A data profile of the people who buy, follow and care about Metalworking in Spain — modelled from more than twelve digital signal sources. Metalworking has an estimated audience of 2,288,088 people in Spain.
Metalworking has an estimated audience of 2,288,088 people in Spain. 31.2% are female, 68.8% are male, average age 44.9. Top brand affinities: Motor oil, Cruiser (motorcycle), Innovation, Makita, Custom motorcycle.
Top brand affinities include Motor oil, Cruiser (motorcycle), Innovation, with strongest over-indexing on Motor oil (12.38× the country average).
Demographically, the Metalworking audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Metalworking fan in Spain is more male, around 44.9 years old, with strong Individualism tendencies and a notable affinity for Motor oil.
The key figures that characterise the Metalworking profile in Spain.
31.2% are female, 68.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 44.9 |
| Estimated audience size | 2,288,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Metalworking audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 5.2% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Metalworking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motor oil | Cars & Mobility | 12.38× | ||
| 02 | Khabib Nurmagomedov | Sports | 9.11× | ||
| 03 | Makita | Home & Garden | 8.09× | ||
| 04 | Cruiser (motorcycle) | Cars & Mobility | 5.27× | ||
| 05 | Portrait painting | Arts & Culture | 4.99× | ||
| 06 | Dakar Rally | Sports | 4.89× | ||
| 07 | Supermoto | Cars & Mobility | 4.58× | ||
| 08 | Vintage car | Cars & Mobility | 4.38× | ||
| 09 | Stainless steel | Home & Garden | 4.21× | ||
| 10 | Sandra Bullock | Movies & TV | 3.95× | ||
| 11 | Broadway theatre | Travel & Leisure | 3.83× | ||
| 12 | Information security | Business & Career | 3.44× | ||
| 13 | Used Cars | Cars & Mobility | 3.02× | ||
| 14 | Custom motorcycle | Cars & Mobility | 2.81× | ||
| 15 | Innovation | Business & Career | 2.73× | ||
| 16 | Handmade jewelry | Fashion & Accessoires | 2.50× | ||
| 17 | BP | Cars & Mobility | 2.25× | ||
| 18 | Uniqlo | Shopping | 2.20× | ||
| 19 | Luxury real estate | Business & Career | 2.19× | ||
| 20 | Renovation | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.25× | |
| Need for Security | CONSERVATISM | 1.88× | |
| Convenience Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Indulgence | JOY | 0.74× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Metalworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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