A data profile of the people who buy, follow and care about Audi in Italy — modelled from more than twelve digital signal sources. Audi has an estimated audience of 8,622,726 people in Italy.
The average Audi fan in Italy is 41.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include SUVs, Used car, AutoScout24, with strongest over-indexing on SUVs (1.75× the country average).
Demographically, the Audi audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Audi fan in Italy is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for SUVs.
The key figures that characterise the Audi profile in Italy.
33.2% are female, 66.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 41.3 |
| Estimated audience size | 8,622,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Audi audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.5% |
| Germany | 8.0% |
| Italy | 7.5% |
Where the Audi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.32× | |
| 02 | Veneto | ~900K | 1.27× | |
| 03 | Emilia-Romagna | ~900K | 1.23× | |
| 04 | Calabria | ~300K | 1.19× | |
| 05 | Trentino-Alto Adige/Südtirol | ~200K | 1.16× | |
| 06 | Tuscany | ~600K | 1.13× | |
| 07 | Piedmont | ~700K | 1.12× | |
| 08 | Sicilia | ~800K | 1.10× | |
| 09 | Campania | ~1M | 1.08× | |
| 10 | Marche | ~200K | 1.07× | |
| 11 | Lazio | ~1M | 1.05× | |
| 12 | Puglia | ~600K | 0.97× | |
| 13 | Liguria | ~200K | 0.95× | |
| 14 | Abruzzo | ~200K | 0.95× | |
| 15 | Friuli-Venezia Giulia | ~200K | 0.92× | |
| 16 | Umbria | ~100K | 0.91× | |
| 17 | Basilicata | ~60K | 0.75× | |
| 18 | Sardinia | ~200K | 0.70× | |
| 19 | Aosta Valley | ~10K | 0.65× | |
| 20 | Molise | ~20K | 0.61× |
The strongest cross-interests of the Audi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.44× | ||
| 02 | Crossover (automobile) | Cars & Mobility | 2.03× | ||
| 03 | Škoda Auto | Cars & Mobility | 2.01× | ||
| 04 | Car dealership | Cars & Mobility | 1.97× | ||
| 05 | Door County, Wisconsin | Travel & Leisure | 1.85× | ||
| 06 | AutoScout24 | Cars & Mobility | 1.77× | ||
| 07 | Hybrids | Cars & Mobility | 1.77× | ||
| 08 | Peugeot | Cars & Mobility | 1.76× | ||
| 09 | SUVs | Cars & Mobility | 1.75× | ||
| 10 | Autohero | Cars & Mobility | 1.73× | ||
| 11 | Tire | Cars & Mobility | 1.71× | ||
| 12 | Renault | Cars & Mobility | 1.69× | ||
| 13 | Volkswagen | Cars & Mobility | 1.67× | ||
| 14 | Solar energy | Home & Garden | 1.63× | ||
| 15 | Automotive design | Business & Career | 1.61× | ||
| 16 | BMW | Cars & Mobility | 1.60× | ||
| 17 | Mercedes-Benz | Cars & Mobility | 1.58× | ||
| 18 | Alfa Romeo | Cars & Mobility | 1.54× | ||
| 19 | Wheel | Cars & Mobility | 1.53× | ||
| 20 | Fiat | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.31× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Price Sensitivity | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.72× | |
| Creativity | OPEN | 0.72× |
Audi's target market in Italy covers an estimated 8,622,726 people, concentrated in Lombardy and Lazio.
33.2% of the Audi audience are female, 66.8% are male, with an average age of 41.3 years.
Audi fans show strongest brand affinity for SUVs (1.75×), Used car (2.44×), and AutoScout24 (1.77×) over the country average.
Audi fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Audi itself, the audience over-indexes on Used car (2.44×), AutoScout24 (1.77×), Škoda Auto (2.01×), and Tire (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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