A data profile of the people who buy, follow and care about Harley-Davidson in Spain — modelled from more than twelve digital signal sources. Harley-Davidson has an estimated audience of 2,203,678 people in Spain.
The average Harley-Davidson fan in Spain is 39.5 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Custom motorcycle, Motorcycle accessories, Motorcycle helmet, with strongest over-indexing on Custom motorcycle (6.59× the country average).
Demographically, the Harley-Davidson audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Harley-Davidson fan in Spain is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Custom motorcycle.
The key figures that characterise the Harley-Davidson profile in Spain.
26.9% are female, 73.1% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 39.5 |
| Estimated audience size | 2,203,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide Harley-Davidson audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.4% |
| Italy | 6.7% |
| India | 6.2% |
Where the Harley-Davidson audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~300K | 1.33× | |
| 02 | Region of Murcia | ~100K | 1.32× | |
| 03 | Catalonia | ~500K | 1.25× | |
| 04 | Balearic Islands | ~80K | 1.24× | |
| 05 | Andalusia | ~500K | 1.23× | |
| 06 | Canary Islands | ~100K | 1.14× | |
| 07 | Galicia | ~100K | 1.06× | |
| 08 | Community of Madrid | ~400K | 1.01× | |
| 09 | Cantabria | ~30K | 0.92× | |
| 10 | Principality of Asturias | ~50K | 0.89× | |
| 11 | Castilla-La Mancha | ~80K | 0.88× | |
| 12 | Basque Autonomous Country | ~70K | 0.87× | |
| 13 | Extremadura | ~40K | 0.85× | |
| 14 | Aragon | ~50K | 0.83× | |
| 15 | Castile and León | ~80K | 0.80× | |
| 16 | La Rioja | ~10K | 0.80× | |
| 17 | Navarre | ~20K | 0.76× |
The strongest cross-interests of the Harley-Davidson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Criminal Minds | Movies & TV | 7.17× | ||
| 02 | Indian (motorcycle) | Cars & Mobility | 6.67× | ||
| 03 | Custom motorcycle | Cars & Mobility | 6.59× | ||
| 04 | Cruiser (motorcycle) | Cars & Mobility | 6.07× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 5.23× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 5.09× | ||
| 07 | Chopper (motorcycle) | Cars & Mobility | 5.03× | ||
| 08 | Kawasaki | Cars & Mobility | 4.14× | ||
| 09 | Motorcycle club | Cars & Mobility | 3.83× | ||
| 10 | Suzuki | Cars & Mobility | 3.64× | ||
| 11 | Motorcycle sport | Sports | 3.46× | ||
| 12 | Touring motorcycle | Cars & Mobility | 3.43× | ||
| 13 | Sport bike | Cars & Mobility | 3.16× | ||
| 14 | Motorcycling | Cars & Mobility | 2.78× | ||
| 15 | Engine | Cars & Mobility | 2.75× | ||
| 16 | MotoGP | Sports | 2.39× | ||
| 17 | Motor vehicle | Cars & Mobility | 2.19× | ||
| 18 | Automobiles | Cars & Mobility | 2.00× | ||
| 19 | SUVs | Cars & Mobility | 1.84× | ||
| 20 | Rock music | Music & Radio | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.99× | |
| Risk Appetite | THRILL | 1.65× | |
| Family Orientation | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.89× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Convenience Orientation | PREMIUM | 1.02× |
Harley-Davidson's target market in Spain covers an estimated 2,203,678 people, concentrated in Andalusia and Catalonia.
26.9% of the Harley-Davidson audience are female, 73.1% are male, with an average age of 39.5 years.
Harley-Davidson fans show strongest brand affinity for Custom motorcycle (6.59×), Motorcycle accessories (5.09×), and Motorcycle helmet (5.23×) over the country average.
Harley-Davidson fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Harley-Davidson itself, the audience over-indexes on Motorcycle accessories (5.09×), Motorcycle helmet (5.23×), Motorcycle club (3.83×), and Indian (motorcycle) (6.67×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Harley-Davidson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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