A data profile of the people who buy, follow and care about Kawasaki in Spain — modelled from more than twelve digital signal sources. Kawasaki has an estimated audience of 2,100,280 people in Spain.
The average Kawasaki fan in Spain is 39.0 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Real Madrid C.F., FIFA World Cup, MotoGP, with strongest over-indexing on Real Madrid C.F. (1.68× the country average).
Demographically, the Kawasaki audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Kawasaki fan in Spain is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Kawasaki profile in Spain.
28.4% are female, 71.6% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 39.0 |
| Estimated audience size | 2,100,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Kawasaki audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 9.1% |
| Italy | 7.5% |
Where the Kawasaki audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.21× | |
| 02 | Region of Murcia | ~90K | 1.21× | |
| 03 | Andalusia | ~500K | 1.18× | |
| 04 | Comunidad Valenciana | ~300K | 1.15× | |
| 05 | Balearic Islands | ~70K | 1.13× | |
| 06 | Castilla-La Mancha | ~90K | 1.08× | |
| 07 | Galicia | ~100K | 1.04× | |
| 08 | Community of Madrid | ~400K | 1.00× | |
| 09 | Aragon | ~50K | 0.99× | |
| 10 | Canary Islands | ~100K | 0.98× | |
| 11 | Castile and León | ~90K | 0.96× | |
| 12 | Cantabria | ~20K | 0.91× | |
| 13 | Basque Autonomous Country | ~70K | 0.88× | |
| 14 | Extremadura | ~40K | 0.88× | |
| 15 | La Rioja | ~10K | 0.88× | |
| 16 | Principality of Asturias | ~40K | 0.83× | |
| 17 | Navarre | ~20K | 0.77× |
The strongest cross-interests of the Kawasaki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle helmet | Cars & Mobility | 3.36× | ||
| 02 | Chopper (motorcycle) | Cars & Mobility | 3.35× | ||
| 03 | Touring motorcycle | Cars & Mobility | 3.23× | ||
| 04 | Cruiser (motorcycle) | Cars & Mobility | 3.23× | ||
| 05 | Custom motorcycle | Cars & Mobility | 3.21× | ||
| 06 | KTM | Cars & Mobility | 3.12× | ||
| 07 | Ducati | Cars & Mobility | 3.11× | ||
| 08 | Motorcycle accessories | Cars & Mobility | 3.03× | ||
| 09 | Yamaha Motor Company | Cars & Mobility | 2.97× | ||
| 10 | MotoGP | Sports | 2.62× | ||
| 11 | Scooters | Cars & Mobility | 2.43× | ||
| 12 | Serie A | Sports | 2.24× | ||
| 13 | Arsenal F.C. | Sports | 2.21× | ||
| 14 | Manchester City F.C. | Sports | 2.19× | ||
| 15 | Premier League | Sports | 1.92× | ||
| 16 | FIFA World Cup | Sports | 1.88× | ||
| 17 | UEFA Champions League | Sports | 1.69× | ||
| 18 | Real Madrid C.F. | Sports | 1.68× | ||
| 19 | SUVs | Cars & Mobility | 1.65× | ||
| 20 | La Liga | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.17× | |
| Luxury Orientation | PREMIUM | 1.16× | |
| Pet Ownership | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.56× | |
| Tradition | CONSERVATISM | 0.62× | |
| Career Orientation | POWER | 0.73× |
Kawasaki's target market in Spain covers an estimated 2,100,280 people, concentrated in Andalusia and Catalonia.
28.4% of the Kawasaki audience are female, 71.6% are male, with an average age of 39.0 years.
Kawasaki fans show strongest brand affinity for Real Madrid C.F. (1.68×), FIFA World Cup (1.88×), and MotoGP (2.62×) over the country average.
Kawasaki fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Kawasaki itself, the audience over-indexes on FIFA World Cup (1.88×), MotoGP (2.62×), La Liga (1.53×), and Custom motorcycle (3.21×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Kawasaki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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