A data profile of the people who buy, follow and care about Ducati in Spain — modelled from more than twelve digital signal sources. Ducati has an estimated audience of 2,035,455 people in Spain.
The average Ducati fan in Spain is 39.0 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include MotoGP, Motorcycle club, Motorcycle accessories, with strongest over-indexing on MotoGP (3.42× the country average).
Demographically, the Ducati audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Ducati fan in Spain is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
The key figures that characterise the Ducati profile in Spain.
26.7% are female, 73.3% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 39.0 |
| Estimated audience size | 2,035,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Ducati audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 11.9% |
| Japan | 8.0% |
Where the Ducati audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.47× | |
| 02 | Comunidad Valenciana | ~300K | 1.29× | |
| 03 | Canary Islands | ~100K | 1.17× | |
| 04 | Galicia | ~100K | 1.17× | |
| 05 | Andalusia | ~500K | 1.15× | |
| 06 | Balearic Islands | ~60K | 1.08× | |
| 07 | Region of Murcia | ~70K | 1.05× | |
| 08 | Community of Madrid | ~300K | 1.01× | |
| 09 | Aragon | ~50K | 0.95× | |
| 10 | Basque Autonomous Country | ~70K | 0.93× | |
| 11 | Castilla-La Mancha | ~70K | 0.90× | |
| 12 | Cantabria | ~20K | 0.86× | |
| 13 | La Rioja | ~10K | 0.84× | |
| 14 | Castile and León | ~70K | 0.82× | |
| 15 | Navarre | ~20K | 0.82× | |
| 16 | Principality of Asturias | ~40K | 0.81× | |
| 17 | Extremadura | ~40K | 0.81× |
The strongest cross-interests of the Ducati audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dirt Bikes | Sports | 8.89× | ||
| 02 | Cruiser (motorcycle) | Cars & Mobility | 7.36× | ||
| 03 | Marc Marquez | Sports | 5.63× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 5.38× | ||
| 05 | Motorcycle accessories | Cars & Mobility | 5.34× | ||
| 06 | Kawasaki | Cars & Mobility | 4.80× | ||
| 07 | Touring motorcycle | Cars & Mobility | 4.61× | ||
| 08 | Motorcycle club | Cars & Mobility | 4.58× | ||
| 09 | Sport bike | Cars & Mobility | 4.58× | ||
| 10 | Motorcycle sport | Sports | 4.19× | ||
| 11 | Suzuki | Cars & Mobility | 4.15× | ||
| 12 | Marc Márquez | Sports | 4.04× | ||
| 13 | Yamaha Motor Company | Cars & Mobility | 3.95× | ||
| 14 | Motorcycling | Cars & Mobility | 3.87× | ||
| 15 | Motorcycle racing | Cars & Mobility | 3.47× | ||
| 16 | MotoGP | Sports | 3.42× | ||
| 17 | Custom motorcycle | Cars & Mobility | 3.09× | ||
| 18 | Engine | Cars & Mobility | 2.75× | ||
| 19 | Automobiles | Cars & Mobility | 2.17× | ||
| 20 | Motor vehicle | Cars & Mobility | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Family Orientation | CONSERVATISM | 1.44× | |
| Risk Appetite | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.65× | |
| Spirituality | BALANCE | 0.70× | |
| Tradition | CONSERVATISM | 0.76× |
Ducati's target market in Spain covers an estimated 2,035,455 people, concentrated in Catalonia and Andalusia.
26.7% of the Ducati audience are female, 73.3% are male, with an average age of 39.0 years.
Ducati fans show strongest brand affinity for MotoGP (3.42×), Motorcycle club (4.58×), and Motorcycle accessories (5.34×) over the country average.
Ducati fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~500K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ducati itself, the audience over-indexes on Motorcycle club (4.58×), Motorcycle accessories (5.34×), Sport bike (4.58×), and Motorcycle sport (4.19×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ducati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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