Rascasse Audience Intelligence

Manchester City F.C. Audience in Spain

A data profile of the people who buy, follow and care about Manchester City F.C. in Spain — modelled from more than twelve digital signal sources. Manchester City F.C. has an estimated audience of 3,833,581 people in Spain.

The average Manchester City F.C. fan in Spain is 36.0 years old, more male, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Top brand affinities include Liverpool F.C., Arsenal F.C., National Women's Soccer League, with strongest over-indexing on Liverpool F.C. (5.82× the country average).

Demographically, the Manchester City F.C. audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Manchester City F.C. fan in Spain is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Liverpool F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manchester City F.C. profile in Spain.

Audience size
3.8M
in Spain
Gender
37.0%
63.0% male
Age
36.0
average years
Country rank
#909
Team in Spain
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manchester City F.C. fans

37.0% are female, 63.0% are male, average age 36.0.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Manchester City F.C. audience in Spain
MetricValue
Female37.0%
Male63.0%
Average age36.0
Estimated audience size3,833,581
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Manchester City F.C. audience in Spain
Age bracketShare%
16-1928%
20-2922%
30-3917%
40-4919%
50+15%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Manchester City F.C. audience comes from Spain.

Worldwide audience distribution share by country for Manchester City F.C.
CountryShare
United Kingdom9.9%
United States7.4%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manchester City F.C. audience in Spain is strongest.

Fig. 05

Top regions by affinity

Manchester City F.C. fans by region: top regions in Spain
#RegionReachAffinity×
01Canary Islands~300K1.34×
02Catalonia~900K1.29×
03Region of Murcia~100K1.14×
04Community of Madrid~700K1.11×
05Andalusia~800K1.09×
06Comunidad Valenciana~500K1.07×
07Basque Autonomous Country~200K1.05×
08Castilla-La Mancha~200K1.04×
09Galicia~200K0.98×
10Balearic Islands~100K0.97×
11Aragon~100K0.96×
12Castile and León~200K0.93×
13Navarre~40K0.90×
14Principality of Asturias~80K0.83×
15La Rioja~20K0.80×
16Extremadura~60K0.78×
17Cantabria~40K0.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manchester City F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manchester City F.C. audience
#·InterestCategoryAffinity×
01Leicester City F.C.Sports11.54×
02Aston Villa F.C.Sports10.26×
03Paddy PowerGames8.96×
04Everton F.C.Sports8.75×
05Marcus RashfordSports8.74×
06National Women's Soccer LeagueSports8.00×
07Liverpool F.C.Sports5.82×
08Arsenal F.C.Sports5.55×
09Ligue 1Sports4.49×
10Real Madrid BaloncestoSports3.78×
11Chelsea F.C.Sports3.45×
12Manchester United F.C.Sports3.13×
13Premier LeagueSports3.03×
14FIFA World CupSports2.29×
15UEFA Champions LeagueSports2.01×
16Quality of lifeHealth1.84×
17PartiesMusic & Radio1.83×
18VehiclesCars & Mobility1.74×
19CosmeticsBeauty & Wellness1.65×
20TikTokInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manchester City F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Manchester City F.C. audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.43×
Early Adopter MentalityPOWER1.32×
Luxury OrientationPREMIUM1.03×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Manchester City F.C. audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.45×
TraditionCONSERVATISM0.52×
Community OrientationOPEN0.65×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Manchester City F.C. have in Spain?

Manchester City F.C. has an estimated audience of 3,833,581 people in Spain, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of Manchester City F.C. fans?

37.0% of Manchester City F.C. fans are female, 63.0% are male, with an average age of 36.0 years.

03

Which brands do Manchester City F.C. fans like most?

Manchester City F.C. fans show strongest brand affinity for Liverpool F.C. (5.82×), Arsenal F.C. (5.55×), and National Women's Soccer League (8×) over the country average.

04

Where do Manchester City F.C. fans live in Spain?

Manchester City F.C. fans in Spain are most concentrated in Catalonia (reach ~900K), Andalusia (reach ~800K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Manchester City F.C. fans also like?

Beyond Manchester City F.C. itself, the audience over-indexes on Arsenal F.C. (5.55×), National Women's Soccer League (8×), FIFA World Cup (2.29×), and Vehicles (1.74×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →