41 Most Popular Commercial Vehicles in Italy 2026 — by Audience Size

How to read this list

Rank

Position in the Top 41, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	IIveco	1.1M	13.6%	45.6	13.5%	Commercial vehicles
2	JJohn Deere	883k	3.2%	42.4	18.5%	Commercial vehicles
3	MMassey Ferguson	645k	4.8%	42.8	17.3%	Commercial vehicles
4	NNew Holland Agriculture	636k	20.1%	42.7	17.8%	Commercial vehicles
5	FFendt	582k	10.5%	43.2	13.6%	Commercial vehicles
6	KKubota	476k	4.3%	43.1	13.4%	Commercial vehicles
7	CClaas	471k	9.7%	43.6	13.5%	Commercial vehicles
8	DDeutz-Fahr	356k	12.2%	42.6	13.3%	Commercial vehicles
9	RRenault Trucks	335k	13.9%	44.8	12.9%	Commercial vehicles
10	VValtra	267k	8.8%	42.4	15.3%	Commercial vehicles
11	VVolkswagen Commercial Vehicles	260k	6.3%	45.0	14.9%	Commercial vehicles
12	AAGCO	227k	6.3%	42.4	13.2%	Commercial vehicles
13	YYanmar	222k	9.0%	45.9	6.2%	Commercial vehicles
14	LLiebherr	212k	4.3%	46.6	24.6%	Commercial vehicles
15	SScania	168k	4.8%	35.3	7.6%	Commercial vehicles
16	KKenworth	72k	1.5%	40.2	31.5%	Commercial vehicles
17	PPeterbilt	72k	1.6%	39.3	36.2%	Commercial vehicles
18	VVolvo FH	70k	0.7%	46.8	17.5%	Commercial vehicles
19	UUnimog	55k	3.7%	30.1	0.0%	Commercial vehicles
20	IInternational Harvester	46k	3.1%	47.0	14.4%	Commercial vehicles
21	MMagirus	18k	8.9%	42.2	0.0%	Commercial vehicles
22	SSchmitz Cargobull	11k	3.8%	38.6	0.0%	Commercial vehicles
23	RRosenbauer	11k	4.3%	32.8	0.0%	Commercial vehicles
24	SScania trucks	9.8k	4.3%	35.1	13.2%	Commercial vehicles
25	TTraton	7.3k	2.7%	43.9	27.6%	Commercial vehicles

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular commercial vehicles compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each commercial vehicles by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest commercial vehicles in Italy?

Iveco currently leads with an estimated audience of 1.1M people in Italy.

Other top lists in Italy

Car Manufacturers Tires Space Travels Motor Shows Engine Types Car Parts Bicycles Helmets Motorcycle Types Boats