A data profile of the people who buy, follow and care about Alfa Romeo in Italy — modelled from more than twelve digital signal sources. Alfa Romeo has an estimated audience of 7,034,903 people in Italy.
The average Alfa Romeo fan in Italy is 40.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Beauty, Business, AutoScout24, with strongest over-indexing on Beauty (1.82× the country average).
Demographically, the Alfa Romeo audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Alfa Romeo fan in Italy is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Beauty.
The key figures that characterise the Alfa Romeo profile in Italy.
40.8% are female, 59.2% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 40.2 |
| Estimated audience size | 7,034,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Alfa Romeo audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.6% |
| Italy | 18.1% |
| Germany | 4.7% |
Where the Alfa Romeo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.25× | |
| 02 | Calabria | ~300K | 1.20× | |
| 03 | Campania | ~900K | 1.14× | |
| 04 | Sicilia | ~700K | 1.14× | |
| 05 | Piedmont | ~600K | 1.12× | |
| 06 | Veneto | ~600K | 1.10× | |
| 07 | Tuscany | ~500K | 1.10× | |
| 08 | Abruzzo | ~200K | 1.10× | |
| 09 | Emilia-Romagna | ~600K | 1.09× | |
| 10 | Marche | ~200K | 1.09× | |
| 11 | Lazio | ~900K | 1.07× | |
| 12 | Puglia | ~500K | 1.01× | |
| 13 | Umbria | ~100K | 0.99× | |
| 14 | Friuli-Venezia Giulia | ~100K | 0.90× | |
| 15 | Sardinia | ~200K | 0.88× | |
| 16 | Trentino-Alto Adige/Südtirol | ~100K | 0.87× | |
| 17 | Molise | ~30K | 0.87× | |
| 18 | Basilicata | ~50K | 0.84× | |
| 19 | Liguria | ~200K | 0.78× | |
| 20 | Aosta Valley | ~10K | 0.55× |
The strongest cross-interests of the Alfa Romeo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AutoScout24 | Cars & Mobility | 2.51× | ||
| 02 | Hybrids | Cars & Mobility | 2.48× | ||
| 03 | Crossover (automobile) | Cars & Mobility | 2.38× | ||
| 04 | Solar energy | Home & Garden | 2.34× | ||
| 05 | Peugeot | Cars & Mobility | 2.30× | ||
| 06 | Door County, Wisconsin | Travel & Leisure | 2.28× | ||
| 07 | Renault | Cars & Mobility | 2.19× | ||
| 08 | Škoda Auto | Cars & Mobility | 2.16× | ||
| 09 | Fiat | Cars & Mobility | 2.12× | ||
| 10 | Subito.it | Shopping | 2.07× | ||
| 11 | Tire | Cars & Mobility | 2.00× | ||
| 12 | Engine | Cars & Mobility | 1.95× | ||
| 13 | MotoGP | Sports | 1.93× | ||
| 14 | SUVs | Cars & Mobility | 1.89× | ||
| 15 | Beauty | Beauty & Wellness | 1.82× | ||
| 16 | Formula One | Sports | 1.82× | ||
| 17 | Motorcycle racing | Cars & Mobility | 1.79× | ||
| 18 | Tuttosport | Sports | 1.66× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.60× | ||
| 20 | Business | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.35× | |
| Quality Awareness | PREMIUM | 1.20× | |
| Luxury Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Community Orientation | OPEN | 0.59× | |
| Extroversion | THRILL | 0.62× |
Alfa Romeo's target market in Italy covers an estimated 7,034,903 people, concentrated in Lombardy and Lazio.
40.8% of the Alfa Romeo audience are female, 59.2% are male, with an average age of 40.2 years.
Alfa Romeo fans show strongest brand affinity for Beauty (1.82×), Business (1.53×), and AutoScout24 (2.51×) over the country average.
Alfa Romeo fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Alfa Romeo itself, the audience over-indexes on Business (1.53×), AutoScout24 (2.51×), Formula One (1.82×), and Subito.it (2.07×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Alfa Romeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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