A data profile of the people who buy, follow and care about Nissan in Italy — modelled from more than twelve digital signal sources. Nissan has an estimated audience of 5,746,898 people in Italy.
The average Nissan fan in Italy is 40.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Used car, Renault, Door County, Wisconsin, with strongest over-indexing on Used car (3.13× the country average).
Demographically, the Nissan audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Nissan fan in Italy is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Nissan profile in Italy.
33.0% are female, 67.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 40.8 |
| Estimated audience size | 5,746,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Nissan audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.0% |
| Mexico | 5.7% |
| Japan | 5.7% |
Where the Nissan audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.31× | |
| 02 | Tuscany | ~500K | 1.24× | |
| 03 | Lazio | ~900K | 1.23× | |
| 04 | Veneto | ~600K | 1.22× | |
| 05 | Emilia-Romagna | ~600K | 1.21× | |
| 06 | Sicilia | ~600K | 1.18× | |
| 07 | Piedmont | ~500K | 1.15× | |
| 08 | Marche | ~200K | 1.05× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 10 | Calabria | ~200K | 0.99× | |
| 11 | Abruzzo | ~100K | 0.99× | |
| 12 | Trentino-Alto Adige/Südtirol | ~100K | 0.99× | |
| 13 | Campania | ~600K | 0.97× | |
| 14 | Puglia | ~400K | 0.97× | |
| 15 | Liguria | ~200K | 0.94× | |
| 16 | Umbria | ~90K | 0.94× | |
| 17 | Sardinia | ~100K | 0.82× | |
| 18 | Aosta Valley | ~10K | 0.72× | |
| 19 | Basilicata | ~40K | 0.71× | |
| 20 | Molise | ~20K | 0.70× |
The strongest cross-interests of the Nissan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nisan | Topic | 4.81× | ||
| 02 | Nissan Qashqai | Cars & Mobility | 4.44× | ||
| 03 | Used car | Cars & Mobility | 3.13× | ||
| 04 | Renault | Cars & Mobility | 3.13× | ||
| 05 | Crossover (automobile) | Cars & Mobility | 3.02× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 2.68× | ||
| 07 | Car dealership | Cars & Mobility | 2.61× | ||
| 08 | Door County, Wisconsin | Travel & Leisure | 2.56× | ||
| 09 | Škoda Auto | Cars & Mobility | 2.22× | ||
| 10 | Autohero | Cars & Mobility | 2.18× | ||
| 11 | Citroën | Cars & Mobility | 2.17× | ||
| 12 | Peugeot | Cars & Mobility | 2.11× | ||
| 13 | Hybrids | Cars & Mobility | 2.02× | ||
| 14 | Tire | Cars & Mobility | 1.92× | ||
| 15 | Volkswagen | Cars & Mobility | 1.92× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.91× | ||
| 17 | Electric car | Cars & Mobility | 1.90× | ||
| 18 | Fiat | Cars & Mobility | 1.87× | ||
| 19 | Solar energy | Home & Garden | 1.86× | ||
| 20 | SUVs | Cars & Mobility | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.56× | |
| DIY Mentality | THRILL | 1.10× | |
| Individualism | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| Mindfulness | BALANCE | 0.74× | |
| Community Orientation | OPEN | 0.77× |
Nissan's target market in Italy covers an estimated 5,746,898 people, concentrated in Lombardy and Lazio.
33.0% of the Nissan audience are female, 67.0% are male, with an average age of 40.8 years.
Nissan fans show strongest brand affinity for Used car (3.13×), Renault (3.13×), and Door County, Wisconsin (2.56×) over the country average.
Nissan fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Nissan itself, the audience over-indexes on Renault (3.13×), Door County, Wisconsin (2.56×), Crossover (automobile) (3.02×), and SUVs (1.73×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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