Top 42 Commercial vehicles in Italy

This curated ranking covers the 42 largest commercial vehicles in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Iveco, John Deere and Massey Ferguson lead the list with a combined estimated audience of 2,631,432 people. Across all 42 entries the average audience size is 164,464, and the largest, Iveco, reaches around 1,077,621 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each commercial vehicles, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Ranking

Rank Name Audience size Country share Subtype Category
1 Iveco Iveco 1,077,621 13.5% Commercial vehicles Cars & Mobility
2 John Deere John Deere 879,107 3.1% Commercial vehicles Cars & Mobility
3 Massey Ferguson Massey Ferguson 674,704 5.1% Commercial vehicles Cars & Mobility
4 New Holland Agriculture New Holland Agriculture 597,650 12.1% Commercial vehicles Cars & Mobility
5 Fendt Fendt 573,038 10.4% Commercial vehicles Cars & Mobility
6 Claas Claas 471,540 10.2% Commercial vehicles Cars & Mobility
7 Kubota Kubota 470,232 4.4% Commercial vehicles Cars & Mobility
8 Deutz-Fahr Deutz-Fahr 351,431 12.5% Commercial vehicles Cars & Mobility
9 Renault Trucks Renault Trucks 334,644 12.4% Commercial vehicles Cars & Mobility
10 Valtra Valtra 268,938 8.7% Commercial vehicles Cars & Mobility
11 AGCO AGCO 228,155 5.9% Commercial vehicles Cars & Mobility
12 Yanmar Yanmar 219,976 9.9% Commercial vehicles Cars & Mobility
13 Liebherr Liebherr 212,174 5.2% Commercial vehicles Cars & Mobility
14 Scania Scania 178,463 5.0% Commercial vehicles Cars & Mobility
15 Peterbilt Peterbilt 72,759 1.6% Commercial vehicles Cars & Mobility
16 Kenworth Kenworth 72,692 1.5% Commercial vehicles Cars & Mobility
17 Volvo FH Volvo FH 70,580 0.7% Commercial vehicles Cars & Mobility
18 Unimog Unimog 52,836 4.0% Commercial vehicles Cars & Mobility
19 Loxam Loxam 23,423 1.6% Commercial vehicles Business & Career
20 Magirus Magirus 21,941 10.3% Commercial vehicles Cars & Mobility
21 Rosenbauer Rosenbauer 10,688 4.1% Commercial vehicles Cars & Mobility
22 Schmitz Cargobull Schmitz Cargobull 10,597 3.8% Commercial vehicles Cars & Mobility
23 Scania trucks Scania trucks 9,935 3.2% Commercial vehicles Cars & Mobility
24 Mercedes-Benz buses Mercedes-Benz buses 6,705 3.3% Commercial vehicles Cars & Mobility
25 Traton Traton 5,858 2.3% Commercial vehicles Cars & Mobility
26 Fiat Professional Fiat Professional 2,709 0.2% Commercial vehicles Cars & Mobility
27 Dodge Trucks Dodge Trucks 1,645 0.6% Commercial vehicles Cars & Mobility
28 Volvo Trucks Volvo Trucks 1,255 0.0% Commercial vehicles Cars & Mobility
29 Case IH Case IH 964 0.0% Commercial vehicles Cars & Mobility
30 MAN Truck & Bus MAN Truck & Bus 891 0.0% Commercial vehicles Cars & Mobility
31 DAF Trucks DAF Trucks 681 0.0% Commercial vehicles Cars & Mobility
32 Scania AB Scania AB 668 0.0% Commercial vehicles Cars & Mobility
33 Volvo Construction Equipment Volvo Construction Equipment 649 0.2% Commercial vehicles Cars & Mobility
34 Volkswagen Commercial Vehicles Volkswagen Commercial Vehicles 567 0.0% Commercial vehicles Cars & Mobility
35 Ram Trucks Ram Trucks 444 0.0% Commercial vehicles Cars & Mobility
36 Mack Trucks Mack Trucks 377 0.0% Commercial vehicles Cars & Mobility
37 Komatsu Limited Komatsu Limited 312 0.1% Commercial vehicles Cars & Mobility
38 Navistar International Navistar International 233 0.1% Commercial vehicles Cars & Mobility
39 Freightliner Trucks Freightliner Trucks 206 0.0% Commercial vehicles Cars & Mobility
40 International Harvester International Harvester 107 0.0% Commercial vehicles Cars & Mobility
41 Scania Group Scania Group 61 0.1% Commercial vehicles Cars & Mobility
42 Volkswagen Trucks and Buses Volkswagen Trucks and Buses 33 0.0% Commercial vehicles Cars & Mobility

Frequently asked questions

How is this Top 42 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each commercial vehicles by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest commercial vehicles in Italy?

Iveco currently leads with an estimated audience of 1,077,621 people in Italy.

Methodology

Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.

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Cars & Mobility · More audiences in Italy