Rascasse Audience Intelligence

Yamaha Motor Company Target Market in Spain

A data profile of the people who buy, follow and care about Yamaha Motor Company in Spain — modelled from more than twelve digital signal sources. Yamaha Motor Company has an estimated audience of 2,406,342 people in Spain.

#1among Motorcycles in Spain#160among Brand in Spain#68in Cars & Mobility

The average Yamaha Motor Company fan in Spain is 38.9 years old, more male, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yamaha Motor Company profile in Spain.

Audience size
2.4M
in Spain
Gender
27.3%♀
72.7% male
Age
38.9
average years
Country rank
#1639
Brand in Spain
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yamaha Motor Company

27.3% are female, 72.7% are male, average age 38.9.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Yamaha Motor Company audience in Spain
MetricValue
Female27.3%
Male72.7%
Average age38.9
Estimated audience size2,406,342
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Yamaha Motor Company audience in Spain
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4923%
50+18%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Yamaha Motor Company audience comes from Spain.

Worldwide audience distribution share by country for Yamaha Motor Company
CountryShare
United States14.0%
Brazil12.3%
Italy9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yamaha Motor Company audience in Spain is strongest.

Fig. 05

Top regions by affinity

Yamaha Motor Company customers by region in Spain
#RegionReachAffinity×
01Balearic Islands<1K1.67×
02Comunidad Valenciana<1K1.48×
03Catalonia~1K1.43×
04Andalusia<1K1.18×
05Community of Madrid<1K1.10×
06Canary Islands<1K1.04×
07Region of Murcia<1K1.04×
08Basque Autonomous Country<1K1.00×
09Navarre<1K0.95×
10Castile and León<1K0.93×
11La Rioja<1K0.92×
12Castilla-La Mancha<1K0.91×
13Aragon<1K0.90×
14Cantabria<1K0.87×
15Principality of Asturias<1K0.83×
16Extremadura<1K0.81×
17Galicia<1K0.80×
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Yamaha Motor Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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