Top 50 Car manufacturers in Italy

This curated ranking covers the 50 largest car manufacturers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 101 car manufacturers tracked in Italy, the 50 ranked here account for the largest measured audience reach. BMW, Volkswagen and Audi lead the list with a combined estimated audience of 26,715,257 people. Across all 50 entries the average audience size is 3,327,020, and the largest, BMW, reaches around 9,161,935 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each car manufacturer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	BMW	9,161,935	5.3%	Car manufacturer	Cars & Mobility
2	Volkswagen	8,845,085	6.2%	Car manufacturer	Cars & Mobility
3	Audi	8,708,237	7.6%	Car manufacturer	Cars & Mobility
4	Škoda Auto	8,370,989	10.4%	Car manufacturer	Cars & Mobility
5	Fiat	7,989,557	14.8%	Car manufacturer	Cars & Mobility
6	Toyota	7,969,278	4.6%	Car manufacturer	Cars & Mobility
7	Alfa Romeo	7,135,586	18.2%	Car manufacturer	Cars & Mobility
8	Mercedes-Benz	6,949,818	6.1%	Car manufacturer	Cars & Mobility
9	Peugeot	6,946,679	10.1%	Car manufacturer	Cars & Mobility
10	Renault	6,856,815	9.8%	Car manufacturer	Cars & Mobility
11	Porsche	6,668,198	6.3%	Car manufacturer	Cars & Mobility
12	Honda	6,003,760	4.8%	Car manufacturer	Cars & Mobility
13	Citroën	5,815,680	12.2%	Car manufacturer	Cars & Mobility
14	Nissan	5,807,372	5.6%	Car manufacturer	Cars & Mobility
15	Hyundai	5,771,921	5.5%	Car manufacturer	Cars & Mobility
16	SEAT	5,765,896	11.8%	Car manufacturer	Cars & Mobility
17	Land Rover	4,771,931	8.3%	Car manufacturer	Cars & Mobility
18	Tesla Motors	4,546,121	4.5%	Car manufacturer	Cars & Mobility
19	Suzuki	4,251,018	5.9%	Car manufacturer	Cars & Mobility
20	Range Rover	4,031,031	6.7%	Car manufacturer	Cars & Mobility
21	Mazda	3,950,731	5.5%	Car manufacturer	Cars & Mobility
22	Lexus	3,457,999	5.5%	Car manufacturer	Cars & Mobility
23	Opel	3,445,650	11.3%	Car manufacturer	Cars & Mobility
24	Volvo	2,479,042	4.9%	Car manufacturer	Cars & Mobility
25	General Motors	2,454,914	2.9%	Car manufacturer	Cars & Mobility
26	Jeep	1,864,920	7.4%	Car manufacturer	Cars & Mobility
27	Lancia	1,723,800	41.1%	Car manufacturer	Cars & Mobility
28	Abarth	1,562,003	26.8%	Car manufacturer	Cars & Mobility
29	Mitsubishi	1,541,994	5.1%	Car manufacturer	Cars & Mobility
30	BYD Auto	1,392,486	8.8%	Car manufacturer	Cars & Mobility
31	Cadillac	1,377,957	5.6%	Car manufacturer	Cars & Mobility
32	Subaru	1,181,977	3.1%	Car manufacturer	Cars & Mobility
33	Chevrolet	1,086,728	4.9%	Car manufacturer	Cars & Mobility
34	Smart (automobile)	1,062,149	21.9%	Car manufacturer	Cars & Mobility
35	Chrysler	815,397	4.1%	Car manufacturer	Cars & Mobility
36	Tata Motors	685,177	4.1%	Car manufacturer	Cars & Mobility
37	Dodge	542,917	2.3%	Car manufacturer	Cars & Mobility
38	Polestar	473,050	4.2%	Car manufacturer	Cars & Mobility
39	Audi e-tron	425,409	6.7%	Car manufacturer	Cars & Mobility
40	Acura	412,201	2.9%	Car manufacturer	Cars & Mobility
41	Geely	350,045	4.0%	Car manufacturer	Cars & Mobility
42	Daihatsu	345,443	5.1%	Car manufacturer	Cars & Mobility
43	GMC	225,153	1.1%	Car manufacturer	Cars & Mobility
44	Proton (automobile)	221,492	2.6%	Car manufacturer	Cars & Mobility
45	Aixam	190,559	22.7%	Car manufacturer	Cars & Mobility
46	Cessna	170,349	4.2%	Car manufacturer	Cars & Mobility
47	NIO	155,144	3.0%	Car manufacturer	Cars & Mobility
48	Lee Cooper	149,164	5.4%	Car manufacturer	Cars & Mobility
49	Buick	136,164	1.1%	Car manufacturer	Cars & Mobility
50	MG Cars	104,119	0.6%	Car manufacturer	Cars & Mobility