A data profile of the people who buy, follow and care about Lexus in Italy — modelled from more than twelve digital signal sources. Lexus has an estimated audience of 3,505,596 people in Italy.
The average Lexus fan in Italy is 42.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Plug-in hybrid, Used car, Crossover (automobile), with strongest over-indexing on Plug-in hybrid (6.66× the country average).
Demographically, the Lexus audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lexus fan in Italy is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Lexus profile in Italy.
27.7% are female, 72.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 42.3 |
| Estimated audience size | 3,505,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Lexus audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 11.4% |
| China | 5.1% |
Where the Lexus audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~500K | 1.64× | |
| 02 | Lombardy | ~1M | 1.59× | |
| 03 | Emilia-Romagna | ~400K | 1.39× | |
| 04 | Piedmont | ~300K | 1.27× | |
| 05 | Friuli-Venezia Giulia | ~80K | 1.20× | |
| 06 | Tuscany | ~300K | 1.15× | |
| 07 | Marche | ~100K | 1.13× | |
| 08 | Lazio | ~500K | 1.11× | |
| 09 | Abruzzo | ~80K | 1.04× | |
| 10 | Liguria | ~100K | 0.98× | |
| 11 | Umbria | ~60K | 0.97× | |
| 12 | Trentino-Alto Adige/Südtirol | ~60K | 0.95× | |
| 13 | Sicilia | ~300K | 0.85× | |
| 14 | Puglia | ~200K | 0.81× | |
| 15 | Campania | ~300K | 0.79× | |
| 16 | Aosta Valley | ~7K | 0.77× | |
| 17 | Calabria | ~80K | 0.74× | |
| 18 | Molise | ~10K | 0.72× | |
| 19 | Basilicata | ~20K | 0.71× | |
| 20 | Sardinia | ~70K | 0.66× |
The strongest cross-interests of the Lexus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lexus NX | Cars & Mobility | 17.37× | ||
| 02 | Toyota RAV4 | Cars & Mobility | 8.13× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 6.66× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 6.36× | ||
| 05 | Peugeot 3008 | Cars & Mobility | 5.81× | ||
| 06 | Crossover (automobile) | Cars & Mobility | 5.12× | ||
| 07 | Audi Q3 | Cars & Mobility | 5.06× | ||
| 08 | Used car | Cars & Mobility | 4.96× | ||
| 09 | Cars (film) | Movies & TV | 4.44× | ||
| 10 | Mazda | Cars & Mobility | 4.42× | ||
| 11 | Hybrids | Cars & Mobility | 3.95× | ||
| 12 | Car dealership | Cars & Mobility | 3.86× | ||
| 13 | Škoda Auto | Cars & Mobility | 3.36× | ||
| 14 | Autohero | Cars & Mobility | 3.25× | ||
| 15 | AutoScout24 | Cars & Mobility | 3.21× | ||
| 16 | Sustainable energy | Home & Garden | 3.02× | ||
| 17 | Tire | Cars & Mobility | 2.47× | ||
| 18 | SUVs | Cars & Mobility | 2.45× | ||
| 19 | Transport | Cars & Mobility | 1.91× | ||
| 20 | Education | Business & Career | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.09× | |
| Individualism | JOY | 1.41× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Design Affinity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.79× |
Lexus's target market in Italy covers an estimated 3,505,596 people, concentrated in Lombardy and Lazio.
27.7% of the Lexus audience are female, 72.3% are male, with an average age of 42.3 years.
Lexus fans show strongest brand affinity for Plug-in hybrid (6.66×), Used car (4.96×), and Crossover (automobile) (5.12×) over the country average.
Lexus fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~500K), and Veneto (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Lexus itself, the audience over-indexes on Used car (4.96×), Crossover (automobile) (5.12×), Hybrids (3.95×), and AutoScout24 (3.21×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lexus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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