Top 41 Commercial vehicles in Italy

How to read this list

Rank

Position in the Top 41, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Iveco	1.1M	13.6%	45.6	13.5%	Commercial vehicles
2	John Deere	885k	3.1%	42.4	18.5%	Commercial vehicles
3	Massey Ferguson	655k	4.8%	42.8	17.3%	Commercial vehicles
4	New Holland Agriculture	625k	19.9%	42.7	17.8%	Commercial vehicles
5	Fendt	585k	10.5%	43.2	13.6%	Commercial vehicles
6	Kubota	474k	4.3%	43.1	13.4%	Commercial vehicles
7	Claas	470k	9.9%	43.6	13.5%	Commercial vehicles
8	Deutz-Fahr	354k	12.2%	42.6	13.3%	Commercial vehicles
9	Renault Trucks	334k	13.9%	44.8	12.9%	Commercial vehicles
10	Valtra	268k	8.9%	42.4	15.3%	Commercial vehicles
11	Volkswagen Commercial Vehicles	258k	6.0%	45.0	14.9%	Commercial vehicles
12	AGCO	225k	6.2%	42.4	13.2%	Commercial vehicles
13	Yanmar	223k	9.0%	45.9	6.2%	Commercial vehicles
14	Liebherr	211k	5.1%	46.6	24.6%	Commercial vehicles
15	Scania	173k	5.0%	35.3	7.6%	Commercial vehicles
16	Peterbilt	72k	1.6%	39.3	36.2%	Commercial vehicles
17	Kenworth	72k	1.5%	40.2	31.5%	Commercial vehicles
18	Volvo FH	70k	0.9%	46.8	17.5%	Commercial vehicles
19	Unimog	54k	3.8%	30.1	0.0%	Commercial vehicles
20	International Harvester	46k	3.1%	47.0	14.4%	Commercial vehicles
21	Magirus	18k	8.3%	42.2	0.0%	Commercial vehicles
22	Schmitz Cargobull	11k	3.8%	38.6	0.0%	Commercial vehicles
23	Rosenbauer	11k	4.2%	32.8	0.0%	Commercial vehicles
24	Scania trucks	9.8k	4.2%	35.1	13.2%	Commercial vehicles
25	Traton	6.7k	2.6%	42.4	34.1%	Commercial vehicles

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 41 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each commercial vehicles by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest commercial vehicles in Italy?

Iveco currently leads with an estimated audience of 1.1M people in Italy.

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