A data profile of the people who buy, follow and care about Mazda in Italy — modelled from more than twelve digital signal sources. Mazda has an estimated audience of 3,938,158 people in Italy.
The average Mazda fan in Italy is 41.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Used car, Crossover (automobile), Plug-in hybrid, with strongest over-indexing on Used car (5.11× the country average).
Demographically, the Mazda audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Mazda fan in Italy is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Mazda profile in Italy.
32.5% are female, 67.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 41.5 |
| Estimated audience size | 3,938,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Mazda audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 8.0% |
| Mexico | 5.5% |
Where the Mazda audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.58× | |
| 02 | Veneto | ~500K | 1.49× | |
| 03 | Emilia-Romagna | ~500K | 1.41× | |
| 04 | Piedmont | ~400K | 1.24× | |
| 05 | Tuscany | ~300K | 1.22× | |
| 06 | Friuli-Venezia Giulia | ~90K | 1.16× | |
| 07 | Lazio | ~500K | 1.12× | |
| 08 | Marche | ~100K | 1.09× | |
| 09 | Abruzzo | ~80K | 0.97× | |
| 10 | Trentino-Alto Adige/Südtirol | ~70K | 0.97× | |
| 11 | Sicilia | ~300K | 0.92× | |
| 12 | Calabria | ~100K | 0.91× | |
| 13 | Liguria | ~100K | 0.91× | |
| 14 | Campania | ~400K | 0.86× | |
| 15 | Puglia | ~200K | 0.86× | |
| 16 | Umbria | ~50K | 0.84× | |
| 17 | Basilicata | ~30K | 0.76× | |
| 18 | Sardinia | ~80K | 0.73× | |
| 19 | Aosta Valley | ~7K | 0.70× | |
| 20 | Molise | ~10K | 0.66× |
The strongest cross-interests of the Mazda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mazda CX-3 | Cars & Mobility | 15.98× | ||
| 02 | Mazda CX-5 | Cars & Mobility | 10.63× | ||
| 03 | Mazda CX-30 | Cars & Mobility | 10.36× | ||
| 04 | Peugeot 2008 | Cars & Mobility | 6.04× | ||
| 05 | Crossover (automobile) | Cars & Mobility | 5.45× | ||
| 06 | Peugeot 3008 | Cars & Mobility | 5.45× | ||
| 07 | Used car | Cars & Mobility | 5.11× | ||
| 08 | Hybrid electric vehicle | Cars & Mobility | 5.10× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 5.08× | ||
| 10 | Car dealership | Cars & Mobility | 3.91× | ||
| 11 | Škoda Auto | Cars & Mobility | 3.50× | ||
| 12 | Autohero | Cars & Mobility | 3.26× | ||
| 13 | Hyundai | Cars & Mobility | 3.24× | ||
| 14 | Hybrids | Cars & Mobility | 3.06× | ||
| 15 | Peugeot | Cars & Mobility | 2.99× | ||
| 16 | Renault | Cars & Mobility | 2.91× | ||
| 17 | AutoScout24 | Cars & Mobility | 2.81× | ||
| 18 | Tire | Cars & Mobility | 2.51× | ||
| 19 | SUVs | Cars & Mobility | 2.23× | ||
| 20 | Education | Business & Career | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.03× | |
| Individualism | JOY | 1.19× | |
| Family Orientation | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.52× | |
| Early Adopter Mentality | POWER | 0.56× | |
| Design Affinity | PREMIUM | 0.56× |
Mazda's target market in Italy covers an estimated 3,938,158 people, concentrated in Lombardy and Lazio.
32.5% of the Mazda audience are female, 67.5% are male, with an average age of 41.5 years.
Mazda fans show strongest brand affinity for Used car (5.11×), Crossover (automobile) (5.45×), and Plug-in hybrid (5.08×) over the country average.
Mazda fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~500K), and Veneto (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mazda itself, the audience over-indexes on Crossover (automobile) (5.45×), Plug-in hybrid (5.08×), Škoda Auto (3.5×), and Mazda CX-30 (10.36×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mazda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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