Rascasse Audience Intelligence

Yamaha Motor Company Target Market in Brazil

A data profile of the people who buy, follow and care about Yamaha Motor Company in Brazil — modelled from more than twelve digital signal sources. Yamaha Motor Company has an estimated audience of 6,294,433 people in Brazil.

#1among Motorcycles in Brazil#81among Brand in Brazil#29in Cars & Mobility

The average Yamaha Motor Company fan in Brazil is 37.2 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yamaha Motor Company profile in Brazil.

Audience size
6.3M
in Brazil
Gender
30.7%♀
69.3% male
Age
37.2
average years
Country rank
#1020
Brand in Brazil
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yamaha Motor Company

30.7% are female, 69.3% are male, average age 37.2.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Yamaha Motor Company audience in Brazil
MetricValue
Female30.7%
Male69.3%
Average age37.2
Estimated audience size6,294,433
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Yamaha Motor Company audience in Brazil
Age bracketShare%
16-1921%
20-2923%
30-3922%
40-4918%
50+15%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Yamaha Motor Company audience comes from Brazil.

Worldwide audience distribution share by country for Yamaha Motor Company
CountryShare
United States14.0%
Brazil12.3%
Italy9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yamaha Motor Company audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Yamaha Motor Company customers by region in Brazil
#RegionReachAffinity×
01Amazonas~80K2.11×
02Pará~100K1.47×
03Tocantins~20K1.33×
04Mato Grosso~50K1.22×
05Mato Grosso do Sul~40K1.22×
06Acre~9K1.18×
07Maranhão~60K1.14×
08Amapá~9K1.11×
09Pernambuco~100K1.08×
10Sergipe~30K1.07×
11Rondônia~20K1.04×
12Piauí~30K1.02×
13Roraima~6K1.02×
14Rio Grande do Norte~40K0.98×
15Paraíba~40K0.92×
16Alagoas~30K0.90×
17Espírito Santo~40K0.87×
18Ceará~90K0.86×
19Goiás~70K0.86×
20Rio de Janeiro~200K0.83×
21Bahia~100K0.77×
22Santa Catarina~80K0.73×
23Minas Gerais~200K0.70×
24São Paulo~400K0.69×
25Paraná~80K0.58×
26Federal District~20K0.58×
27Rio Grande do Sul~70K0.50×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Yamaha Motor Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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