Top 50 Motorcycles in Italy

This curated ranking covers the 50 largest motorcycles in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 52 motorcycles tracked in Italy, the 50 ranked here account for the largest measured audience reach. Ducati, Harley-Davidson and KTM lead the list with a combined estimated audience of 12,340,154 people. Across all 50 entries the average audience size is 697,949, and the largest, Ducati, reaches around 4,371,007 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each motorcycles, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Ducati	4,371,007	12.3%	Motorcycles	Cars & Mobility
2	Harley-Davidson	4,101,343	7.0%	Motorcycles	Cars & Mobility
3	KTM	3,867,804	8.8%	Motorcycles	Cars & Mobility
4	BMW Motorrad	3,611,686	17.1%	Motorcycles	Cars & Mobility
5	Kawasaki	3,321,090	7.5%	Motorcycles	Cars & Mobility
6	Aprilia	3,025,161	21.1%	Motorcycles	Cars & Mobility
7	Vespa	2,107,703	10.3%	Motorcycles	Cars & Mobility
8	Moto Guzzi	1,701,560	21.0%	Motorcycles	Cars & Mobility
9	Piaggio	1,657,258	20.8%	Motorcycles	Cars & Mobility
10	Honda Motorcycles	1,455,991	13.1%	Motorcycles	Cars & Mobility
11	MV Agusta	965,333	24.1%	Motorcycles	Cars & Mobility
12	Dainese	928,877	21.6%	Motorcycles	Cars & Mobility
13	Alpinestars	825,403	9.4%	Motorcycles	Cars & Mobility
14	Royal Enfield (India)	799,610	5.6%	Motorcycles	Cars & Mobility
15	Kymco	680,821	14.9%	Motorcycles	Cars & Mobility
16	Shoei	251,946	8.5%	Motorcycles	Cars & Mobility
17	Bianchi (motorcycles)	205,612	11.6%	Motorcycles	Cars & Mobility
18	Mondial (motorcycle manufacturer)	144,530	1.9%	Motorcycles	Cars & Mobility
19	Nolan Helmets	121,283	16.4%	Motorcycles	Cars & Mobility
20	Indian Motorcycle	110,333	3.2%	Motorcycles	Cars & Mobility
21	Yamaha Motorcycles	88,981	6.0%	Motorcycles	Cars & Mobility
22	American Motorcyclist Association	87,496	5.5%	Motorcycles	Cars & Mobility
23	Harley Owners Group	84,988	2.8%	Motorcycles	Cars & Mobility
24	Hero MotoCorp	70,576	1.9%	Motorcycles	Cars & Mobility
25	REV'IT!	68,598	14.8%	Motorcycles	Cars & Mobility
26	Suomy	56,201	24.8%	Motorcycles	Cars & Mobility
27	Akrapovič	53,536	33.9%	Motorcycles	Cars & Mobility
28	Orange County Choppers	28,577	3.2%	Motorcycles	Cars & Mobility
29	Schuberth	17,713	7.2%	Motorcycles	Cars & Mobility
30	Thunderbike	17,516	3.9%	Motorcycles	Cars & Mobility
31	Sam Lowes	12,634	31.8%	Motorcycles	Sports
32	POLO Motorrad	12,394	1.6%	Motorcycles	Cars & Mobility
33	Carlos Checa	9,961	10.6%	Motorcycles	Sports
34	Yamaha Motor Company	9,175	0.0%	Motorcycles	Cars & Mobility
35	Triumph Motorcycles Ltd	5,634	0.0%	Motorcycles	Cars & Mobility
36	Indian Larry	3,734	4.0%	Motorcycles	Cars & Mobility
37	Eugene Laverty	2,701	28.2%	Motorcycles	Sports
38	Husqvarna Motorcycles	2,322	0.2%	Motorcycles	Cars & Mobility
39	Classic Motorbikes	2,096	2.5%	Motorcycles	Cars & Mobility
40	Zero Motorcycles	2,014	0.2%	Motorcycles	Cars & Mobility
41	S&S Cycle	1,881	1.0%	Motorcycles	Cars & Mobility
42	IMZ-Ural	1,802	25.0%	Motorcycles	Cars & Mobility
43	Triumph Engineering	853	17.5%	Motorcycles	Cars & Mobility
44	Arai Helmet	436	0.0%	Motorcycles	Cars & Mobility
45	Honda Motorcycles & ATVs	346	16.1%	Motorcycles	Cars & Mobility
46	Great Central Railway	309	0.1%	Motorcycles	Cars & Mobility
47	Louis Rossi	261	0.9%	Motorcycles	Sports
48	Norton Motorcycle Company	235	0.0%	Motorcycles	Cars & Mobility
49	xBhp	103	0.1%	Motorcycles	Cars & Mobility
50	Deus Ex Machina Motorcycles	69	0.1%	Motorcycles	Cars & Mobility