×), Cars (film) (1.89×), and Manufacturing (1.74×) over the country average.
Mechanical engineering fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Mechanical engineering itself, the audience over-indexes on Cars (film) (1.89×), Manufacturing (1.74×), Communication studies (2.68×), and Broadcast engineering (4.57×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mechanical engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.