A data profile of the people who buy, follow and care about Serie A in Spain — modelled from more than twelve digital signal sources. Serie A has an estimated audience of 3,550,382 people in Spain.
The average Serie A fan in Spain is 35.5 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Real Madrid C.F., UEFA Champions League, FC Barcelona, with strongest over-indexing on Real Madrid C.F. (1.52× the country average).
Demographically, the Serie A audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Serie A fan in Spain is more male, around 35.5 years old, with strong Social Media Usage tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Serie A profile in Spain.
34.1% are female, 65.9% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 35.5 |
| Estimated audience size | 3,550,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Serie A audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 37.5% |
| Brazil | 9.0% |
| United States | 4.3% |
Where the Serie A audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~400K | 2.51× | |
| 02 | Balearic Islands | ~200K | 1.51× | |
| 03 | Catalonia | ~800K | 1.28× | |
| 04 | Comunidad Valenciana | ~500K | 1.20× | |
| 05 | Community of Madrid | ~700K | 1.10× | |
| 06 | Andalusia | ~700K | 0.98× | |
| 07 | Basque Autonomous Country | ~100K | 0.98× | |
| 08 | Region of Murcia | ~100K | 0.89× | |
| 09 | Galicia | ~100K | 0.88× | |
| 10 | Navarre | ~40K | 0.87× | |
| 11 | Aragon | ~80K | 0.83× | |
| 12 | Castilla-La Mancha | ~100K | 0.81× | |
| 13 | Castile and León | ~100K | 0.74× | |
| 14 | Cantabria | ~30K | 0.66× | |
| 15 | La Rioja | ~20K | 0.65× | |
| 16 | Principality of Asturias | ~50K | 0.59× | |
| 17 | Extremadura | ~40K | 0.58× |
The strongest cross-interests of the Serie A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Inter Milan | Sports | 4.05× | ||
| 02 | Manchester City F.C. | Sports | 3.95× | ||
| 03 | Boca Juniors | Sports | 3.60× | ||
| 04 | Manchester United F.C. | Sports | 3.36× | ||
| 05 | Juventus F.C. | Sports | 3.28× | ||
| 06 | A.C. Milan | Sports | 3.25× | ||
| 07 | UEFA Europa League | Sports | 3.21× | ||
| 08 | FC Bayern Munich | Sports | 3.19× | ||
| 09 | Arsenal F.C. | Sports | 3.06× | ||
| 10 | Premier League | Sports | 2.88× | ||
| 11 | Liverpool F.C. | Sports | 2.85× | ||
| 12 | Chelsea F.C. | Sports | 2.85× | ||
| 13 | UEFA Champions League | Sports | 2.61× | ||
| 14 | Twitch | Games | 2.35× | ||
| 15 | Local food | Food & Beverages | 2.05× | ||
| 16 | La Liga | Sports | 1.71× | ||
| 17 | FC Barcelona | Sports | 1.63× | ||
| 18 | FIFA World Cup | Sports | 1.61× | ||
| 19 | TikTok | Internet & Social Media | 1.61× | ||
| 20 | Real Madrid C.F. | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.02× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Risk Appetite | THRILL | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Community Orientation | OPEN | 0.62× | |
| Sustainability | BALANCE | 0.67× |
Serie A has an estimated audience of 3,550,382 people in Spain, concentrated in Catalonia and Andalusia.
34.1% of Serie A fans are female, 65.9% are male, with an average age of 35.5 years.
Serie A fans show strongest brand affinity for Real Madrid C.F. (1.52×), UEFA Champions League (2.61×), and FC Barcelona (1.63×) over the country average.
Serie A fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~700K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Serie A itself, the audience over-indexes on UEFA Champions League (2.61×), FC Barcelona (1.63×), Manchester City F.C. (3.95×), and La Liga (1.71×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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