A data profile of the people who buy, follow and care about Custom motorcycle in Spain — modelled from more than twelve digital signal sources. Custom motorcycle has an estimated audience of 3,558,655 people in Spain.
The average Custom motorcycle fan in Spain is 39.1 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Cruiser (motorcycle), Touring motorcycle, Motorcycle helmet, with strongest over-indexing on Cruiser (motorcycle) (36.63× the country average).
Demographically, the Custom motorcycle audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Custom motorcycle fan in Spain is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Cruiser (motorcycle).
The key figures that characterise the Custom motorcycle profile in Spain.
28.0% are female, 72.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 39.1 |
| Estimated audience size | 3,558,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Custom motorcycle audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 7.9% |
| China | 6.8% |
Where the Custom motorcycle audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~800K | 1.14× | |
| 02 | Region of Murcia | ~100K | 1.09× | |
| 03 | La Rioja | ~30K | 1.09× | |
| 04 | Comunidad Valenciana | ~400K | 1.08× | |
| 05 | Castilla-La Mancha | ~100K | 1.02× | |
| 06 | Catalonia | ~600K | 1.01× | |
| 07 | Extremadura | ~80K | 0.99× | |
| 08 | Cantabria | ~40K | 0.99× | |
| 09 | Navarre | ~40K | 0.98× | |
| 10 | Galicia | ~200K | 0.97× | |
| 11 | Balearic Islands | ~100K | 0.97× | |
| 12 | Principality of Asturias | ~80K | 0.97× | |
| 13 | Castile and León | ~100K | 0.96× | |
| 14 | Aragon | ~90K | 0.96× | |
| 15 | Canary Islands | ~200K | 0.95× | |
| 16 | Basque Autonomous Country | ~100K | 0.93× | |
| 17 | Community of Madrid | ~500K | 0.89× |
The strongest cross-interests of the Custom motorcycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bobber (motorcycle) | Cars & Mobility | 39.25× | ||
| 02 | Cruiser (motorcycle) | Cars & Mobility | 36.63× | ||
| 03 | American Chopper | Cars & Mobility | 35.22× | ||
| 04 | Touring motorcycle | Cars & Mobility | 29.40× | ||
| 05 | Indian (motorcycle) | Cars & Mobility | 27.67× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 26.82× | ||
| 07 | Kawasaki | Cars & Mobility | 22.81× | ||
| 08 | Motorcycle accessories | Cars & Mobility | 22.53× | ||
| 09 | Chopper (motorcycle) | Cars & Mobility | 20.79× | ||
| 10 | Enduro motorcycle | Sports | 16.79× | ||
| 11 | Endurocross | Cars & Mobility | 15.57× | ||
| 12 | Motorcycle club | Cars & Mobility | 13.58× | ||
| 13 | KTM | Cars & Mobility | 12.49× | ||
| 14 | Freestyle Motocross | Sports | 12.32× | ||
| 15 | Harley-Davidson | Cars & Mobility | 12.19× | ||
| 16 | Ducati | Cars & Mobility | 12.08× | ||
| 17 | Motorcycle sport | Sports | 10.61× | ||
| 18 | Sport bike | Cars & Mobility | 9.52× | ||
| 19 | Motorcycling | Cars & Mobility | 8.83× | ||
| 20 | MotoGP | Sports | 6.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.67× | |
| Risk Appetite | THRILL | 1.82× | |
| Need for Security | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Mindfulness | BALANCE | 0.74× | |
| Tradition | CONSERVATISM | 0.74× |
Custom motorcycle has an estimated audience of 3,558,655 people in Spain, concentrated in Andalusia and Catalonia.
28.0% of Custom motorcycle fans are female, 72.0% are male, with an average age of 39.1 years.
Custom motorcycle fans show strongest brand affinity for Cruiser (motorcycle) (36.63×), Touring motorcycle (29.4×), and Motorcycle helmet (26.82×) over the country average.
Custom motorcycle fans in Spain are most concentrated in Andalusia (reach ~800K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Custom motorcycle itself, the audience over-indexes on Touring motorcycle (29.4×), Motorcycle helmet (26.82×), Motorcycle accessories (22.53×), and American Chopper (35.22×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Custom motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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