Rascasse Audience Intelligence

Yamaha Motor Company Target Market in Italy

A data profile of the people who buy, follow and care about Yamaha Motor Company in Italy — modelled from more than twelve digital signal sources. Yamaha Motor Company has an estimated audience of 4,629,177 people in Italy.

#1among Motorcycles in Italy#123among Brand in Italy#69in Cars & Mobility

The average Yamaha Motor Company fan in Italy is 38.5 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Sicilia.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yamaha Motor Company profile in Italy.

Audience size
4.6M
in Italy
Gender
29.5%♀
70.5% male
Age
38.5
average years
Country rank
#1477
Brand in Italy
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yamaha Motor Company

29.5% are female, 70.5% are male, average age 38.5.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for Yamaha Motor Company audience in Italy
MetricValue
Female29.5%
Male70.5%
Average age38.5
Estimated audience size4,629,177
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Yamaha Motor Company audience in Italy
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Yamaha Motor Company audience comes from Italy.

Worldwide audience distribution share by country for Yamaha Motor Company
CountryShare
United States14.0%
Brazil12.3%
Italy9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yamaha Motor Company audience in Italy is strongest.

Fig. 05

Top regions by affinity

Yamaha Motor Company customers by region in Italy
#RegionReachAffinity×
01Liguria<1K1.72×
02Emilia-Romagna~1K1.35×
03Sicilia~1K1.30×
04Lombardy~2K1.26×
05Tuscany<1K1.19×
06Veneto<1K1.17×
07Friuli-Venezia Giulia<1K1.12×
08Marche<1K1.08×
09Piedmont<1K1.06×
10Trentino-Alto Adige/Südtirol<1K1.02×
11Lazio~1K0.97×
12Aosta Valley<1K0.94×
13Puglia<1K0.92×
14Molise<1K0.92×
15Campania<1K0.90×
16Calabria<1K0.89×
17Umbria<1K0.89×
18Basilicata<1K0.88×
19Abruzzo<1K0.84×
20Sardinia<1K0.79×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Yamaha Motor Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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