Top list · Italy

Top 41 Commercial vehicles in Italy

This curated ranking covers the 41 largest commercial vehicles in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Iveco, John Deere and Massey Ferguson lead the list with a combined estimated audience of 2.6M people. Across all 41 entries the average audience size is 176k, and the largest, Iveco, reaches around 1.1M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each commercial vehicles, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 41, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Mercedes-Benz buses 6.7k 33.2 33.2% Commercial vehicles
27 Fiat Professional 2.7k 48.5 24.2% Commercial vehicles
28 Volvo Trucks 1.3k 42.8 18.0% Commercial vehicles
29 Case IH 964 42.9 17.7% Commercial vehicles
30 Dodge Trucks 932 20.7 0.0% Commercial vehicles
31 MAN Truck & Bus 891 45.1 14.3% Commercial vehicles
32 DAF Trucks 681 45.0 13.1% Commercial vehicles
33 Scania AB 668 43.9 11.4% Commercial vehicles
34 Volvo Construction Equipment 650 43.4 11.5% Commercial vehicles
35 Ram Trucks 445 40.6 18.5% Commercial vehicles
36 Mack Trucks 378 43.7 23.9% Commercial vehicles
37 Komatsu Limited 313 44.2 15.2% Commercial vehicles
38 Navistar International 233 38.3 21.1% Commercial vehicles
39 Freightliner Trucks 207 39.9 30.6% Commercial vehicles
40 Scania Group 62 39.0 25.0% Commercial vehicles
41 Volkswagen Trucks and Buses 34 43.8 26.1% Commercial vehicles

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 41 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each commercial vehicles by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest commercial vehicles in Italy?

Iveco currently leads with an estimated audience of 1.1M people in Italy.

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