A data profile of the people who buy, follow and care about Suzuki in Italy — modelled from more than twelve digital signal sources. Suzuki has an estimated audience of 4,285,619 people in Italy.
The average Suzuki fan in Italy is 40.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Motorcycle accessories, Enduro motorcycle, Motorcycle helmet, with strongest over-indexing on Motorcycle accessories (5.81× the country average).
Demographically, the Suzuki audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Suzuki fan in Italy is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Suzuki profile in Italy.
27.1% are female, 72.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 40.6 |
| Estimated audience size | 4,285,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Suzuki audience comes from Italy.
| Country | Share |
|---|---|
| United States | 9.2% |
| Japan | 7.5% |
| India | 7.3% |
Where the Suzuki audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.31× | |
| 02 | Piedmont | ~400K | 1.26× | |
| 03 | Liguria | ~100K | 1.22× | |
| 04 | Tuscany | ~300K | 1.18× | |
| 05 | Lazio | ~600K | 1.14× | |
| 06 | Emilia-Romagna | ~400K | 1.13× | |
| 07 | Marche | ~100K | 1.11× | |
| 08 | Veneto | ~400K | 1.09× | |
| 09 | Sicilia | ~400K | 1.06× | |
| 10 | Trentino-Alto Adige/Südtirol | ~80K | 1.01× | |
| 11 | Abruzzo | ~90K | 0.98× | |
| 12 | Friuli-Venezia Giulia | ~80K | 0.98× | |
| 13 | Aosta Valley | ~10K | 0.94× | |
| 14 | Campania | ~400K | 0.93× | |
| 15 | Calabria | ~100K | 0.92× | |
| 16 | Umbria | ~60K | 0.89× | |
| 17 | Puglia | ~300K | 0.87× | |
| 18 | Sardinia | ~90K | 0.74× | |
| 19 | Basilicata | ~30K | 0.73× | |
| 20 | Molise | ~10K | 0.66× |
The strongest cross-interests of the Suzuki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suzuki Jimny | Cars & Mobility | 8.57× | ||
| 02 | MV Agusta | Cars & Mobility | 8.57× | ||
| 03 | Enduro motorcycle | Sports | 7.79× | ||
| 04 | Freestyle Motocross | Sports | 6.75× | ||
| 05 | Motorcycle accessories | Cars & Mobility | 5.81× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 5.19× | ||
| 07 | Sidi | Sports | 5.01× | ||
| 08 | Used car | Cars & Mobility | 3.78× | ||
| 09 | Motorcycle club | Cars & Mobility | 3.76× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 3.76× | ||
| 11 | AutoScout24 | Cars & Mobility | 2.98× | ||
| 12 | Scooters | Cars & Mobility | 2.92× | ||
| 13 | Hybrids | Cars & Mobility | 2.88× | ||
| 14 | Motorcycling | Cars & Mobility | 2.81× | ||
| 15 | Motorcycle sport | Sports | 2.80× | ||
| 16 | MotoGP | Sports | 2.75× | ||
| 17 | Tire | Cars & Mobility | 2.54× | ||
| 18 | SUVs | Cars & Mobility | 2.16× | ||
| 19 | Motor vehicle | Cars & Mobility | 2.10× | ||
| 20 | Formula One | Sports | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.81× | |
| Individualism | JOY | 1.66× | |
| Patriotism | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Tradition | CONSERVATISM | 0.80× |
Suzuki's target market in Italy covers an estimated 4,285,619 people, concentrated in Lombardy and Lazio.
27.1% of the Suzuki audience are female, 72.9% are male, with an average age of 40.6 years.
Suzuki fans show strongest brand affinity for Motorcycle accessories (5.81×), Enduro motorcycle (7.79×), and Motorcycle helmet (5.19×) over the country average.
Suzuki fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Suzuki itself, the audience over-indexes on Enduro motorcycle (7.79×), Motorcycle helmet (5.19×), Freestyle Motocross (6.75×), and Sidi (5.01×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Suzuki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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