A data profile of the people who buy, follow and care about Manchester City F.C. in Spain — modelled from more than twelve digital signal sources. Manchester City F.C. has an estimated audience of 3,833,581 people in Spain.
The average Manchester City F.C. fan in Spain is 36.0 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Liverpool F.C., Arsenal F.C., National Women's Soccer League, with strongest over-indexing on Liverpool F.C. (5.82× the country average).
Demographically, the Manchester City F.C. audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Manchester City F.C. fan in Spain is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Liverpool F.C..
The key figures that characterise the Manchester City F.C. profile in Spain.
37.0% are female, 63.0% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 36.0 |
| Estimated audience size | 3,833,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Manchester City F.C. audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 9.9% |
| United States | 7.4% |
| Brazil | 5.9% |
Where the Manchester City F.C. audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~300K | 1.34× | |
| 02 | Catalonia | ~900K | 1.29× | |
| 03 | Region of Murcia | ~100K | 1.14× | |
| 04 | Community of Madrid | ~700K | 1.11× | |
| 05 | Andalusia | ~800K | 1.09× | |
| 06 | Comunidad Valenciana | ~500K | 1.07× | |
| 07 | Basque Autonomous Country | ~200K | 1.05× | |
| 08 | Castilla-La Mancha | ~200K | 1.04× | |
| 09 | Galicia | ~200K | 0.98× | |
| 10 | Balearic Islands | ~100K | 0.97× | |
| 11 | Aragon | ~100K | 0.96× | |
| 12 | Castile and León | ~200K | 0.93× | |
| 13 | Navarre | ~40K | 0.90× | |
| 14 | Principality of Asturias | ~80K | 0.83× | |
| 15 | La Rioja | ~20K | 0.80× | |
| 16 | Extremadura | ~60K | 0.78× | |
| 17 | Cantabria | ~40K | 0.78× |
The strongest cross-interests of the Manchester City F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leicester City F.C. | Sports | 11.54× | ||
| 02 | Aston Villa F.C. | Sports | 10.26× | ||
| 03 | Paddy Power | Games | 8.96× | ||
| 04 | Everton F.C. | Sports | 8.75× | ||
| 05 | Marcus Rashford | Sports | 8.74× | ||
| 06 | National Women's Soccer League | Sports | 8.00× | ||
| 07 | Liverpool F.C. | Sports | 5.82× | ||
| 08 | Arsenal F.C. | Sports | 5.55× | ||
| 09 | Ligue 1 | Sports | 4.49× | ||
| 10 | Real Madrid Baloncesto | Sports | 3.78× | ||
| 11 | Chelsea F.C. | Sports | 3.45× | ||
| 12 | Manchester United F.C. | Sports | 3.13× | ||
| 13 | Premier League | Sports | 3.03× | ||
| 14 | FIFA World Cup | Sports | 2.29× | ||
| 15 | UEFA Champions League | Sports | 2.01× | ||
| 16 | Quality of life | Health | 1.84× | ||
| 17 | Parties | Music & Radio | 1.83× | ||
| 18 | Vehicles | Cars & Mobility | 1.74× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.65× | ||
| 20 | TikTok | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.43× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Luxury Orientation | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.45× | |
| Tradition | CONSERVATISM | 0.52× | |
| Community Orientation | OPEN | 0.65× |
Manchester City F.C. has an estimated audience of 3,833,581 people in Spain, concentrated in Catalonia and Andalusia.
37.0% of Manchester City F.C. fans are female, 63.0% are male, with an average age of 36.0 years.
Manchester City F.C. fans show strongest brand affinity for Liverpool F.C. (5.82×), Arsenal F.C. (5.55×), and National Women's Soccer League (8×) over the country average.
Manchester City F.C. fans in Spain are most concentrated in Catalonia (reach ~900K), Andalusia (reach ~800K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Manchester City F.C. itself, the audience over-indexes on Arsenal F.C. (5.55×), National Women's Soccer League (8×), FIFA World Cup (2.29×), and Vehicles (1.74×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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