A data profile of the people who buy, follow and care about Metalworking in India — modelled from more than twelve digital signal sources. Metalworking has an estimated audience of 3,068,460 people in India.
Metalworking has an estimated audience of 3,068,460 people in India. 16.3% are female, 83.7% are male, average age 33.8. Top brand affinities: Ryan Gosling, Radio, 3D printing, Stainless steel, Mechanical engineering.
Top brand affinities include Ryan Gosling, Radio, 3D printing, with strongest over-indexing on Ryan Gosling (6.07× the country average).
Demographically, the Metalworking audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Metalworking fan in India is more male, around 33.8 years old, with strong Quality Awareness tendencies and a notable affinity for Ryan Gosling.
The key figures that characterise the Metalworking profile in India.
16.3% are female, 83.7% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 16.3% |
| Male | 83.7% |
| Average age | 33.8 |
| Estimated audience size | 3,068,460 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Metalworking audience comes from India.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 5.2% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Metalworking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 11.00× | ||
| 02 | Ryan Gosling | Movies & TV | 6.07× | ||
| 03 | 3D printing | Technology & Electronics | 5.20× | ||
| 04 | Stainless steel | Home & Garden | 4.57× | ||
| 05 | Sedan (automobile) | Cars & Mobility | 3.25× | ||
| 06 | Carpentry | Home & Garden | 3.23× | ||
| 07 | Robotics | Technology & Electronics | 3.06× | ||
| 08 | Sustainable energy | Home & Garden | 2.77× | ||
| 09 | Mechanical engineering | Business & Career | 2.73× | ||
| 10 | Knitting | Home & Garden | 2.66× | ||
| 11 | Plumbing | Home & Garden | 2.45× | ||
| 12 | Private equity | Business & Career | 2.43× | ||
| 13 | Cabinetry | Home & Garden | 2.03× | ||
| 14 | Renovation | Home & Garden | 2.03× | ||
| 15 | Innovation | Business & Career | 1.93× | ||
| 16 | Buddhism | Health | 1.70× | ||
| 17 | Refrigerator | Home & Garden | 1.67× | ||
| 18 | Activism | Politics & Society | 1.66× | ||
| 19 | Radio | Technology & Electronics | 1.62× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.57× | |
| DIY Mentality | THRILL | 2.13× | |
| Convenience Orientation | PREMIUM | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.41× | |
| Social Media Usage | JOY | 0.66× | |
| Urban Lifestyle | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Metalworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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