A data profile of the people who buy, follow and care about Liverpool F.C. in Spain — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 3,378,228 people in Spain.
The average Liverpool F.C. fan in Spain is 35.5 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include FIFA World Cup, Manchester City F.C., Premier League, with strongest over-indexing on FIFA World Cup (3.29× the country average).
Demographically, the Liverpool F.C. audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Liverpool F.C. fan in Spain is more male, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Liverpool F.C. profile in Spain.
36.5% are female, 63.5% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 35.5 |
| Estimated audience size | 3,378,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Liverpool F.C. audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 20.0% |
| United States | 11.3% |
| Germany | 6.6% |
Where the Liverpool F.C. audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~300K | 1.70× | |
| 02 | Andalusia | ~900K | 1.27× | |
| 03 | Region of Murcia | ~100K | 1.24× | |
| 04 | Balearic Islands | ~100K | 1.23× | |
| 05 | Comunidad Valenciana | ~500K | 1.21× | |
| 06 | Community of Madrid | ~600K | 1.02× | |
| 07 | Castilla-La Mancha | ~100K | 1.01× | |
| 08 | Catalonia | ~600K | 0.98× | |
| 09 | Basque Autonomous Country | ~100K | 0.95× | |
| 10 | Aragon | ~80K | 0.92× | |
| 11 | Castile and León | ~100K | 0.90× | |
| 12 | Navarre | ~40K | 0.86× | |
| 13 | Galicia | ~100K | 0.84× | |
| 14 | La Rioja | ~20K | 0.78× | |
| 15 | Extremadura | ~60K | 0.76× | |
| 16 | Principality of Asturias | ~60K | 0.74× | |
| 17 | Cantabria | ~30K | 0.67× |
The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 5.86× | ||
| 02 | Arsenal F.C. | Sports | 4.69× | ||
| 03 | Liverpool | Travel & Leisure | 4.40× | ||
| 04 | Manchester United F.C. | Sports | 4.35× | ||
| 05 | Ligue 1 | Sports | 4.33× | ||
| 06 | Premier League | Sports | 4.30× | ||
| 07 | Bundesliga | Sports | 4.25× | ||
| 08 | EA Sports FC | Games | 4.25× | ||
| 09 | Chelsea F.C. | Sports | 4.13× | ||
| 10 | Inter Milan | Sports | 3.98× | ||
| 11 | Sofascore | Sports | 3.97× | ||
| 12 | Juventus F.C. | Sports | 3.81× | ||
| 13 | Serie A | Sports | 3.59× | ||
| 14 | Sports betting | Games | 3.53× | ||
| 15 | FIFA World Cup | Sports | 3.29× | ||
| 16 | UEFA Europa League | Sports | 3.24× | ||
| 17 | Twitch | Games | 3.15× | ||
| 18 | UEFA Champions League | Sports | 2.46× | ||
| 19 | TikTok | Internet & Social Media | 1.87× | ||
| 20 | FC Barcelona | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.09× | |
| Social Media Usage | JOY | 1.07× | |
| Risk Appetite | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.56× | |
| Indulgence | JOY | 0.59× | |
| Need for Security | CONSERVATISM | 0.61× |
Liverpool F.C. has an estimated audience of 3,378,228 people in Spain, concentrated in Andalusia and Catalonia.
36.5% of Liverpool F.C. fans are female, 63.5% are male, with an average age of 35.5 years.
Liverpool F.C. fans show strongest brand affinity for FIFA World Cup (3.29×), Manchester City F.C. (5.86×), and Premier League (4.3×) over the country average.
Liverpool F.C. fans in Spain are most concentrated in Andalusia (reach ~900K), Catalonia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Liverpool F.C. itself, the audience over-indexes on Manchester City F.C. (5.86×), Premier League (4.3×), Manchester United F.C. (4.35×), and Arsenal F.C. (4.69×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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