A data profile of the people who buy, follow and care about Hyundai in Italy — modelled from more than twelve digital signal sources. Hyundai has an estimated audience of 5,741,024 people in Italy.
The average Hyundai fan in Italy is 40.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Used car, Hyundai Tucson, Hyundai i20, with strongest over-indexing on Used car (5.45× the country average).
Demographically, the Hyundai audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hyundai fan in Italy is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Hyundai profile in Italy.
34.6% are female, 65.4% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 40.8 |
| Estimated audience size | 5,741,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Hyundai audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.6% |
| Italy | 5.5% |
| Germany | 5.4% |
Where the Hyundai audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.35× | |
| 02 | Tuscany | ~500K | 1.26× | |
| 03 | Emilia-Romagna | ~600K | 1.22× | |
| 04 | Piedmont | ~500K | 1.21× | |
| 05 | Veneto | ~500K | 1.17× | |
| 06 | Lazio | ~800K | 1.09× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.09× | |
| 08 | Sicilia | ~500K | 1.05× | |
| 09 | Campania | ~700K | 1.04× | |
| 10 | Abruzzo | ~100K | 1.04× | |
| 11 | Marche | ~100K | 1.00× | |
| 12 | Trentino-Alto Adige/Südtirol | ~100K | 0.99× | |
| 13 | Liguria | ~200K | 0.98× | |
| 14 | Puglia | ~400K | 0.96× | |
| 15 | Calabria | ~200K | 0.95× | |
| 16 | Aosta Valley | ~10K | 0.85× | |
| 17 | Umbria | ~80K | 0.83× | |
| 18 | Sardinia | ~100K | 0.81× | |
| 19 | Basilicata | ~30K | 0.66× | |
| 20 | Molise | ~20K | 0.60× |
The strongest cross-interests of the Hyundai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai i20 | Cars & Mobility | 11.50× | ||
| 02 | Hyundai Tucson | Cars & Mobility | 11.48× | ||
| 03 | Hyundai i10 | Cars & Mobility | 8.70× | ||
| 04 | Peugeot 3008 | Cars & Mobility | 6.26× | ||
| 05 | Peugeot 2008 | Cars & Mobility | 6.12× | ||
| 06 | Used car | Cars & Mobility | 5.45× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 5.02× | ||
| 08 | Crossover (automobile) | Cars & Mobility | 4.76× | ||
| 09 | South Korea | Travel & Leisure | 4.20× | ||
| 10 | Car dealership | Cars & Mobility | 4.13× | ||
| 11 | Autohero | Cars & Mobility | 3.50× | ||
| 12 | Škoda Auto | Cars & Mobility | 3.43× | ||
| 13 | Hybrids | Cars & Mobility | 3.10× | ||
| 14 | Peugeot | Cars & Mobility | 3.00× | ||
| 15 | AutoScout24 | Cars & Mobility | 2.96× | ||
| 16 | Toyota | Cars & Mobility | 2.80× | ||
| 17 | Tire | Cars & Mobility | 2.65× | ||
| 18 | SUVs | Cars & Mobility | 2.35× | ||
| 19 | Transport | Cars & Mobility | 1.85× | ||
| 20 | Education | Business & Career | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.07× | |
| Individualism | JOY | 1.46× | |
| Family Orientation | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Design Affinity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.77× |
Hyundai's target market in Italy covers an estimated 5,741,024 people, concentrated in Lombardy and Lazio.
34.6% of the Hyundai audience are female, 65.4% are male, with an average age of 40.8 years.
Hyundai fans show strongest brand affinity for Used car (5.45×), Hyundai Tucson (11.48×), and Hyundai i20 (11.5×) over the country average.
Hyundai fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Hyundai itself, the audience over-indexes on Hyundai Tucson (11.48×), Hyundai i20 (11.5×), Crossover (automobile) (4.76×), and Plug-in hybrid (5.02×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hyundai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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